1000 Heads

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1000heads design inspiration: David Shrigley

by Olly Moss on 29 October 2014

David Shrigley is one of those illustrators that most other designers I know seem to love.

His irreverent and somewhat simplistic illustrations have earned him a cult following outside the industry too. He has directed music videos for Blur and Queens of the Stone Age and created a comic strip in the Guardian, and he’s set to hit the public consciousness big time when his “Thumbs Up” sculpture hits the the 4th plinth in Trafalgar square in 2016.

 

 

What’s interesting about Shrigley is the boldness of his message. Where most artists can be squeamish about making overt statements,  Shrigley’s images are designed to make us ponder what is saying, as much as how he is saying it. His ambiguous images act as visual clues, encouraging the viewer to examine the reactions they provoke.

If you’re in the business of spreading WOM, it’s a valuable masterclass. Shrigley is not an easy win – he demands engagement and thought to really his work. In social media, brands want to see people engaging with their messaging rather than sliding over a slick visual surface.

Often as a designer your first port of call (and most the time rightly so) is to craft your visual, making it as instantly appealing as possible. Shrigley however puts the message front and centre, heighteneng rather than masking its impact with his simplistic style.

It’s an approach that can be a little scary to people who spend eight hours a day hard wired into Photoshop – but it’s a design approach that has great potential for an increasingly crowded social media world.

Snapchat features first sponsored campaign for Ouija Movie

Snapchat has just posted its first promoted campaign, on the heels of announcements that it would start showing advertisements on its app. The first campaign, a promotion for the Ouija movie launching October 24th, is not however the first instance of brands using the ephemeral messaging service, just the first official paid placement of brand content.…

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According to the US Census Bureau and GlobalWebIndex, 60% of the total Saudi Arabia population watched videos on mobile, within an average of 3 hours and 33 minutes per day spent using mobile internet. No wonder that recent platforms offering social video networks have undergone a stratospheric rise.…

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Stay aHead: JustUnfollow and TrueTwit

by Sam March on 22 October 2014

Organic growth in social media takes a long time.

For bloggers or small brands, achieving a decent following is tough. Word of mouth is certainly the best way, but good luck getting people to talk about content that no-one has seen.…

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YouTube builds production space in Manhattan

Following up to facilities built in Tokyo and London in the last two years, YouTube has built a new production facility that resides in New York City. Slated to open on November 6th, the purpose of the studio will be to help YouTube creators bring a higher level of quality to their content, among other things.…

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Trends: Sports and the second screen

by Aparna Kumar on 16 October 2014

Sports are one of our oldest social connectors, allowing us to share highly emotional experiences within ‘tribes’. No wonder, that second screening around events has skyrocketed, as technology serves ancient human drives.

But who is sharing; where, when and why? Here are the latest stats on how live social media engagement is becoming the global game day norm.…

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Last month’s London Fashion Week showed just how far fashion brands have come in social media.

LFW has been garnering momentum in the social stakes, year by year, show by show. But the SS15 collections showed that social integration had moved from ‘nice to have’ to ‘must have’.…

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What we can learn from the rise and fall of Ello

by Gregory Gillette on 09 October 2014

Hey look! Someone who works in social media with an opinion on Ello!

That’s right, and in the next few paragraphs I’m going to very subjectively go over why the internet got really excited about Ello, why it turned out to be but a summer tryst, and what brands can learn from it in the future.…

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