According to the US Census Bureau and GlobalWebIndex, 60% of the total Saudi Arabia population watched videos on mobile, within an average of 3 hours and 33 minutes per day spent using mobile internet. No wonder that recent platforms offering social video networks have undergone a stratospheric rise.
Started back in 2011 as “a revolutionary new way to discover the world and interact with others”, Keek allows users to create and watch 36 seconds video updates and share them with friends.
According to The Next Web, in 2013 Keek was adding 200,000 users per day, who were generating 4 million videos per month.
Saudi Arabia joined the hype, and hundreds of young enthusiasts started pushing content to the platform, competing against each other and expressing themselves to the world. Saudi Keekers became super stars, appearing in the news, being interviewed and getting selected as brand ambassadors.
Here are few success stories of Keekers from Saudi Arabia.
Silver, a 29 year old Saudi male, got 120K followers in a few days after he registered and posted his first Keek video. Now he has more than 981K followers and 430K subscribers, and has climbed the list of top 100 users, being the sixth worldwide. What made him famous? His tone of voice - much like a cartoon character that was popular back in the late 1990s. This platform allowed him to show the world his talent. and this has opened up opportunities for him, such as being selected to work for Al Arabiya News in voice acting for reports and documentaries. Silver still has not revealed his identity or his face.
Badr Al Zidane, a good-looking TV presenter and writer, entered the Keek realm to liberate himself from the constraints of the media industry he works in. His first Keek documented a moment from his trip to Dubai and went viral – especially amongst a female audience. Now Badr has more than 1M followers and 380K subscribers, and ranks the seventh worldwide.
Ahlam Al Shamsi, an Emirati female singer and member of the famous Arab Idol’s Jury. Regardless of the negative comments she receives, Ahlam continues to share short videos of her personal life, business travels, and behind the scenes of the Arab Idol show for more than 911K followers and 236K subscribers.
The Saudi Arabian community is extremely conservative, but this young online audience is always on the lookout for something new. They love creative content, whether it is informative, expressive or comical - especially if it is delivered by young Saudi individuals who they can relate to.
Vine is also on the rise in the region. Several communities have been founded in the Middle East to prove that Vines are both easy to create and extremely engaging. Credit goes to the Arab Vines team for kicking it off, followed by local communities promoting Palestinian, Lebanese, Egyptian, Syrian, and Sudanese vines.
Recent stats in The Arab Social Media Report showed that 49% of respondents watch video clips at least once day. This implies huge interest regionally in short video clips as a way of entertainment.
If you have an audience in the Middle East, it’s a rather good idea to invest in these channels? Let us know if you need help.