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28 Feb 2025

The Week in Social

Welcome to ‘The Week in Social’ our team sharing the top stories for you every week on the latest trends, updates and insights in the social-first world! Stories shared by the 1000heads team.

WEEKLY READING LIST 🤓

LINKEDIN ROLLS OUT COMMENT IMPRESSION COUNTS

You can now see how many impressions your comments have received for insights on the impact within your LinkedIn community.

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INSTAGRAM MAY BE EXPLORING A SEPARATE REELS APP

Instagram is currently weighing a separate app for reels, according to a new report.

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X UPDATES AD PERFORMANCE WITH AI

X is introducing AI-powered ad tools, including “Prefill with Grok” for auto-generating promotions and an AI-driven campaign analysis feature for optimization.

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SNAPCHAT LAUNCHES BRAND SAFETY MEASURES

Snapchat has launched new ad placement control tiers, to provide advertisers with more reassurance and control in where their promotions are displayed in the app.

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YOUTUBE ADDS AI AUDIO REPLACEMENT OPTIONS

YouTube updated its “Replace Song” tool with AI-based track suggestions and launched a test of “Hype” to boost smaller creators.

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