The Week in Social
Welcome to ‘The Week in Social’ our team sharing the top stories for you every week o the latest trends, updates and insights in the social-first world! Stories shared by the 1000heads team.
WEEKLY READING LIST 🤓
META UPDATES TEEN SAFETY TOOLS ON INSTAGRAM
Meta rolls out new teen safety features, including IG live stream limits, enhanced DM protections, and expansion to Facebook and Messenger.
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TIKTOK EXPANDS CREATOR PROGRAM TO COUNTER INSTAGRAM
As Meta targets TikTok creators, TikTok counters with an invite-only “Specialized Rewards Program” offering extra monetization.
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INSTAGRAM TESTS LOCKABLE POSTS FOR BOOSTED ENGAGEMENT
Instagram’s trying out a new way to drive engagement with your followers, with lockable posts that can only be unlocked with a code.
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SNAPCHAT DEBUTS SPONSORED AI LENSES TO BOOST BRAND ENGAGEMENT
Snapchat’s looking to help more brands utilize its Lenses via AI-generated Sponsored Lenses, enabling brands to build interactive in-app experiences without developer investment.
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REDDIT ADDS PARTNER COLLABORATION TO ADS MANAGER
Reddit has added a new option to enable partner access within Reddit Business Manager, so that advertisers can approve access to a third-party to either collaborate on, or help them manage their Reddit ads.
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X TESTS ENHANCED DM FEATURES WITH ENCRYPTION AND FILE SHARING
X continues to work on its coming revamp of DMs in the app, with the platform looking to enhance its messaging service to be able to compete with dedicated messaging apps.
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