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14 Jul 2023

The Week in Social

Welcome to ‘The Week in Social’ our team sharing the top stories for you every week on the latest trends, updates and insights in the social-first world! Stories shared by the 1000heads team.

WEEKLY READING LIST 🤓

THREADS BRANDED CONTENT TOOLS 

Instagram is planning to bring its branded content tools to Threads, giving marketers a way to get involved with paid promotion on the app, while advertising is still off-limits.

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THREADS REACHES 100 MILLION MEMBERS!

Threads launched a day earlier than expected, gaining 30 million sign-ups within 24 hours of release. It then rose to 50 million just hours later, and 70 million within less than two days.

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DOWNLOAD TIKTOK’S WITHOUT A WATERMARK

TikTok is rolling out a new option that’ll enable you to download TikTok video clips without a watermark, so you can use them for alternate purposes.

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NEW META AVATAR VIDEO CALL UPDATES

Meta is rolling out the ability to show up on video calls in Messenger and Instagram as your virtual Meta avatar, or any virtual avatar, including animals.

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YOUTUBE ADDS VIDEO TITLE SUGGESTIONS

YouTube’s rolling out a new, AI-powered tool that will suggest video titles for you, based on video transcript and video descriptions.

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TWITTER TESTS VOICE AND VIDEO CALLS IN DMS

Twitter’s working on new voice and video elements within its DM UI, which will provide more utility in the app, and make it easier to connect with friends.

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