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The point of social media, FOMO and marketing to mothers

by Roberto Estreitinho on 10 July 2014

Yes, it’s that time of the month again… the 1000views Blog Digest No. 3 is ready for your enjoyment!

This month we cover some of the hottest topics we wrote about in June, such as creativity in a modern age, the point of social media, FOMO and talking to mothers.

Oh, and don’t forget to reach out and chat with our heads @jackamartin, @mollyflatt, @JoelFDiamond and @Leah__Kendall if you’ve been inspired by anything they had to say – or if you’d like them to tackle a particular topic in the coming month.

1000views Blog Digest No. 3 (June 2014) from 1000heads

Stay aHead: 1, 2... Pop!

by Roberto Estreitinho on 09 July 2014

Picasso once said about art, “Good artists copy; great artists steal.” Decades later, Faris Yakob came up with this to define creativity, “Ideas are just non-obvious combinations.”

Stolen ideas – in the sense of how we grab our influences and put them together in a non-obvious way to create something new – are the foundation of art and creativity, and if pop culture has a backbone, it’s something that comes out of the marriage of these two.…

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At 1000heads we look at social media as one part of a wider ecosystem that permeates our clients’ work as much as it does their audiences’ lives. Social as a layer for brand activity, instead of a communications silo.

We’re also incredibly geeky when it comes to Game Of Thrones.…

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Stay aHead: Heyo and Shopify

by Jessica Collings on 01 July 2014

There’s been a lot of discussion lately around the difficulty of being a brand on Facebook, as tweaks to their algorithm has left brand pages increasingly reliant on paid support to generate reach.

This week, we’re turning the tables by taking a look at two platforms that can help you make money from your brand’s Facebook page.…

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Lenovo patents its version of Google Glass

Google Glass has some new competition. Lenovo has designed and patented a brand new version of high-tech glasses. However, Lenovo was very careful to focus on the recording aspect of these specs and not dub it a “wearable”, especially in the patent, as to not rouse into any copyright issues with competitors.…

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Still struggling to convince your CMO that advocacy does more than generate a bunch of meaningless Likes? Still spend every social strategy meeting fending off challenges of “yes, it’s all very warm and cuddly, but where’s the ROI”?

You’re not alone.…

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Okay we get it: temporary messaging is a big thing…

The rapid rise of Snapchat has been making competitors jealous since its launch in 2011. Recently, however, it has been facing some stiff competition.

It’s safe to say that Snapchat envy played a big role in to Twitter and Instagram’s addition of private image messaging features last year.…

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Twitter now supports Gifs

Twitter came out with a feature that makes it easy to upload and display GIFs on your timeline.  “Starting today, you can share and view animated GIFs,” Twitter tweeted on Wednesday.  This new platform makes it possible to add GIFs through all your devices.  Will Facebook ever get aboard the “GIF train” or do they still think it will be sloppy in the news feed?  This long-awaited introduction is a big boost for Twitter in the world of social media.  What will they do next?…

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