Digital Evolution at SXSW 2015: Trends and implications for brands and consumers

SXSW is always about many things. Yet this year, it felt more like many things trying to coexist with one another in an orderly way, which is to say that rather than disruptive technologies, we saw instead a clear display of digital evolution. Not an explosion of new tools per se, but rather how these new tools are trying to fit the world of today and tomorrow, going beyond wild imagination to concrete utility.

That is the main lesson we drew from SXSW 2015, which carries some important implications for brands and consumers. Which ones, you ask? Time to explore our latest SlideShare deck…

Digital Evolution at SXSW 2015: Trends and Implications for Brands and Consumers