The Week in Social
Welcome to ‘The Week in Social’ our team sharing the top stories for you every week on the latest trends, updates and insights in the social-first world! Stories shared by the 1000heads team.
WEEKLY READING LIST 🤓
TWITTER TESTS NEW QUICK BOOST OPTION
Twitter’s new in-stream boost option for tweets provides a quick and easy way to promote your tweet without having to launch a full ad campaign.
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WHATSAPP ADDS NEW STATUS FEATURES
WhatsApp adds new features such as private audience selector, voice status and the ability to react with emojis, to enhance in-app engagement.
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TWITTER CONSIDERING NEW GOLD CHECKMARK
Twitter is considering charging $1,000 USD per month for businesses to be granted a gold tick. Brands can also verify their own staff for an extra cost.
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TIKTOK LAUNCHES PENALTY SYSTEM
TikTok is rolling out a new strikes-based system for account suspensions and penalties, in order to weed out repeat offenders in the app.
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META EXPLORES PAID BLUE CHECKMARKS
The Twitter Blue approach to making people pay for verification, is now also seemingly in consideration at Meta.
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INCREASED TWITTER BLUE INCENTIVES
Twitter’s looking to further incentivise Blue sign-ups by offering revenue share for ads shown in reply threads.
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TIKTOK UPDATES PROMOTE AD OPTIONS
TikTok adds new ‘Promote’ features which allow brands to drive more visits to their page, receive messages, boost other creators’ videos, and more.
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TWITTER REMOVES ALGORITHMIC TIMELINE
Twitter will finally stop forcing its algorithmic ‘For You’ timeline on users on iOS and Android as the app will now copy users’ timeline preferences.
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