myPOS
Get myPOS. Get Paid.
The Challenge
1000heads was tasked with developing a new brand proposition and campaign for the innovative fintech brand myPOS.
myPOS facilitates payments for thousands of vendors across Europe - from taxi drivers to hairdressers - the company's technology powers businesses and enables them to thrive.
myPOS wanted to increase awareness of its brand in a hyper-competitive category - making it relevant to potential new customers in the market for better solutions to receiving payments.
Our Solution
Introducing 'Get myPOS. Get Paid.'
The new proposition used the brand's core point of differentiation - myPOS enables businesses to receive payment faster and more reliably than any of its competitors - to show potential differences in customer experience by choosing myPOS.
Our research revealed a plethora of pain points experienced by vendors with their current payment technology. It also revealed a super simple insight - a reminder of the joy small businesses experience in that all-important moment of transaction.
Historically, this brand had focused on lower-funnel campaigns. This campaign was its first attempt at establishing salience and building consideration among a new audience of potential customers soon to enter the market.
Implementation
The campaign targeted the point-of-sale pain points experienced by retailers in the hospitality, beauty and food and drink categories.
We delivered our new 'Get myPOS. Get Paid.' line in two phases. The first being a series of animations dramatising the small vendor pain points and the resulting joy of running your business when you get paid. Introducing the brand and differentiating them in a competitive landscape.
In phase two, the campaign came to life across health & beauty, retail, and food & beverage vendors.
We captured the rhythm of daily trade through dynamic, multi-shot visuals and building immersive audio, bringing to life the 'flow-state' that defines small business success.
The narrative peaks with a disrupted payment moment, highlighting the frustration of unreliable tech. myPOS then steps in, restoring control and keeping the business flowing smoothly.
The three hero films were planned, shot and delivered in English, French and Italian. To maximise reach, we produced supporting narrative reels, carousels, and audio ads, extending the message across platforms and audiences.
Impact
The development and implementation of the 'Get myPOS, Get Paid' brand proposition and campaign delivered a significant lift in marketing performance.
It was the first time the company invested in brand communications - leveraging video to land a more impactful brand message, and ultimately build a broader distinctive position within the market, and among its future customers.
This investment in brand communications via fit for feed social delivered a lift across brand measures and a lift in performance metrics.
The success of the campaign also saw it localised for other European markets.
At myPOS, our mission is to stay deeply connected with our merchants, truly understanding their challenges and celebrating their successes. We wanted these values to shine through in our campaign, and 1000heads played a vital role in making that happen.
From the very beginning to the final stages, I was personally involved in the process and had the opportunity to witness their professionalism, flexibility, and dedication firsthand—especially under tight deadlines.
While this was a focused collaboration, we're incredibly proud of the campaign we've created together and excited to see it go live, elevating the myPOS brand and resonating with our audience.
myPOS CMO, Dimi Ilieva