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3 ways successful WOM marketing is like a great date

Ah, Valentine’s day. That magical moment of the year where love is in the air, chocolates sell like mad and passion is the name of the game.

The keyword here being ‘passion’.

Passion is all around us. People are passionate about other people, about their lifestyles, about the things they own… and also about some brands they feel represent and enhance who they are. That, in short, is why we love word of mouth: for its power to facilitate those connections between brands and people.

And that’s why effective word of mouth marketing is remarkably similar to a great Valentine’s date. Don’t believe us? Just flick through our latest SlideShare…

3 things great WOM marketing has in common with the very best Valentine’s day dates from 1000heads