The Week in Social
Welcome to ‘The Week in Social’ our team sharing the top stories for you every week on the latest trends, updates and insights in the social-first world! Stories shared by the 1000heads team.
WEEKLY READING LIST 🤓
INSTAGRAM TESTS SHARING FRIEND MAPS
Instagram has launched a live test of its new “Friend Map” feature, which can display the location of your friends on a dedicated display in the app.
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ADVANCED ANALYTICS FOR X PREMIUM USERS
X offers their Premium Users a range of new analytics elements, including info on their audience’s age, gender, and country of origin, among others.
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TWITCH ADDS NEW VIDEO STORIES
Streamers can now film 60-second videos in the Twitch mobile app or upload a video from their camera roll.
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YOUTUBE TESTS LONG VIDEOS IN SHORTS FEED
YouTube is leveraging Shorts’ popularity by promoting longer videos within the Shorts feed.
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TIKTOK ADDS GROUP CHATS AND STICKERS IN DMS
With DMs becoming a bigger engagement element, TikTok is tapping into the same behavioural trend, by updating its own direct messaging features.
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INSTAGRAM UPDATES METRICS TO FOCUS ON VIEWS
Instagram is making ‘Views’ the primary metric across all formats including reels, live, photos, carousels, and stories.
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