10 March 2014
Twitter growth quickly slows down
According to a report from eMarketer earlier this week, the growth of monthly active users (those who have used a service at least once in a month) for Twitter is slowing down both in the United States, and internationally.…Read more...
07 March 2014
Whenever a certain kind of person asks me: “Robbie, which do you think is the best film ever made?” I tell them that it’s Iron Man 3. This is normally met with derision, but I persist. It’s a curious fact, after all, that many people like to shun what’s popular before giving it serious thought.…Read more...
06 March 2014
We use big data every single day. Having an idea about how people think and feel is a useful starting position, but scientifically, strategically and methodically investigating their mood and opinions is essential to provide weight and evidence behind what we do.…Read more...
04 March 2014
Somewhere between getting added by mum on Facebook and learning that the NSA is keeping tabs on their every move, people are starting to think carefully about what they’re sharing, with who and where. Through its $16 billion acquisition of Whatsapp, Facebook has acknowledged a growing desire amongst users to keep their private lives, well…private.…Read more...
03 March 2014
Film Festival makes Instagram timeline of Charlie Chaplin
Earlier this week, marking the 100th anniversary of Charlie Chaplin’s first silent film appearance, the Toronto Silent Film Festival turned their Instagram feed into a timeline of the actor’s life. A unique take on the use of Instagram, the timeline is shown by viewing the feed sideways.…Read more...
28 February 2014
How accurately do your social media conversations reflect your actions in the real world?
I spend a lot of time helping marketing teams to acknowledge and understand the living, breathing people behind the tweets, photos, videos and blogs about their brand.…Read more...
26 February 2014
The streets of New York may have been bitterly cold, but last week’s NYC Social Media Week 2014 was still brim-full with die-hard social media enthusiasts, marketing professionals and members of the general public keen to absorb the latest thinking, case studies, startups and debates.…Read more...
25 February 2014
Facebook is no longer a social community; it’s a global network of 1.3 billion users – and it’s getting hard to find somewhere private to interact with your personal network in the social media space. Hence the rise of alternative platforms such as Snapchat and Google+, where users can interact with their contacts in smaller groups and maintain a certain level of privacy.…Read more...
24 February 2014
Facebook potentially testing YouTube subscribe buttons
Earlier this week, Facebook users started to see links to subscribe to the YouTube channel where a video was posted from, next to the other engagement columns such as “like” and “comment”. There is speculation that this is added when someone shares a YouTube video directly to Facebook, and no other means, such as directly pasting the video link into a status update, appear to recreate the effect.…Read more...
21 February 2014
Whenever I’m given a creative brief my first response is to ask ‘Why?’ Sometimes out loud, sometimes in my head, but always with purpose.
Why are we doing this? Why in this medium? Why are we saying what we’re saying? I don’t do it to be difficult.…Read more...