The Week in Social
Welcome to ‘The Week in Social’ our team sharing the top stories for you every week on the latest trends, updates and insights in the social-first world! Stories shared by the 1000heads team.
WEEKLY READING LIST 🤓
TIKTOK INTRODUCES AI TOOL FOR BRANDS
TikTok’s new creative AI tool consists of three main features: Digital Avatars, AI Dubbing, and the Symphony Collective.
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INSTAGRAM TESTS CREATOR INSIGHTS
Instagram’s adding another way to help creators establish partnerships with brands, this time via a new “Creator Insights” display.
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X IS LOSING GROUND AS A NEWS SOURCE
Despite claims that X is becoming a more trustworthy source of news and information, social media users are relying on the platform less.
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META INTRODUCES AI OPTIONS FOR BRANDS
Meta is testing AI-based advertising options for Messenger, including a new AI Q&A feature to streamline responses for customer inquiries.
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TIKTOK IS COPYING INSTAGRAM WITH WHEE
TikTok is positioning Whee as an app for sharing photos with only your closest friends: “Capture and share real-life photos that only your friends can see”.
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YOUTUBE TESTS IMAGE-BASED SEARCH
Users in the new test will see a Google Lens icon to the right of the Search bar in the YouTube app which, when taped, will take you to the Google Lens camera to take a photo.
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