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Inspiration: Go on, borrow a cup of virtual sugar

by Hermione Wright on 01 August 2014

I have no idea who my neighbours are. I’ve lived in the same place for six months now and nothing so much as an awkward ‘hi’ has been muttered from either side (I’m just as bad as them).

Back in the olden days (I’m talking pre social media and 24-hour Tesco Express), did people actually pop to each other’s homes and ask to borrow a cup of sugar? Or were we just as anti-social when we didn’t have our beloved smartphone for company?

Image: gabiwitthaus on Flickr

In an attempt to change things, I’m becoming more neighbourly. I’m catching up daily with people living in my postcode, learning their skills, and really getting to know how they feel about my local area.

Except I haven’t actually met these people yet.

And maybe never will.

But, I talk to them online. My real community has been transformed into an online community via the Streetlife social network.

Do you remember upmystreet.co.uk? The now defunct website also offered a way for the local community to find each other without having to pop round with a bottle of bubbly to every house on your street whenever you move into a new area. Streetlife is ready to fill that void.

According to their website, its founders believe, “digital media has a key role to play in bringing together people with busy routines or reduced mobility, to discuss and improve the local issues they care about.”  Hear, hear to that.

A pilot version of the site was launched three years ago – initially in Wandsworth – and in 2012 it formed a partnership with Archant, one of the UK’s largest independently owned local media businesses. Today, more than 200,000 people use Streetlife to connect with their neighbours – and according to their own stats, 79% of users rate Streetlife as their top source for local news, events and information.  A total of 82% of users have also discovered a local business, service or event from a Streetlife recommendation. Impressive stuff.

People are visiting this website to learn more about their community, help people out, and learn truly local info from real people without having to rely on the paperboy delivering their weekly paper.  Here are just a few recent gems asked on the site (if anyone can shed any light on the following, please do respond…):

 

The site also offers organisations – including councils and police stations – the opportunity to have their own page, where they can communicate directly with the community they’re serving. Whether organisations like these will decide to get involved is uncertain, but I would argue that this website has the potential to be a powerful tool – both for communities to hold organisations to account and for organisations to reach their audience naturally and directly.

It’s not exactly the prettiest website yet, but it’s very clear and simple to use. You just need to sign up with your postcode, create a profile, and you can start discussions, ask questions and comment. Perhaps, if it’s successful, it will also be a great opportunity for brands to interact with relevant local communities. Watch this space…

A Custom Audience is an ad targeting option available through Facebook which lets advertisers connect with a brand’s existing audiences. This targeting option leverages the power of CRM data to find Facebook users who have previously interacted with a brand. It enables advertisers to reach qualified leads on Facebook, precisely segmenting this audience by CRM data, pages visited or by any of the ad platform’s standard targeting options (age, gender, interest etc).…

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Stay aHead: Poke, Slingshot and Bolt

by Sam March on 29 July 2014

When you have as much money as Facebook, dealing with competition is normally quite simple: “if you can’t beat them, buy them.”

When Instagram started to become the photo-sharing phenomenon it is today, Zuckerberg dropped a casual $1 billion for the platform.…

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Facebook increases share of social logins

The social media giant Facebook has made another stride to ensure its users won’t be deserting the site any time soon. With the implementation of new login updates, the company now has a substantial 55% hold amongst all social logins (up from 52% in 2012).…

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3D printing. A concept that only a few decades ago would have seemed ludicrous, is now set to revolutionise the way we live today.

Eco-friendly, a cure for cancer and a functioning 3D-printed kidney. The rise of 3D printing has been heralded as the “Second Industrial Revolution” , and it has the potential to impact our lives in a similar way

3D ‘Bio’-Printing

“Imagine being able to walk into a hospital and have a full organ printed – or bio-printed, as we call it – with all the cells, proteins and blood vessels in the right place, simply by pushing the ‘print’ button on your computer screen?” envisages Dr.

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Point of view: Going back 50 years to face the future

by Roberto Estreitinho on 24 July 2014

Each year the social media industry asks itself a new set of questions. In 2009 we wondered if it was a fad. In 2010 we debated what we should say. In 2013 we stood for all things ‘real time’.

This year we’re finally taking steps to talk about actual, proven business value.…

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Stay aHead: Flipboard and Maptia

by James Freemantle on 22 July 2014

Storytelling has never been more crucial for brands, and with the increasing importance of word of mouth and content marketing, telling a good story can be one of the clearest indications of what your brand is all about.

One way this can be achieved is by curating relevant content for your followers that hasn’t been specifically created by your brand.…

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LinkedIn professionals are a premium audience for content marketing

The 2014 Trends and Benchmarks Report, conducted by the Content Marketing Institute, has shown that 90% of B2C marketers use content marketing, and out of that, 70% use LinkedIn to distribute this content, a popular choice as the network boasts 300 million members.…

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It’s hard for brands to earn people’s trust.

Thanks to social media, nowadays most people expect transparency and authenticity from brands in exchange for their loyalty.  When companies are honest about what they stand for they can generate great results – but it can work even better if they challenge our own perceptions about an issue along the way.…

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Last week, Twitter gave its analytics dashboard a major upgrade by offering better data around the performance of organic tweets.

The new dashboard includes data such as total impressions, total engagements and engagement rates for each tweet, providing richer insight into how your tweets are performing in real-time.…

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