The Week in Social
Welcome to ‘The Week in Social’ our team sharing the top stories for you every week on the latest trends, updates and insights in the social-first world! Stories shared by the 1000heads team.
WEEKLY READING LIST 🤓
META EXPANDS ITS PAID VERIFICATION PROGRAM
After originally announcing its Meta Verified program for creators in February, Meta is now set to expand the program even further.
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THREADS STRUGGLES TO RETAIN USERS
Instagram’s Threads is forecast to have 23.7 million monthly active users in the US by the end of this year as opposed to X’s 56.1 million.
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REDDIT LAUNCHES A NEW GOLD PROGRAM
Reddit is introducing a new system to replace Reddit Gold, making it easier for users to purchase and send rewards in-stream.
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THE QUEST FOR WESTERN WECHAT
Various other social apps continue to show that the path to creating a “Western WeChat” won’t be easy, and in fact, could be impossible.
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FACEBOOK USERS CAN CREATE MANY PROFILES
After experimenting with the option for more than a year, Meta has now launched its new multi-profile option.
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SNAPCHAT MONETISES ‘MY AI’ FEATURE
Snapchat is partnering with Microsoft to monetise its “My AI” chatbot by inserting sponsored links.
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