There’s a good chance you’ve heard of SlideShare, but do you use it? The “professional content sharing community” was launched in 2006 and acquired by LinkedIn in 2012 for $119million. Last week, LinkedIn announced a revamp of the SlideShare mobile website and a standalone app for Android. This old timer isn’t going anywhere. So, this week we’re taking a look at why it might be time to get on board – and how to do it right.
SlideShare is a place to share presentations, but you can also upload documents, infographics and video. It is most commonly used by marketing agencies, speakers and consultants but if that’s not you, don’t be put off! Brands across all industries can use the platform to showcase their expertise in an accessible and creative way.
The best presentations have a clear message, stand alone without a presenter, and combine beautiful style with genuinely useful content. SlideShare really does offer you a blank canvas. A lot of the content on there is B2B, but don’t let that limit you. Find a way to break the mould. Why not use it to present your products in a virtual mini catalogue, to showcase your creative advocates, or to revolutionise your e-newsletter? Here are our five top tips for getting it right.
1. Make the most of your content. If you’ve created a beautiful presentation for an event, don’t let it disappear. Through SlideShare you can amplify your ideas, bringing them to a much wider audience. You can also repurpose old content to create something new and visual. If your content is good, people will follow, allowing your brand to be discovered. You might even reach the holy grail of being featured on the SlideShare front page.
2. Find a targeted audience. The platform already holds over 15 million uploads and receives 60 million unique visitors a month. Crucially, these visitors are there to learn and to hear from brands and experts. They are not there to catch up with friends, which is exactly why your brand should be there. SlideShare gives you the opportunity to share your story and connect with the right clients and customers in a different and user-friendly way.
3. Improve your other presences. SlideShare presentations can be embedded into blogs, websites and your LinkedIn page and shared easily on Twitter and Facebook. If you’re looking for an alternative to video for presenting content in an appealing and visual way, this could be just what you need.
4. Gather leads. Your SlideShares can contain links to help drive people to your website or other social media. Use presentations to demonstrate your awesomeness, but hold a little back to keep viewers interested. Pro users can set up branded pages and forms so people can sign up for more information without leaving the presentation.
5. Discover and learn. SlideShare is a great place to “discover people through content”. Your brand can be discovered, but you can also use it to learn new things – follow, share and comment on presentations you love if you want others to do the same for yours.