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30 Sep 2022

The Week in Social

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Welcome to ‘The Week in Social’ our team sharing the top stories for you every week on the latest trends, updates and insights in the social-first world! Stories shared by the 1000heads team.

WEEKLY READING LIST 🤓

YOUTUBE ADDS VOICE OVER TO SHORTS

YouTube has added an option to help enhance Shorts, with creators now able to add voice overs to their clips.

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INSTAGRAM’S LONGER STORY ANNOUNCEMENT

Instagram now allows up to 60 second videos to be uploaded as a story without being split into segments.

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META LAUNCHES NEW ‘COLLABORATIVE ADS’

Meta’s new ‘collaborative ads’ enables brands to collaborate with local retail partners to sell their products.

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FACEBOOK SUBSCRIBER ONLY CONTENT

Facebook is testing out a new post option which enables users to restrict content access to subscribers only.

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META’S NEW PROFILE SWITCHING TOOL

Meta is introducing Account Centre, easing the users’ experience in switching between multiple Facebook and Instagram accounts.

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TIKTOK INCREASES CAPTION WORD COUNT

TikTok’s giving users more room to explain their content, and connect with interested users, with a massive expansion of its video description field.

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TWITTER’S BRAND COMMUNITY UPDATES

Twitter’s looking to entice more brands/creators to build communities with a new Community showcase option for professional profiles.

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INSTAGRAM PLANS TO REMOVE SHOP TAB

Meta’s making it harder to find the Shop tab on Instagram with its latest test. In the new test, the Shop tab has been removed from the Home Screen.

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