Rumor has it that the Yahoo board will meet on Sunday night to decide on the purchase of blogging site Tumblr for $1.1 billion. Yahoo SEO Marissa Mayer’s decision to buy the popular blogging platform is part of a broader strategy focused on attracting a younger audience to Yahoo and increasing its user generated content portfolio. Ken Goldman, Yahoo CFO claims “One of our challenges is we have had an aging demographic“ and that Yahoo needs to be “cool again.”
As with all major acquisitions, things could fall apart at the 11th hour, however Yahoo has already publically stated that they have some big news to announce, so if all goes according to plan we can expect the high profile deal to be announced by Monday.…
In this week’s edition of stay aHead we investigate new apps and platforms for sport, social photography and baby books. Naturally.
YouCommentate
Hate Lineker? Love Balding? Sports commentary is one of those things we all think we could do better than those idiots on TV, if only we had the chance.…
Microsoft’s Bing is continuing to expand its integration with Facebook by allowing users to interact directly from their social sidebar. Previously Bing users had been able to see relevant Facebook posts but will now be able to like, comment and share those posts without leaving the Bing search page.…
It’s true: women use social media more than men. Studies on the topic vary in quality and focus but the findings remain pretty consistent. A 2011 survey from Rebtel found that 14% more women use social media than men; one from Social Technology Review found that we create 55% more Facebook wall posts; and this month Pew Research found that women are 9% more prolific in social, especially when it comes to visual platforms such as Pinterest, which has 5x more female than male users.…
Bitcoin has been furtively creeping around the web for many years. But within the last couple of months it has become mainstream conversational fodder and the web is awash with tweets, blog posts and comments on the topic. So what do you need to know?…
Fullscreen Labs released Fullscreen BEAM this week. With Fullscreen BEAM, Glass users can now record a video and then use the BEAM app to upload to YouTube automatically.
Weebly launches site planner feature and comes to Android
Weebly is a service that lets anyone create a free website and claims over 15 million sites have been launched using its service to date.…
Instagram! Everybody knows what it is; everybody kind of knows how it works; but few brands are making really good use of it. The key ingredients for success are thought, strategy and time. You need to know precisely why you’re there and what you’re going to do.…
Criticising brands who make social media mistakes is an online blood sport.
Business Insider recently published their 10 Worst Social Media Fails Of The Year So Far, including HMV live-tweeting the mass-firing of staff and SellItOnline.com swapping Tasmanian bush fire crisis donations for Facebook Likes: major face-palm moments that inspired a thousand finger-wagging blogs.…