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Inspiration: IKEA turns Instagram into a catalogue

by Yazeed Khalaf on 03 July 2014

Is it possible to create a product catalogue a website on Instagram? Well, the Russian division of IKEA have continued the Swedish firm’s commitment to innovative social media campaigns by creating the world’s first ever Instagram catalogue, to promote their PS 2014 range.

But how does it work? By manipulating Instagram’s tagging mechanism and grid structure in an unconventional way to simulate a website. After accessing the ikea_ps_2014 account, users can view the catalogue’s broad product categories. These have been organised into 12 images, with each image featuring a product category, such as benches and tables.

By clicking a category, users get an enlarged image that features all sub-categories. IKEA has used Instagram’s tagging mechanism as the main tool to divert people into each sub-category and even to individual product pages, to view more photos, video demonstrations, and prices.

It’s not the first time they’ve given their catalogues a social media twist – IKEA Norway ran a Facebook and Instagram competition where followers could snap their favourite items from the print brochure in order to win them.

It’s also not the first time brands have manipulated Instagram’s functions in creative ways. Earlier this year, Mazda turned their Instagram feed an interactive road trip, replacing boring car specs with images and videos that followed one of the vehicles on an epic adventure. Last year, Heineken turned their feed into a treasure hunt, offering tickets to the US Open.

But IKEA’S approach is particularly interesting for its direct product focus. From an ROI point of view, it would be fascinating to see how traffic to, and sharing of, particular images correlates to product purchases both online and in store.

Our top takeaway? Brands shouldn’t just to take social tools at face value, but consider how to game their features and visuals in a new, useful and disruptive way.

Take a look at the video.

IKEA PS: Instagram Website from Instinct on Vimeo.

Stay aHead: Heyo and Shopify

by Jessica Collings on 01 July 2014

There’s been a lot of discussion lately around the difficulty of being a brand on Facebook, as tweaks to their algorithm has left brand pages increasingly reliant on paid support to generate reach.

This week, we’re turning the tables by taking a look at two platforms that can help you make money from your brand’s Facebook page.…

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Lenovo patents its version of Google Glass

Google Glass has some new competition. Lenovo has designed and patented a brand new version of high-tech glasses. However, Lenovo was very careful to focus on the recording aspect of these specs and not dub it a “wearable”, especially in the patent, as to not rouse into any copyright issues with competitors.…

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Still struggling to convince your CMO that advocacy does more than generate a bunch of meaningless Likes? Still spend every social strategy meeting fending off challenges of “yes, it’s all very warm and cuddly, but where’s the ROI”?

You’re not alone.…

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Okay we get it: temporary messaging is a big thing…

The rapid rise of Snapchat has been making competitors jealous since its launch in 2011. Recently, however, it has been facing some stiff competition.

It’s safe to say that Snapchat envy played a big role in to Twitter and Instagram’s addition of private image messaging features last year.…

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Twitter now supports Gifs

Twitter came out with a feature that makes it easy to upload and display GIFs on your timeline.  “Starting today, you can share and view animated GIFs,” Twitter tweeted on Wednesday.  This new platform makes it possible to add GIFs through all your devices.  Will Facebook ever get aboard the “GIF train” or do they still think it will be sloppy in the news feed?  This long-awaited introduction is a big boost for Twitter in the world of social media.  What will they do next?…

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Handwriting, your mum, technology… it’s all connected!

by Roberto Estreitinho on 20 June 2014

Facebook might have been down yesterday, but do you know what’s up? Our second 1000views Blog Digest, on a nifty SlideShare deck for your visual delight!

This month, we go from handwriting to technology and even mention your mum (it’s not like that)… and how it’s all connected with the work we love to do!…

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Stay aHead: Going native

by Jack Martin on 17 June 2014

Native advertising is a hot topic at the moment, but it’s hardly a new concept – newspapers and magazines have been doing it for years. In fact, the first recorded ‘advertorial’ dates back to 1946 and was controversial long before the Internet.…

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Vine heads to space

The first Vine video has been posted from the International Space Station! NASA astronaut Reid Wiseman posted the six second looping video, showing a single Earth orbit, which typically takes about 92 minutes on the ISS. According to Wiseman’s caption, the sun never sets in the footage because the space station is traveling parallel to the Earth’s “terminator line,” which is the line that separates the day and night surfaces of the Earth.…

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