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16 Sep 2024

The Week in Social

Welcome to ‘The Week in Social’ our team sharing the top stories for you every week on the latest trends, updates and insights in the social-first world! Stories shared by the 1000heads team.

WEEKLY READING LIST 🤓

INSTAGRAM UPDATES DMS WITH STICKERS 

Instagram is trying to make DMs more engaging. While some features might not sound new, it’s all about removing friction for users that might prevent them from sending a message.

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SNAPCHAT USERS IN NEW ZEALAND INCREASE

Snapchat has announced that it now serves 1.5 million users in New Zealand every month, which, in a country of only 5 million people, is a significant achievement.

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WHATSAPP NEW MESSAGES UPDATE 

WhatsApp and Messenger will eventually allow calls from third-party services, too — but only in the EU.

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X DM FUNCTIONALITY UPDATE GOES LIVE 

X is working to “de-couple” DMs from other features, allowing users to use it as their main messaging platform.

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YOUTUBE ROLLS OUT ‘ADD YOURS’ STICKERS

After testing it out with selected users over the past couple of months, YouTube is now rolling out its “Add Yours” sticker for Shorts to all users.

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QUESTIONS = MORE REACH ON THREADS

The Threads algorithm is geared towards incentivising discussion, and likes and re-posts still drive significant reach benefits.

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