09 December 2013
Tumblr introduces sponsored trending blogs
Earlier this week, the popular blogging service owned by Yahoo announced that advertisers would now be able to use mobile placements in the form of sponsored trending blogs to promote their content. Advertisers such as Calvin Klein and Sony will be the first advertisers allowed to try the placement, and they are being given exclusive access.…Read more...
02 December 2013
Twitter debuts #BirdSignals research community
In order to better understand what the user base in the United Kingdom thinks about the micro-blogging service, Twitter has debuted #BirdSignals. The ‘research community’ is focused on gathering feedback from users. It first went public through an announcement tweet by @TwitterUK, and it does not appear in the handle’s timeline.…Read more...
29 November 2013
In my past life as an educator, I often encouraged my students to trust in the reassuring aphorism: “there are no stupid questions”. And, in over a decade as an academic, I don’t remember ever finding a student’s question ridiculous. But in the context of social networks, I would have to say my opinion is changing, due to a marked rise in impatience and trolling.…Read more...
27 November 2013
This week on Stay aHead we take a breather from our Spotify playlists and look at Jukely and Songdrop, two new social music apps.
Music platforms can be some of the most innovative when it comes to social integration, user experience, and the all-important monetisation.…Read more...
25 November 2013
Twitter removes open direct message feature
After approximately a month, Twitter has removed the feature that would let users send direct messages to anyone, not just followers. This feature was previously introduced just prior to the IPO, as a way of bolstering features heading up to going public.…Read more...
20 November 2013
It’s the home stretch for WOMMA Summit 2013. After the smorgasbord of sessions on Days One and Two, my brain is getting a little over-stuffed with insights, just like my belly is groaning under the weight of all that Nashville pulled pork.…Read more...
19 November 2013
So, after a night of Frito pies, fireballs, and live music from men in serious beards, it’s time for the second day of the WOMMA Summit, live from Nashville. Catch up with Day One’s insights and case studies here, then keep reading for five more sessions of word of mouth goodness, including Mark Earls, SEO, the intersection between art and tech, and much, much more…
The 4 Consumer Choice Styles That Should Underpin Your WOMM Strategy | Mark Earls, Author of Herd and I’ll Have What She’s Having
Idea: We hate independent thinking; we are herd creatures, and we want what she’s having.…Read more...
19 November 2013
“Word of mouth is no longer optional. It is an essential part of any business strategy.” Thus Suzanne Fanning kicked off the seventh annual WOMMA (Word of Mouth Marketing Association) Summit, which brings together 500 brands, agencies, researchers and authors explore the best of word of mouth and social media marketing.…Read more...
18 November 2013
Quora adds traffic-tracking tool for writers
The popular question and answer social network has developed traffic tracking tools for its content producers. The release of the enhanced tracking features will allow creators to better gage how often their content is viewed and engaged with.…Read more...
14 November 2013
Yesterday saw the delivery of the Institute of Direct Marketing’s annual lecture, presented this year by Dave Coplin, Chief Envisioning Officer of Microsoft UK. Coplin focused on his new book: Business Reimagined – Why work isn’t working and what we can do about it, and his comments felt extremely aligned with the sort of change many of our clients are going through.…Read more...