Google drops mandatory Google+ accounts for new users
Google is no longer forcing new Gmail users to connect their account to a Google+ profile. Now when someone signs up for a Gmail account, Google has inserted a ‘no thanks’ button for those not wishing to take the plunge with Google+, although the search giant claims it remains committed to the Facebook rival. Could this be the beginning of the end for the three year old social network?
More information on Marketing Land.
Yammer co-founder creates “social soundboard” Sobo
Yammer co-founder, Alan Braverman, has launched a new iPhone and iPad app called Sobo. It’s been described as a Vine for audio and allows user to record six-second voice messages using the microphone on their device to send to friends and followers. Braverman said: “We started at six [seconds], and figured maybe we’d change it later. But then we just never did. There was never anything scientific behind it, to tell you the truth. We just said, ‘Let’s see what people can do with it.’”
Read more on The Drum.
YouTube to invest in its biggest stars to combat media rivals
Google has announced a plan to invest in YouTube’s biggest creators in order to get new show formats off-the-ground and in an effort to fend off competing media-platforms. YouTube claimed it will experiment with new video formats in the coming months to diversify its offering from the short-form formats many of its creators currently use to create content.
More information on YouTube Blog.
Facebook extends reach with new advertising platform
Facebook is nearing the launch of a new advertising platform for marketers to more effectively connect with their target audiences across multiple devices. Facebook’s new advertising platform is said to be an overhauled version of the Atlas Advertiser Suite, an ad-serving platform that was purchased from Microsoft last year. The new version will be renamed just ‘Atlas’ and is expected to be a great help for marketers when it comes to targeting and measuring the effectiveness of their online advertisements.
Read more on The Wall Street Journal.
Selfie-lapse takes over
Instagram released an update for its Hyperlase app this week allowing users to use the phone’s front facing camera to take time lapse videos. An Instagram spokesperson described the update: ‘Creating a #selfielapse is as simple as tapping an icon on the app’s home screen, which toggles between the front- and rear-facing cameras. As before, a Hyperlapse video can be shared directly to your Instagram or Facebook account, or simply saved to your smartphone’s camera roll to access later.’
More information Inside Facebook.
Ello – The advert free social network
“Ello is a simple, beautiful, and ad-free social network created by a small group of artists and designers.” This is how the creators of Ello described the up and coming social network that they hope will become a rival to Facebook. The company also states that it won’t sell data about you to third parties and calls the collecting and selling of your data, “creepy.” Ello is currently in beta testing and only available to people that have an invitation to join, you can request yours here on their website.
Read more on Mashable.
KitKat #Bendgate tweet breaks Oreo’s ‘Dunk in the Dark’ Superbowl ad Twitter record
A KitKat ad has generated over 20,000 retweets and over 9,000 favourites in just 48 hours. The ad was released amid the social media frenzy mocking a bending flaw in the new iPhone 6 dubbed #Bendgate and has become the most retweeted advert of all time on Twitter trumping previous record holder Oreo Dunk in the Dark which received 15,700 retweets and 6,500 favourites.
Read more on The Drum.
YouTube prankster hit with sexual harassment claim over ‘ass pinch’ sketch
YouTube favourite Sam Pepper has been hit with a sexual harassment lawsuit after a victim failed to see the funny side of his ‘fake hand’ ass-pinch prank involving a prosthetic limb. The comedian outraged many of his 2.4m subscribers after approaching sex education activist Laci Green for his sketch, which elicited a slew of further allegations relating to Pepper’s off-screen behaviour. In response to the claims Collective Digital Studio has dropped Pepper from its multichannel network.
More information on Mashable.
Twitter working on native polling tool
Twitter is working on a new set of interactive Cards that would allow people to run polls natively across its social network. One key advantage this would offer is the ability for users to interact without being redirected away from Twitter, which would likely improve engagement rates with any polls.
Read more on The Next Web.
Hootsuite now valued at $1 billion
Hootsuite has raised $60 million in its latest round of venture capital funding, which now values the company upwards of $1 billion. Hootsuite CEO Ryan Holmes says that this latest funding round will likely be used for international expansion and possible acquisitions. Hootsuite are also working to bring Instagram and Snapchat into the dashboard, too.
Read more on Re/code.
You can now add items to your #AmazonWishList through Twitter
In a follow up to #AmazonCart (a hashtag-powered service that lets you put products into your Amazon shopping cart simply by replying to a tweet) Amazon are launching #AmazonWishList, a similar tool which lets you quickly add items to your Wish List.
Here’s how it works:
1. Connect your Twitter account to Amazon
2. Reply with #AmazonWishList to any tweet containing an Amazon product link (from anyone)
3. The item will be automatically added to your Amazon Wish List
Read more on Media Bistro.