Privacy Policy

1. Consumer protection and respect are paramount

We respect and promote practices that abide by an understanding that the consumer - not the marketer - is fundamentally in charge, in control, and dictates the terms of the consumer-marketer relationship. We go above and beyond to ensure that consumers are protected at all times.

2. Honesty

Honesty of Relationship

  • We practise openness about the relationship between consumers, advocates, and marketers. We encourage word of mouth advocates to disclose their relationship with marketers in their communications with other consumers. We don't tell them specifically what to say, but we do instruct them to be open and honest about any relationship with a marketer and about any products or incentives that they may have received.
  • We stand against spam, shill and undercover marketing, whereby people are incentivised to make recommendations they don't believe in.
  • We comply with regulations that state: "When there exists a connection between the endorser and the seller of the advertised product which might materially affect the weight or credibility of the endorsement (i.e., the connection is not reasonably expected by the audience) such connection must be fully disclosed."

Honesty of Opinion

  • We never tell consumers what to say. People form their own honest opinions, and they decide what to tell others. We provide information, we empower them to share, and we facilitate the process - but the fundamental communication must be based on the consumers' personal beliefs.
  • We comply with regulations regarding testimonials and endorsements, specifically: "Endorsements must always reflect the honest opinions, findings, beliefs, or experience of the endorser. Furthermore, they may not contain any representations which would be deceptive, or could not be substantiated if made directly by the advertiser.

Honesty of Identity

  • Clear disclosure of identity is vital to establishing trust and credibility. We do not blur identification in a manner that might confuse or mislead consumers as to the true identity of the individual with whom they are communicating, or instruct or imply that others should do so.
  • Campaign organisers should monitor and enforce disclosure of identity. Manner of disclosure can be flexible, based on the context of the communication. Explicit disclosure is not required for an obviously fictional character, but would be required for an artificial identity or corporate representative that could be mistaken for an average consumer.
  • Campaign organisers will disclose their involvement in a campaign when asked by consumers or the media. We will provide contact information upon request.

3. We respect the rules of the venue

We respect the rights of any online or offline communications venue (such as a web site, blog, discussion forum, traditional media, live setting, etc.) to create and enforce its rules as it sees fit. We never create campaigns or encourage behaviour that would violate or disrespect those rules.

4. We manage relationships with under 18s responsibly

  • We believe that working with under 18s in word of mouth marketing programs carries important ethical obligations, responsibility, and sensitivity.
  • We stand against the inclusion of children under the age of 13 in any word of mouth marketing program.
  • We comply with all applicable laws dealing with under 18s and marketing.

5. We promote honest ongoing communication

We cannot control what people say or how a message will be presented after multiple generations of conversation, but we promote the honesty in ongoing communications. In the context of each program, we instruct advocates about ethical communications and we never instruct or imply that they should engage in any behaviour that violates the terms of this code.

6. We protect privacy and permission

We respect the privacy of consumers at all times. All word of mouth marketing programs should be structured using the highest privacy, opt-in, and permission standards, and we comply with all relevant regulations. Any personally identifiable information gathered from consumers through their participation in word of mouth marketing programs should be used only in the confines of that particular program, unless the consumer voluntarily gives us permission to use it for other purposes.

7. Email communication

Where email communication is employed it will be sent to opted-in subscribers only. In the case of a client supplying us with data we will ascertain the source and genuine nature of that data. We will not send unsolicited commercial email to individuals or organisations and will only communicate information that is deemed likely to be of value and relevance to the recipient. All email data held by ourselves will be kept strictly confidential and we will never sell, rent or redistribute lists. All email communication sent by 1000heads will have an automatic 'unsubscribe' function.

The DPA & GDPR May 2018

We and this website comply with the DPA (Data Protection Act 1998) and the GDPR (General Data Protection Regulation) which comes into effect from May 2018. We will update this policy as appropriate after the completion of the UK's exit from the European Union.


The Information Commissioners Office (ICO) personal data is defined as

any information relating to an identified or identifiable natural person ('data subject'); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person".

This can be interpreted as ‘personal data’ being your name, address, phone number, email address, IP addresses, cookies and any other information that could be used to identify you, either by itself or together with other information.


By using this website 1000heads may collect the following:

  • By completing the form to subscribe to the 1000heads newsletter we will collect your name, email address, company name and job title This required data will be clear to you as you complete the form and we will only be collecting the personal data that you submit to us.
  • You will automatically download a 'cookie' and we will automatically collect your IP address
  • We may collect personal data that is included on CV’s, covering letters or other materials sent to us via our website.


1000heads may use your personal data for:


We may use your personal data because you have consented for us to do so. The reasoning of contact may include:

  1. Providing you with information contained within our newsletter
  2. Considering you for a permanent or temporary position if you have applied for a job posted on the website.

If you have provided us with consent, we will only ever use your personal data for the exact purpose specified when consenting. You will have the option to withdraw consent at any time. In order to do so please contact us via post, email or telephone or via the unsubscribe instructions contained within the newsletter.


1000heads may use your personal data where we have a legitimate interest, which could be for the following:

  1. Responding to correspondence that you send us and fulfilling any requests you make of us from including general business enquiries or enforcing your rights under GDPR
  2. Engaging with you through the course of business, for example as a potential client, supplier or partner in the absence of a contractual relationship or obligation
  3. Contacting you for business development purposes if we have obtained your business contact details either personally, through our business network, from a public directory or because you have signed up to 1000heads newsletter
  4. Informing you of updates to our terms and conditions
  5. Contacting you about a permanent or temporary position at 1000heads where you have previously applied for a position
  6. Protecting ourselves, our Website and our IT systems against damage.

You will always have the right to object against 1000heads using your personal data for legitimate interests. In order to do so please contact us via post, email or telephone or via the unsubscribe instructions contained within the newsletter.


1000heads may use your personal data in order to perform a contract service with you either as a client or supplier.


1000heads may use your personal data in order to comply with legal requirements. For instance, 1000heads may require supplying personal data to HM Revenue and Customs.


You may at any point exercise the following rights while we are in possession or using your personal data:

  1. The right to be informed
  2. The right of access
  3. The right of rectification
  4. The right of erasure
  5. The right to restrict processing
  6. The right to data portability
  7. The right to object
  8. Rights in relation to automated decision make and profiling.

1000heads will require you to provide identification to exercise any of the above rights. In order to do so please contact us via post, email or telephone or via the unsubscribe instructions contained within the newsletter.

1. Use of Cookies

This website uses cookies to better users’ experience while visiting the website. This website uses a cookie control system, allowing the user to give explicit permission or to deny the use of /saving of cookies on their computer / device. Cookies are small files saved to a user's computer hard drive that track, save and store information about the user's interactions and usage of the website. This allows us to provide users with a tailored experience within this website. Users are advised that if they wish to deny the use and saving of cookies from this website on to their computer they should take necessary steps within their web browser’s security settings to block all cookies from this website.

2. Website Visitor Tracking

This website uses tracking software to monitor its visitors to better understand how they use it. The software will save a cookie to your computer hard drive in order to track and monitor your engagement and usage of the website, but will not store, save or collect personal information.

3. Downloads & Media Files

Any downloadable documents, files or media made available on this website are provided to users at their own risk. While all precautions have been undertaken to ensure only genuine downloads are available, users are advised to verify their authenticity using third party anti virus software or similar applications. We accept no responsibility for third party downloads and downloads provided by external third party websites and advise users to verify their authenticity using third party anti virus software or similar applications.

4. Email Marketing

We operate an email mailing list, used to inform subscribers about products, services and/or news we supply/publish. Users can subscribe through an online automated process where they have given their explicit permission. Subscriber personal details are collected, processed, managed and stored in accordance with the prevailing regulations. Subscribers can unsubscribe at any time through an automated online service, or other means as detailed in the footer of sent marketing. The type and content of marketing messages subscribers receive is clearly outlined at the point of subscription. Email marketing messages may contain tracked clickable links or similar server technologies in order to track subscriber activity within email marketing messages. Where used, such marketing messages may record a range of subscriber data relating to engagement, geographic, demographics and already stored subscriber data.

5. External Website Links

Although we only look to include quality, safe and relevant external links, users are advised to adopt a policy of caution before clicking any external web links mentioned throughout this website. URL shortening is a technique used on the Interrnet to make URLs substantially shorter. Users should take caution before clicking on shortened URL links and verify their authenticity before proceeding. We cannot guarantee or verify the contents of any externally linked website despite our best efforts. Users should therefore note they click on external links at their own risk and we cannot be held liable for any damages or implications caused by visiting any external links mentioned.

6. Social Media Policy

We adopt a Social Media Policy to ensure our business and our people conduct themselves accordingly online. While we may have official profiles on social media platforms users are advised to verify authenticity of such profiles before engaging with, or sharing information with such profiles. We will never ask for user passwords or personal details on social media platforms. There may be instances where our website features social sharing buttons, which help share web content directly from web pages to the respective social media platforms. You use social sharing buttons at your own discretion and accept that doing so may publish content to your social media profile feed or page.