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01 Apr 2025

The Week in Social

Welcome to ‘The Week in Social’ our team sharing the top stories for you every week o the latest trends, updates and insights in the social-first world! Stories shared by the 1000heads team.

WEEKLY READING LIST 🤓

SENIORS ARE WATCHING TWICE AS MUCH YOUTUBE ON TVS

This is due to YouTube’s TV app investments and the rising popularity of video podcasts amongst older viewers.

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X INTEGRATES GROK AI CHATBOT WITH TELEGRAM

X aims to expand Grok’s reach through a Telegram partnership.

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INSTAGRAM REMOVES NOTES FROM FEED POSTS AND REELS

Instagram is removing the option to add text notes to feed posts and Reels as it hasn’t caught on.

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YOUTUBE TO UPDATE HOW SHORTS VIEWS ARE COUNTED

YouTube is updating Shorts view counts to track plays and replays, giving creators deeper performance insights.

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X ADDS ‘REACT WITH VIDEO’ TO BOOST ENGAGEMENT

X is rolling out a new “React with video” option for posts, which, as it sounds, enables you to post a video response to an X update.

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INSTAGRAM LAUNCHES SCHOOL PROGRAM TO PROTECT TEENS

Instagram has announced a new schools partnership program, which is designed to help teachers and educators report potential safety issues directly to Instagram.

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