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Managing branded social media presences every day can be rewarding, complex, varied, frustrating and surprising in equal measure. It can also be hard to step back from the detail and inject some fresh insight and inspiration into fast-moving work, so here are five Instagram accounts will help you keep on the top of your game.

 

Word of the day

As community managers writing a lot of copy, it’s easy to get stuck in a ‘brand routine’ and simply regurgitate buzz words. But outside of branded hashtags and current campaign language, it’s vital to keep your feed fresh and engaging with stand-out copy. This Instagram account offers – wait for it – a word of the day along with a visual that embodies the word’s meaning. Follow and watch your vocab grow.

Word of the Day Instagram feed

 

Happsters

Let’s be honest, some days are a bit rocky online, especially if you’re in a customer care situation. To combat those rough moments, tap into Happsters feed and bring your mood straight back up. It may not be everyone’s vibe (I find it over the top at times), but your tone can have a huge impact on your online community, so make sure you’re keeping it positive.

 

TED

Almost everyone knows and loves TED, the organisation committed to spreading ideas on any subject you can think of. But you may not be aware that TED is on Instagram. Well they are and they’re putting out great content. Their photography is great and almost as inspiring as their talks, and the quotes they post can spark your imagination any time you need a boost. I find it useful before popping into meetings.

TED Instagram feed

 

Clean Eatz

A busy and fast paced account means you need to be on the ball and fighting fit. Clean Eatz has a different meal every day that is easy to make, simple and gives you all need to recharge for the afternoon. We all need to guard against the slide into mindless routine, and variety in little things, even down to what I’m having for lunch, can make a difference. Not to mention, the dishes are delicious; I recommend the mango and sticky rice.

 

Nike

Nike’s Instagram feed is top quality. There are no 8/10 shots, they are all 9 or 10/10’s and the whole feed is immensely inspiring. I use this account as a benchmark for all content that I post. ‘Would it be good enough for Nike?’ I ask myself.  If it’s not, then why am I posting it? Let’s all raise the bar in terms of rich, engaging content.

Nike Instagram feed

Pinterest improves its search function

Earlier this week through a blog post, Pinterest announced several updates for its search function. Previously, when users searched for anything, the results were filtered beneath Pins, Pinners, and boards. Now when users post, they will immediately see relevant results for them as they are typing, similar to search functions on Google.…

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Over 8000 photos are uploaded on Snapchat every second

As one of the most popular up and coming social networks, Snapchat users send a wealth of photos to each other everyday. The actual number of content uploaded by users on the network has been unclear however until earlier this week, when PhotoWorld.com released stats around images shared by popular social and messaging networks.…

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Pinterest introduces Buyable Pins

Pinterest debuted the new Buyable Pin feature, which now gives users the ability to click a ‘buy’ button on a pin to purchase a product using a credit card or Apple Pay. Rich pins will be indicated with a blue price, meaning you can buy it straight from Pinterest.…

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New live-streaming app Outcast launches for iOS

In an effort to pull together aspects of some of the most popular mobile-focused social networks, Eldar Tuvey has launched Outcast for Apple’s iOS. The basic premise of the application is to do live broadcasting in 15 second bursts, combining ideas of services like Meerkat and Periscope, but limiting the length of content to be distributed in one shot, similar to how Vine, Snapchat, and Instagram video work.…

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Spotify expands service to include podcasts, videos, and radio for runners

Last week, Spotify announced new ways it plans to deliver personalized audio and video experiences, through an expanded offering called Spotify Now. First are the video and podcast features, where users can now access video series and podcasts directly through their account, from top broadcasters and content creators.…

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In recent years, brands and bloggers have learned to use each other’s resources and platforms by developing mutually profitable relationships.

While bloggers have found themselves on guest lists previously reserved for magazine editors and receiving ad revenue that had traditionally gone to big media outlets, brands have discovered innovative ways to tap this new group of influencers voicing unique, unbiased and trusted opinions.…

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The week in social: Tango, Bleep, and Percolate

by Kevin Barnes on 18 May 2015

Carousel format now available on Facebook mobile app ads

Based on the success of the carousel ad format that Facebook recently introduced for advertisers which has driven 30-50% lower cost per conversion on average and 20-30% lower cost per click on average, the format is being extended to mobile app ads.…

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National Geographic hits 1 billion likes for content on Instagram

National Geographic has just announced a major milestone for its activities on Instagram, stating that it has now reached over 1 billion likes across all of its content. This is in addition to the fact that the network boasts over 17 million followers.…

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#GE2015: how Twitter came of age in British politics

by Gregory Gillette on 06 May 2015

As the general election enters the final 24 hours, we can clearly see the role social media played in each party’s strategy. More importantly we can also see how it has, for the first time, taken on a central role in the campaign.…

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