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02 Feb 2023

The Week in Social

Welcome to ‘The Week in Social’ our team sharing the top stories for you every week on the latest trends, updates and insights in the social-first world! Stories shared by the 1000heads team.

WEEKLY READING LIST 🤓

INSTAGRAM FOUNDERS LAUNCH NEW APP

Artifact, a new social app, is designed to provide users with a curated news experience, based on engagement and interests.

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INSTAGRAM ADDS LEAD FORMS

Instagram had added a new ‘Lead Form’ option within IG business profiles, providing new ways to generate direct responses.

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TWITTER IS REMOVING COTWEETS FEATURE

Twitter is removing CoTweets, a posting feature that allows two accounts to co-author posts that appeared simultaneously on a profile.

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TIKTOK REDUCES MUSIC OPTIONS AVAILABLE 

 TikTok is currently running a test among some users in Australia which will restrict their capacity to add music to their clips.

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LINKEDIN’S NEWSLETTER SUBSCRIPTION TOOL

LinkedIn’s rolling out subscribe URLs and embeddable buttons, to make it easier to guide people to Newsletters and subscription pages.

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SPOTIFY TESTS A MOBILE FRIENDS TAB 

Spotify is encouraging community engagement as they test a ‘Friends Tab’, which appears in the app’s bottom navigation bar for some users.

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INSTAGRAM ROLLS OUT INBOX ‘NOTES’

After launching its new Notes feature in selected regions last month, Instagram is now expanding Notes access to users in Europe and Japan.

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SNAPCHAT ADDS 12 MILLION USERS IN Q4

Snapchat added 12 million more active users and Snapchat+ subscriptions continued to rise in Q4, but company revenue missed market estimates.

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