Vinted

Austria Market Launch

Insight

In Austria, fashion is more than just clothing; it is an expression of personality, attitude and values. Today, many people not only want to look good, but also want to do good. They want to conserve resources, make sustainable consumption decisions and show off their individual style. And in doing so, they want to connect with their idols and favourite influencers.

Vinted is already the platform of choice for millions of fashion lovers worldwide, combining all of these aspects and establishing itself as a true love brand. However, in Austria, this relationship had to grow first. The challenge: to create a vibrant marketplace from scratch.

Imagination

Spring 2024: A new beginning is in the air. Outside in nature, but also in our wardrobes. Data analysis via social listening confirms what we already suspected: seasonal spring cleaning is not only a tradition in the wardrobe, but also an emotional reset. Perfect for starting a movement that combines fashion, sustainability and self-realisation.

This insight gave rise to our creative platform: SPRING INTO STYLE. A call to all of Austria to make room for new things, pass on favourite items and bring joy to others. Not just a campaign, but the start of a community that lives fashion circularly.

Implementation

We carefully curated a group of authentic, locally rooted creators from different categories who embody Vinted's values and whose communities trust them. They inspired their followers to open their wardrobes, rediscover treasures and sell unworn items on Vinted..