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Twitter grows by nearly 30% in the past year

For calendar year of 2014, Twitter experiences 29.8% growth in Canada, one its top growing markets, and the trend is set to continue with predicted double-digit growth in 2015. In 2014, the network had 5.9 million users, compared with 4.5 million in 2013. According to a report from E-Marketer, growth is expected to reach 6.8 million users by the end of the year. My percentage of users, Twitter is more popular in Canada than it is in the US presently.

 

Read more on AdWeek.

 

Facebook allows users to report fake news

In the next chapter of Facebook’s mission to keep the News Feed relevant, Facebook has added the ability to flag a news story as a hoax. By reporting a post as a false news story, it will appear less frequently in the News Feed and will eventually come with a warning to other readers. Fans of The Onion need not worry, with Facebook tests revealing that users are not prone to flagging satirical content as misleading.

 

Read more on The Next Web.

 

Tumblr launches network for content creators

Announced earlier this week by head creative strategist David Hayes, announced a new network for content creators call “Creatrs”, where top users will create content for Tumblr initiative such as good causes and advertising. There will be a team at Tumblr assigned to the initiative, to help users license their work, make money, and get credit for their creations across the internet. According to Hayes, $250k have been paid to Tumblr content creators over the past year as Creatr was being tested. It remains to be seen if the model will follow other social content creation networks like YouTube, who have revenue share arrangements with top users.

More information on Business Insider.

 

Twitter releases Digits log-in system for the web

Digits, the log-in system created by Twitter for mobile app developers, has launched the service for web applications. Because Twitter wants Digits to be implemented into applications that feature a mobile-first experience, users would still have to sign up via a native application first, but then they could use their same phone number to log-in via the web, if the app creator has enabled a site for it. The goal for Twitter was to let developers provide a consistent experience across all platforms.

 

Read more on Twitter Blog.

 

Spotify adds new tweaks to music discovery on iOS

In an effort to help users discover new music, and find their favorite songs more easily, Spotify has introduced a new feature on iOS where users can tap to preview a song or an album instead of clicking through to the entire body of work. The previews last for up to 30 seconds while a user holds down a finger on a song or album. Additionally, within a playlist users can move their finger up or down to sample songs from that playlist. To set up a queue for songs to play, users can now swipe right on a particular song and it will be added into the play order. These updates are planned to roll out later on for other platforms.

 

Read more on CNet.

 

Twitter launches translator in partnership with Bing

Twitter announced earlier this week that it is adding translation services powered by Bing to its site and mobile applications. The service has been officially added, after being in testing for several years, and is available specifically on the web, iOS, Android, and TweetDeck. Users have to activate the service on their account, and they will then see a globe icon next to tweets in languages other than the native one set in the user’s account. Once clicked, a translated version of the tweet will be shown. The feature was added to Twitter’s mobile apps earlier last year, but was removed after stability issues. 77% of all Twitter users reside outside of the US.

More information on TechCrunch.

 

Twitter encourages active users to post photos directly on the network instead of Instagram

As a way of helping to promote its native photo sharing, Twitter has started providing visual prompts to users to user its native photo sharing, as opposed to other methods that will not show the full photo in-stream, such as Instagram. The prompts have only been sent to power users across different categories such as sports and entertainment, potentially as a method of getting influencers to pseudo-back the native feature. Instagram disabled support for showing its photos directly in tweets two years ago, and at the same time Twitter introduced enhanced native sharing features and filters.

 

Read more on Mashable.

 

Online video stars ask the President questions with #YouTubeAsksObamna

This past Thursday, President Obama, one of the most engaged on the Internet, interviewed with three top YouTube stars; Hank Green, GloZell Green and Bethany Mota. Questions from the interviewers ranged from complex international political issues, to more fun and lighthearted questions. Each interview focused on a different subject, ranging from North Korea and Cuba, to what the government can do to help younger citizens. So far, the video of the interviews has racked up over 2.6 million views.

More information on AdWeek.

 

WhatsApp launching for desktop platform

The increasingly popular messaging service WhatsApp introduced a web-based version this past Wednesday, letting users send messages from the web in addition to the already existing mobile applications. The service was purchased by Facebook for $19 billion last year, and currently has over 700 million users. Conversations can now be carried from the phone to the web, but it is not currently available on iOS, due to “Apple platform limitations”, according to a blog post from WhatsApp.

Read more on WhatsApp Blog.

 

Facebook Groups users asked to complete survey

This past November, Facebook released a standalone app Facebook Groups, and users who downloaded the app were asked to complete a survey, presumably to understand user behavior and preference for the app. Questions included; ‘On your phone, where do you keep the Facebook Groups app?’, and ‘What is the primary thing that would make the Facebook Groups app more valuable to you?’. It remains to be seen how the questions will be used, but Facebook has a reputation for launching apps that flounder, so this is potentially a proactive attempt to create a better experience for new users.

More information on Social Times.

 

Pinterest makes acquisition to boost ad targeting

Kosei, a recommendation engine, has been acquired by Pinterest in an effort to boost its ad targeting capabilities. This latest acquisition aims to bridge the gap between the channel’s Promoted Pins and Guided Search, making a statement around the strength of the channel’s targeting. Pinterest’s head of engineering is confident Kosei’s highly personalized recommendations and catalogue of more than 400 million relationships between products will perfectly marry their existing offering and paid opportunities.

Read more on Venture Beat.

 

Facebook messenger testing voice-to-text messages

Facebook’s VP of Messaging announced tests for a new feature that would allow Messenger app users to convert voice messages into text. The development aims to extend on the current ability to send voice clips by enabling users to read the contents instead of having to play them out loud. While only available on a small scale, if the feature proves popular it would be made readily available.

 

Read more on The Next Web.

Stay aHead: SocialCast, Yammer and Facebook at Work

by Sam March on 21 January 2015

This week Facebook introduced Facebook at Work (or FB@Work): a version of Facebook with a familiar look and feel, but that is specially adapted to help people share relevant ideas within an office or organisation.

Facebook at work is the latest entrant to an already crowded market of “Enterprise Social Networks” (ESNs) all of which help employees work together across the various departments, levels and offices of a company.…

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Most marketers will increase social spending this year

In a recent report from Salesforce of 5,000 marketers regarding budgets for the 2015 calendar year, 70% of them stated that they would increase spending from their marketing budget on social media. The comes across two separate categories, as 70% plan to increase in terms of ad spend on social, and 70% also intend to increase spend on organic social.…

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CES 2015: consumer tech trends

by Allen Hull on 15 January 2015

The Consumer Electronics Show takes place in Vegas each January, and with it comes a strong indication of the impact that technology will have on consumers and how they will soon be spending their precious time.

The variety of tech on show – and hype that surrounds it – can be overwhelming at times, and so too is the process of identifying and interpreting how tech will impact people’s behaviour.…

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Stay aHead: Sleep Apps

by James Freemantle on 14 January 2015

Beep beep!

The holidays are now long over (sadly) and it’s time to get back into that work routine. If you’re feeling a tad groggy in the morning you can probably blame that on the invention of the alarm clock and the resulting loss of your natural rhythm.…

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Study shows that users enjoy Snapchat advertisements

A study commissioned by Snapchat has shown that the majority of users are receptive to the new sponsored campaigns on the mobile app being featured on the “Our Story” and “Brand Story” sections. Millward Brown Digital, the form commissioned for the study, showed that Snapchat users were three times more receptive to these ads than to a typical mobile ad.…

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With 1000heads offices located in places as far flung as Sydney, New York, London – and indeed Dubai – we’re lucky to be able to cultivate a globally rounded view of social media marketing. Today we hear from Yazeed Khalaf, one of our team working with clients in the Middle East and North Africa, who takes a brief look at how social and digital marketing has developed in the region.

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In the last few months Facebook has listened carefully to publishers around the world to better understand how it can help them connect with its users.

 

facebook

 

The important changes

In a note at the end of last year, Product Manager Holly Ormseth outlined the goal for these new tools and resources:

“Over the past few months, we’ve listened to publishers around the world to better understand how we can help them connect with people on Facebook.

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China starts blocking Gmail

The Chinese government has blocked access Gmail from third party software including Apple Mail and Microsoft Outlook, causing anger and frustration from many internet users. This comes after a separate effort to block users from accessing Gmail via the web or first party apps, largely removing all common methods of access.…

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The week in social: Ello, Twitter stock and Reddit Notes

by Kevin Barnes on 28 December 2014

Leaked emails show that Mark Zuckerberg wanted to stop the Facebook movie

After the email account of Sony Picture CEO Michael Lynton and other key Sony Entertainment executives was leaked, information about business deals, mergers, and other confidential information became available to the public.…

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