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19 Apr 2024

The Week in Social

Welcome to ‘The Week in Social’ our team sharing the top stories for you every week on the latest trends, updates and insights in the social-first world! Stories shared by the 1000heads team.

WEEKLY READING LIST 🤓

TIKTOK MAY ENABLE BRAND AI BOTS

TikTok is reportedly working on a new option that would enable brands to deploy virtual influencers, who would then be able to sell products.

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META HAS RELEASED INFLUENCER AI BOTS

Meta’s “Creator A.I.” program enables Instagram influencers to create AI bot versions of themselves for chatting with fans through direct messages.

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TAYLOR SWIFT TRACKS RETURN TO TIKTOK

Some Universal Music is returning to TikTok but it’s limited to a few Taylor Swift songs.

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WHATSAPP ADDS FILTERS FOR MESSAGES

WhatsApp announced a handful of new chat filters for the app to access certain types of messages easily.

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YOUTUBE TESTS SUBSCRIPTION SORTING

YouTube’s looking to help users more easily find content of most relevance to them, and streamlining the process to publish members only Shorts.

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COLLABORATIVE ARTICLE SHORTCUT

‘Contribute Expertise’ is a new shortcut within LinkedIn, which links you through to all of the collaborative articles that you can contribute to.

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