The Week in Social
Welcome to ‘The Week in Social’ our team sharing the top stories for you every week on the latest trends, updates and insights in the social-first world! Stories shared by the 1000heads team.
WEEKLY READING LIST 🤓
INSTAGRAM LIVE STREAM GAMES
Instagram is experimenting with new features to enhance live-streams, where select broadcasters can play games with viewers during streams.
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TIKTOK SHARES NEW MARKETING INSIGHTS
TikTok has a new guide on in-app marketing, with new insights from analytics provider, Adjust, which highlights effective app promotions.
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THREADS WIDENS THE GAP WITH X
Threads exceeds X in iOS downloads globally, tripling figures, while also doubling, sometimes tripling, installations on Google Play.
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NEW YOUTUBE UPDATES FOR TV VIEWING
YouTube achieves a milestone in connected TV viewing, launching a new TV channel page layout to enhance creator engagement.
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TIKTOK AND UNIVERSAL MUSIC RIGHTS DISPUTE
TikTok’s fallout with Universal Music escalates as Universal seeks the removal of all tracks involving its artists from the app.
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IG STORY IS LIVE TESTING POST DRAFTS
IG Story tests draft posts with selected users, adding an integrated camera function, and introduces a new pathway for moderation.
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