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28 Nov 2025

The Week in Social

Welcome to ‘The Week in Social’ our team sharing the top stories for you every week o the latest trends, updates and insights in the social-first world! Stories shared by the 1000heads team.

WEEKLY READING LIST 🤓

YOUTUBE TESTS CUSTOM FEED TO IMPROVE HOME RECOMMENDATIONS

The platform is experimenting with “Your Custom Feed,” designed to deliver videos that better match individual user interests.

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THREADS ADDS GROUP CHAT INVITE LINKS

Users can now share invite links to bring others into group chats, making it easier to start larger discussions in DMs.

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META ADDS MORE AI FEATURES TO AD CREATION FLOW

Advantage+ tools are becoming more integrated into Meta’s ad setup, providing stronger AI-driven targeting and recommendations.

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YOUTUBE EXPANDS ACCESS TO GENERATIVE AI FEATURES

More users can try experimental AI tools, alongside new updates for Community posts that support creative engagement.

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YOUTUBE EXTENDS PREPUBLISH CHECKS FOR VIOLATIONS

The platform’s expanded checks help creators catch more potential policy issues before publishing, reducing the risk of penalties.

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