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28 Jul 2023

The Week in Social

Welcome to ‘The Week in Social’ our team sharing the top stories for you every week on the latest trends, updates and insights in the social-first world! Stories shared by the 1000heads team.

WEEKLY READING LIST 🤓

X IS HERE, OFFERING 50% OFF AD PACKAGES 

X Corp has been pitching 50% discounts to add partners to keep them aligned to the app, while also threatening to remove checkmarks.

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META REACHES 3 BILLION MONTHLY ACTIVE USERS

Meta has shared its latest performance update, which shows that Facebook added another 27 million users in the most recent quarter.

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TIKTOK ADDS NEW TEXT-BASED POSTS 

TikTok has announced that it’s making text posts available to all users,  providing another way for TikTok users to share a different form of content.

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TIKTOK’S POST PURCHASE SURVEY DATA 

TikTok’s looking to provide ad partners with more data on customer acquisition, via new partnerships with post-purchase survey providers.

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INSTAGRAM’S NEW CREATOR SUBSCRIPTION

Launched in the US, Meta announced that it’s expanding Instagram subscriptions to all eligible creators in Australia, Brazil, Canada and more.

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THREADS ADDS A FOLLOWING FEED

The top of the feed screen now includes headings for For You and Following so you can switch back and forth between the two types of feeds.

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