Social TransformationTM
Wella
We are Wella’s social transformation partner, leading strategy, always-on social, digital campaign activation, and advocacy efforts for the global team, and putting social at the very center of their brand strategy.
Getting started
Leveraging insights from our comprehensive social brand audit, we developed a global strategy to recalibrate Wella’s social brand identity. As part of the plan, we designed systems for data & insights, content development & workflow, community management, and localization toolkits, as well as built a technology stack to manage tasks and deliver social more efficiently and at a greater scale.
We are lead partner for Wella’s digital team, and also support their Communications team across tentpole events like New York and London Fashion Weeks by delivering live storytelling and influencer management.
