The Week in Social
Welcome to ‘The Week in Social’ our team sharing the top stories for you every week on the latest trends, updates and insights in the social-first world! Stories shared by the 1000heads team.
WEEKLY READING LIST 🤓
CONSUMER DEMAND FOR BLUESKY INCREASES
Consumer demand for the Jack Dorsey-backed Twitter alternative Bluesky increases, with over 375,000 worldwide installs on iOS in April.
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META ADDS NEW REELS FEEDBACK OPTION
Meta’s adding new, simplified feedback control options on Reels clips, so that you can register what you want to see more or less of in your feed.
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INSTAGRAM’S UGC SOURCING PROCESS
Instagram is testing a new process that prompts brands to add suggested UGC to their shop and promote in-stream.
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BEREAL’S NEW FEED OF FAMOUS PEOPLE
BeReal’s new ‘RealPeople’ timeline will feature photos snapped by artists, athletes, and activists – a famous-people only feed.
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INSTAGRAM IN-APP AI STICKER CREATION
Instagram is closing in on the launch of its first generative AI tools, with a new sticker creation process that will enable users to create visuals in the app based on text prompts.
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TWITTER TESTS VISUAL DISPLAY FORMATS
Twitter’s looking to give its visual elements more focus, including, potentially, a new, dedicated video tab on user profiles, as it continues to re-shape its user experience under Musk.
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REDDIT’S COMMUNITY CHAT CHANNELS
Reddit is testing new community chat channels, which will host real-time topical social chats to further boost user engagement.
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TIKTOK IS ADDING PREMIUM ‘PULSE ADS’
TikTok’s new premium ad ‘Pulse Premiere’ allows advertisers to run ads alongside the top 4% of highest-performing content (by engagement).
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