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06 Dec 2024

The Week in Social

Welcome to ‘The Week in Social’ our team sharing the top stories for you every week on the latest trends, updates and insights in the social-first world! Stories shared by the 1000heads team.

WEEKLY READING LIST 🤓

YOUTUBE PREVIEWS AI ELEMENTS

YouTube is upgrading its “Inspiration” tab to help creators boost audience engagement.

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TIKTOK CLOSER TO TESTING ‘MINI APPS’

TikTok may introduce “Mini Programs,” similar to those already available in its Chinese counterpart, Douyin.

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IN-APP TIKTOK SALES TRIPLE ON BLACKFRIDAY 

TikTok’s in-stream shopping efforts are paying off, with TikTok Shop tripling sales on Black Friday this year.

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THREADS USERS CAN NOW FOLLOW FEDIVERSE SERVER USERS

Threads now lets users better connect with the fediverse, including platforms like Mastodon, Pixelfed, and PeerTube.

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80% OF SPONSORED INSTAGRAM POSTS HAD NO AD DISCLOSURE

A November 2024 analysis of 70k+ Instagram posts found 13,432 partnerships, 80% of which lacked proper labeling.

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TIKTOK MAKES IT EASIER TO PROMOTE DONATIONS 

TikTok’s updated “Donation” feature simplifies supporting causes for Giving Tuesday.

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