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Stay ahead: How to get the best out of SlideShare

by Jessica Collings on 22 April 2014

There’s a good chance you’ve heard of SlideShare, but do you use it? The “professional content sharing community” was launched in 2006 and acquired by LinkedIn in 2012 for $119million. Last week, LinkedIn announced a revamp of the SlideShare mobile website and a standalone app for Android. This old timer isn’t going anywhere. So, this week we’re taking a look at why it might be time to get on board – and how to do it right.

SlideShare is a place to share presentations, but you can also upload documents, infographics and video. It is most commonly used by marketing agencies, speakers and consultants but if that’s not you, don’t be put off! Brands across all industries can use the platform to showcase their expertise in an accessible and creative way.

The best presentations have a clear message, stand alone without a presenter, and combine beautiful style with genuinely useful content. SlideShare really does offer you a blank canvas. A lot of the content on there is B2B, but don’t let that limit you. Find a way to break the mould. Why not use it to present your products in a virtual mini catalogue, to showcase your creative advocates, or to revolutionise your e-newsletter? Here are our five top tips for getting it right.

1. Make the most of your content. If you’ve created a beautiful presentation for an event, don’t let it disappear. Through SlideShare you can amplify your ideas, bringing them to a much wider audience. You can also repurpose old content to create something new and visual. If your content is good, people will follow, allowing your brand to be discovered. You might even reach the holy grail of being featured on the SlideShare front page.

2. Find a targeted audience. The platform already holds over 15 million uploads and receives 60 million unique visitors a month. Crucially, these visitors are there to learn and to hear from brands and experts. They are not there to catch up with friends, which is exactly why your brand should be there. SlideShare gives you the opportunity to share your story and connect with the right clients and customers in a different and user-friendly way.

3. Improve your other presences. SlideShare presentations can be embedded into blogs, websites and your LinkedIn page and shared easily on Twitter and Facebook. If you’re looking for an alternative to video for presenting content in an appealing and visual way, this could be just what you need.

4. Gather leads. Your SlideShares can contain links to help drive people to your website or other social media. Use presentations to demonstrate your awesomeness, but hold a little back to keep viewers interested. Pro users can set up branded pages and forms so people can sign up for more information without leaving the presentation.

5. Discover and learn. SlideShare is a great place to “discover people through content”. Your brand can be discovered, but you can also use it to learn new things – follow, share and comment on presentations you love if you want others to do the same for yours. 

Point of view: Social media speed-dating for brands

by Camilla White on 18 April 2014

Ticking off my news year’s resolution of ‘learning new things’ and also my desperate attempt to find a boyfriend – I recently attended Billetto’s Dating in LDN seminar.

Heading off straight from the office, I must have had my brand hat still on.…

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3D printing is just the latest piece of groundbreaking tech to become affordable for the masses. Step up, digital artists.

A new generation of designers is simultaneously using old tools and new media, from traditional pencil sketching to specialist digital apps.…

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There’s an interesting paradigm occurring at the moment within our always-connected world. More and more of us are paying attention to what we reveal through their online identities and what is done with the information we give out, as we strive to retain some privacy in our very public lives.…

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Facebook tweaks News Feed algorithm

Facebook is making changes again, as they begin testing out additional new tweaks to the news feed algorithm. However, these tweaks will be seen as more of a fix than anything else as it aims to filter and remove posts that are “like-baiting” and contain “spammy links.” According to Facebook’s blog post about the changes, spammy posts are those that actively encourage users to Like, comment, or share content with their friends.…

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As part of our effort to keep you informed on everything social here at 1000heads, we’ll be sharing the top social media trends and statistics each week. This week’s roundup includes stats on social media’s role in television shows, adoption of smart TVs, news consumption online, Instagram monthly mobile users and the future of social media’s role in digital marketing.…

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A cheeky band is set to make nearly $20,000 from Spotify for an album consisting purely of silence.

Vulfpeck, who describe themselves as a “half-Jewish German-American rhythm section”, have begun a tongue in cheek campaign to cheat Spotify. The project started with a YouTube video outlining the premise to their fan-base; effectively, you play the album over and over whilst you sleep.…

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