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Users can now purchase replays on Snapchat

Snapchat has introduced a new feature to help monetize its service outside of ads and Discover partnerships, now allowing users to pay $0.99 to purchase 3 replays of a favorite snap. Snapchat this past year introduced a feature that lets a user replay a single snap once per day, but this new feature is aimed at allowing users to see more. Another new feature as part of the announcement saw Snapchat introduce “lenses”, or masks and other visual features that can be placed on top of selfies, with some being interactive. New lenses are being planned for continual release.

More information on The Verge.


Klout adding YouTube stats into scores

Earlier this week, Lithium Technologies announced that they would be integrating YouTube data into Klout, a service that scores users based on social media activity. Klout will add video views, likes, dislikes, and shares to its scoring algorithm moving forward. The changes will occur for all users over the course of the next several weeks. Klout currently covers a range of social media networks, including Facebook, Twitter, Instagram, and Google+.


Read more on Social Times.


Facebook is testing a “Dislike” button

At a question and answer session this past week at Facebook headquarters, Mark Zuckerberg announced that the company would finally be bringing a dislike button to the service, but not for the reason that most people thought. Zuckerberg positioned the test as a way for a new button to let users show empathy, addressing many user complaints that it is not always appropriate to “Like” bad or sad news. Although there is no official timetable, the feature will roll out to a test bed of users first and then more widely if the feature picks up in usage.

More information on The Next Web.


Skype introduces licensed video clips with Mojis

As a unique take on the distribution of GIFs online, Skype has introduced Mojis for its instant message feature, a way of sharing high quality video clips licensed through various partners. Current partners include Disney, Universal Studios, and the BBC. Content comes from shows featured on those networks, and in order to get access to Mojis, users have to update their Skype program. Mojis are currently available across all major platforms, desktop and mobile.


Read more on Mashable.


Twitter and Bloomberg expand partnership to surface financial tweet content

Twitter and Bloomberg are now working more closely together, where the former is helping to identify tweets that have financial opinions and information, to be provided on Bloomberg terminals. The data shared will also include sentiment analysis, which will allow users of the terminals to understand the intent of the content, and help them make better estimated decisions with it. A live feed or curated tweets will be provided to the terminals, and alerts will also be provided to keeps users aware of breaking news. The partnership between these two companies started in 2013 when Bloomberg first started integrating tweet content into its terminal feeds.

More information on Fortune.


Facebook introduces 100% in-view ad impressions

As Facebook is seeking to remain competitive against other social networks offering ads for marketers, it has this past week introduced a new way to pay for impressions of ads, those that only are 100% in view of a user. The ad type will be available for any ad product served in the news feed, and for the ad to have been considered as serving an impressions, the entire unit from top to bottom has to pass through a user’s feed. As a second part of the announcement, Facebook is now partnering with Moat, an independent measurement 3rd party, to ensure the video metrics it serves back to admins and advertisers are accurate.

More information on Facebook Business News.


Snapchat and NFL partner for Story content

NFL has partnered with Snapchat to provide exclusive football-related content to users through the Snapchat Live Story feature. Although users will not be able to watch actual games, they will have access to user snaps and official NFL content from various events. The NFL worked directly with Snapchat to create a schedule of content that will last the entire professional season, and last all the way through post-season into Super Bowl 50. The NFL reported that its first Live Story was viewed by “millions” of fans, but has not given clear performance numbers of this new campaign to date.


Read more on TechCrunch.


Google Chrome now offers Facebook push notifications on mobile

Google is continuing its trend of offering push notifications from various sites to users who access Chrome on mobile. For those who opt in, notifications can be received from the Facebook mobile site, delivered through Google Chrome. This expands a list of sites that can do this, including eBay, Pinterest, and VICE. Facebook software engineer Nate Schloss stated that the notifications were part of an effort to create the same experience for all mobile users, regardless of platform.

More information on The Verge.


Pinterest hits 100 million users

Pinterest announced that it hit the 100 million user mark, only 5 years after its inception, an average growth of 20 million users per year. Community Manager Enid Hwang made the announcement on the company’s official blog, and featured examples of pinners from different categories, ranging from comic book lovers to teachers. The post went on to express appreciation to users of the service, and made a note about looking forward to how it would evolve with the next 100 million.


Read more on Pinterest Blog.


Twitter debuts custom emojis as ad campaigns

Although custom emojis on Twitter are not new and have been used for special events like the World Cup and Wimbledon, a new partnership with Coke is marking the first time that a company is paying for a custom emoji as an ad buy. When a user tweets “#ShareACoke”, two bottle of the soda will appear as an emoji next to it. Roff Hoffman, director of global brand strategy at Twitter stated that as Coke is a partner with established trust, this new type of ad campaign would first be tested with them before it would see wider adoption and availability with other marketers.


Read more on TechCrunch.

Love at first swipe: The Super Like

In Tinder’s flooded market of right-swipes, it’s become nigh impossible to separate those seeking a real meet-up from others using the app as a time-sink. The company has responded by announcing a rollout of premium features, starting with the Super Like.…


Facebook testing Away Messages for Page admins

Some Facebook users are reporting seeing a new feature for the Page administration options. The new feature allows the admin to show that they are away, for up to 12 hours, and it can be toggled off if the admin returns sooner.…


Facebook adds a “Donate Now” button for non-profit organizations

Through a Facebook Business post earlier this week, it was announced that non-profit organizations will now have access to use a “Donate Now” button on their posts and advertisements. The button will be featured as the main call-to-action button on the Page as part of Cover Photo image, and now posts can feature the button both on desktop and mobile.…


The week in social: Hangouts, MSTY, and Facebook Notes

by Nicole Gronland on 23 August 2015

New Vlogger guidelines set for UK partnerships

New guidelines for vloggers entering partnerships with brands have been published for the first time in the UK. The guidance issued by The Committee of Advertising Practice (CAP) follows the landmark Advertising Standards Authority (ASA) ruling last year in which they said several vlogs praising Oreo biscuits had not been clearly marked.…


Facebook Audience Network debuts new ad options

Ad options previously available on the standard ads manager for Facebook have now become options on the Audience Network. The Facebook Audience Network is a way for app developers to include Facebook advertising features into their app experience, and the new options include carousel ads, dynamic product ads, and native video ads.…


Facebook native videos outperform YouTube, Instagram

In a recent study conducted by Locowise, 555 video-posting Facebook pages were analyzed during June to see their video-posting habits. Out of these Facebook pages, 96.4 percent of all videos posted were native Facebook videos, while YouTube accounted for 3.5 percent and Instagram only .018 percent.…


Facebook announces creative video ad highlights

As video becomes an increasingly important platform for Facebook, especially video ads, the company is moving to highlight the best in class creative efforts from marketers. This includes highlighting Facebook best practices, such as focusing on the story-telling aspect of a video, being cognizant of the short time for each video, and investing in proper production, among other items.…