The Week in Social
Welcome to ‘The Week in Social’ our team sharing the top stories for you every week on the latest trends, updates and insights in the social-first world! Stories shared by the 1000heads team.
WEEKLY READING LIST 🤓
YOUTUBE INTRODUCES THUMBNAIL A/B TESTING
YouTube introduces a new thumbnail A/B testing process, allowing creators to compare up to three thumbnail variations to optimise content performance and attract more viewers.
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HATE SPEECH ACROSS TWITTER HAS INCREASED
One key concern that’s keeping advertisers away from Elon Musk’s Twitter 2.0 is that hate speech is on the rise, with Twitter saying they are now addressing these concerns.
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TELEGRAM IS ADDING STORIES NEXT MONTH
Telegram is adding stories in early July. This is in response to users asking for the feature for years, noting that more than half of all feature requests the app receives are Stories.
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YOUTUBE TESTS ADDING PLAYABLE GAMES
Playables is a new feature in development that could add interactive games to the video platform. Games could either be played via the YouTube app on iOS or Android, or on desktop.
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LINKEDIN MONETISATION OPPORTUNITIES
LinkedIn has been working to better serve creators, and assist them in building their presence as on-platform influencers and experts, through upgrades to its ‘Creator Mode’ tools.
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WHATSAPP ADDS NEW PROMOTIONAL OFFERS
Meta enhances WhatsApp for businesses with new ad tools, including paid promotions on Facebook and Instagram without requiring a Facebook account.
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TIKTOK IS REMOVING TIKTOK NOW FEATURE
TikTok is discontinuing TikTok Now, an in-app feature and standalone app that mimics BeReal, after less than one year of being available.
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TIKTOK UPDATES DATA USAGE REGULATIONS
TikTok’s announced an update to its policies around the data it uses to target users with ads, as it looks to move into line with EU privacy laws.
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