Keep on scrollin'
29 Aug 2025

The Week in Social

Welcome to ‘The Week in Social’ our team sharing the top stories for you every week o the latest trends, updates and insights in the social-first world! Stories shared by the 1000heads team.

WEEKLY READING LIST 🤓

INSTAGRAM ADDS REELS RETENTION METRICS 

Instagram adds new reels metrics to help creators optimize performance.

Read Article

LONGER CAPTIONS NO LONGER BOOST REACH

Instagram chief Adam Mosseri recently said longer captions don’t affect post reach.

Read Article

META PARTNERS WITH MIDJOURNEY ON VISUAL GENERATION

Meta has announced a partnership with Midjourney, bringing its image and video generation expertise to enhance Meta’s AI tools and maximize their capabilities.

Read Article

YOUTUBE EXPANDS HYPE PROGRAM & ADDS NEW CREATOR TOOLS

YouTube is expanding its Hype program to support emerging creators, while also rolling out broader access to AI-generated video summaries and new templates in its YouTube Create app.

Read Article

INSTAGRAM LAUNCHES CAMPUS CONNECTION FEATURE FOR STUDENTS

Instagram launches a new feature to help college students connect, following TikTok’s similar rollout.

Read Article

INSTAGRAM ADDS VIRTUAL PETS ON IG AND META’S HORIZON VR

Instagram now allows you to adopt a new “best friend” for your Meta avatar.

Read Article