Insight is the foundation for everything we do. By having a vivid picture of a brand’s social communication landscape we can make certain our clients are behaving and talking in ways that are relevant to their audiences.
Our proprietary social analytics suite, WOMTrak™ combines smart technology with human expertise to help brands understand online and offline social interactions, opinions and behaviours impacting on reputation and revenue.
The VOICEBox™ module within WOMTrak™ allows us to track in real time the key voices who are shaping discussions, measuring the impact of advocacy and influence.
This proprietary profiling and advocate management tool provides information about the social behaviour and conversation of brands’ advocates and influencers. VOICEBox™ also connects the conversational with the transactional by adding social insight to CRM systems.
We help brands build and deliver their marketing and commercial vision. Working closely with clients we develop long-term but agile thinking that keeps them at the forefront of their sectors. We don’t believe in ‘one-size fits all’ strategic approaches and will deliver the best mix of disciplines and techniques required to achieve their ambitions and objectives. Above all it is essential that work is impactful and measurable with demonstrable ROI.
Our creative ideas have no boundaries. They are fuelled by a combination of the best social media, consumer activation, digital, video, mobile, experiential, outdoor and bought media.
We give ideas energy. Ideas that encourage participation and sharing so that our reach is hugely greater than the immediate audience.
Our activations drive awareness, recommendation, consideration and conversion for some of the world’s top brands including Mars, Nokia, P&G and Skype, winning numerous accolades and awards along the way.
If you are looking to grow an existing community or build relationships with new communities, we can help online and offline. Our dedicated in-house community and social channel management team have experience working with different audiences from fashion and beauty, to technology, travel, sport and fitness.
Managing negative Word of Mouth is an integral part of our community management approach. Our team are able to support customer care channels and can assist with detractor management and crisis management.
Building a community doesn’t just happen through Facebook, Twitter, YouTube, blogs and other social media platforms. We have many years experience connecting digital with physical, organising and running offline social engagement including ARGs, events, meetups and experiential activities to strengthen bonds between advocates and deepen relationships.
We help global brands, academic institutions and charities build internal knowledge, and develop social communication strategies through WOMAcademy. It is a workshop programme designed for companies who want to understand the theory, tools and application of Word of Mouth for measurable business success. Our alumni include Cancer Research, Mars, BT and Heineken.
Different Size Feet
Family WOM strategy and engagement is the focus of Different Size Feet, a specialist consultancy division of 1000heads. Its clients include traditional ‘family’ brands within FMCG and leisure but also other brands seeking to engage with mums, dads and children.
Our Ethics – transparency, truth and trust
We first published our set of ethics and guidelines for WOM marketing in 2005. We were the first agency to make that commitment. They underpin everything we do…