Unprecedented global challenges mean there has never been a more difficult time to be a Chief Marketing Officer. The emergence of web3 and blockchain technology have added another layer of complexity to a marketing leader’s job.

To help you navigate the web3 revolution with consumer-backed data, we did the research. We sought to understand which brands will find success in web3 and which will flounder. This report is designed to give you four easy guidelines to determine if your consumers are waiting for you in the Metaverse.