Snapdragon
Feel the Power
The Challenge
Snapdragon needed to make its crucial role in powering the amazing features of the world's most innovative smartphone technology stand out.
The goal was to increase awareness among tech enthusiasts and general consumers that these flagship devices were driven by Snapdragon's fastest-ever processor while also positioning Snapdragon as a brand that is culturally connected and socially relevant.
Our Solution
To cut through the noise on social media and engage users, 1000heads developed the Feel the Power campaign.
The strategy focused on immersive and interactive content that would not only showcase the Snapdragon-powered capabilities of the smartphone, but also encourage active engagement.
The campaign centered around a social-first video approach to transform the phone's hero features into experiences users could engage with directly on their feeds.
Implementation
We kicked off the campaign with gamification elements, transforming a smartphone's multitasking capabilities into interactive Instagram Stories. Users could engage with dynamic games that showcased the phone's Snapdragon-powered performance, turning social feeds into playful experiences that drove deeper interaction.
In parallel, we partnered with creators and photographers to push the limits of the phone's camera features. By highlighting powerful before-and-after photography transformations, these collaborations demonstrated the advanced low-light and colour processing capabilities of Snapdragon, making the benefits tangible and shareable within social circles.
To round out the experience, we introduced social hacks using 3D visual illusions and immersive content. Leveraging animated illusions, we created captivating posts that pulled users into the action, letting them feel the power of Snapdragon firsthand through their feeds—no special devices required.
Impact
The Feel the Power campaign was a breakthrough in driving engagement and shifting perceptions.
With standout results in views, social interactions, and brand awareness, we transformed Snapdragon's presence in the tech space.
The campaign not only captured attention but also turned potential upgraders into Snapdragon advocates.
The work has been recognised with industry awards:
European Agency Awards 2024
🥇 Best Social Media Campaign
Digital Impact Awards
🥇 Best Use of Digital in Technology, Media, and Telecommunications
🥈 Best Use of Online Video
BIMA Awards
🥈 Best in Consumer
By blending creativity with innovation, we proved that Snapdragon is more than just a processor—it's the heartbeat of next-gen mobile experiences.
This was one of the best campaigns we've ever seen. The content strategy blew us away, as did the creative. The execution on social was amazing, especially considering Snapdragon is a difficult product to promote.
European Agency Awards