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Archive for the ‘The week in social’ Category

The week in social: Facebook dialer, WhatsApp voice calling, and Twitter Highlights

Monday, April 27th, 2015

Facebook news feed changes prioritize content from friends

Earlier this week, Facebook announced a change to its news feed algorithm which means that brand and business Pages will have their content appear less in individual news feeds. Previously, organic Page reach was reduced to around 1-2%, so this shift presents a further challenge to businesses. Based on user feedback and engagement statistics, Facebook has decided that users wish to see more content straight from friends, rather than from pages, a driving force in these changes. The three core changes for the update include promoting friends’ content, showing less “irrelevant” content, and creating greater variety in content shown.

More information on Business News Daily.

 

Brands post more on Facebook to deal with poor Page reach

Based on research completed by the Adobe Digital Index, brands are posting more and more in the beginning of 2015, largely due to a decrease in the reach of their pages. Posts from brands increased approximately 31% in the first three months of 2015, compared with the same period one year ago, and in the same time frame comparison, impressions were down 35%. Paid impressions rose 8%, potentially due to the fact that brands are putting more investment behind Facebook ads, as the network becomes more of a “pay to play” scenario for businesses.

 

Read more on Social Times.

 

Facebook organic Page reach was 2.6% in March

From an analysis of 5,000 brand Pages completed by Locowise, a social research and analytics company, Brand page reach on Facebook has been measured at 2.6% of total audiences, and a lower 2.26% for Pages that have more than 1 million likes. The research shows that the small the overall audience is, the larger percentage of reach the Page has, but this would also mean a lower total, or nominal reach. Out of the average of 2.6% of users reached, a subset of 11.38% of those users engaged with the content shown to them. The type of content that performed best in terms of generating likes were Links, followed by status updates, photos, then videos. Out of all the Pages analyzed in the study, only 7.38% used Facebook ads to boost their content.

 

Read more on Locowise.

 

Facebook remains dominant social network for SMBs

Based on a survey 1,000 Facebook users completed by Gannett, 73% of felt that the network was the most important in terms of finding local businesses, ahead of Twitter with 3% and LinkedIn with 2%. Other interesting statistics from the same study cite that 51% of respondents used discounts to push them to visit a particular brand’s website, and 54% said discounted offers would cause them to book an appointment (with a service-based business). One point related to customer service on social media from the study points out that 58% of users expect a response within 1 business day, whereas with Twitter, only 42% of users have this expectation.

More information on Social Times.

 

Facebook introduces dialer application Hello for Android

Facebook has stepped into the Dialer arena, releasing a new app for Android devices earlier this week, with the aim of replacing the core dialing and calling function provided by mobile devices. The new application, centered around Facebook technology, lets users make free calls over Wi-Fi, and uses Facebook to identify callers. The app also employs a powerful search function to help make it easier for users to find numbers to local businesses. The free Wi-Fi calls using VoIP have previously been a featured available on the stand-alone Facebook Messenger app, but will likely see more use in a separate application dedicated to calling. The release of the new app is the next step in Facebook’s strategy of creating an application eco-system on mobile devices.

 

Read more on The Verge.

 

Whats App adds voice calling to iOS app

After recently announcing a new milestone of reaching 800 million monthly active users, Whats App announced that it would be rolling out free voice calling to all iOS users over the next few weeks. The feature allows users to call any contact, but locally and abroad, over data connection with no extra cost. The voice calling feature initially rolled out to users in February on Android as an invitation only, but rolled out for all Android users at the end of March.

More information on PC Mag.

 

Facebook testing new notifications tab

Multiple news outlets have recently noticed that Facebook is testing a new notifications tab, potentially meant to function as a miniature news feed, pulling information from across the entire site. The tab will be rolled out to US users first, with the rest of the world rolling out afterwards, but timing has not yet been confirmed. The feed will be comprised of eight different sections, birthdays, life events, events, nearby places, trending topics, news shared locally, today in the past, and nearby friends. It is possible for users to customize this feed, but it remains to be seen if that feature will remain once it rolls out worldwide.

More information on Mashable.

 

Instagram has the most engagements per post of major social networks

In study completed by social media analytics company Quintly, it was found that average engagement on Instagram is 10 times higher than on Facebook. The average Facebook user posts 1.5 times per day, and while the amount of posts per user on Instagram is less, at about 1, the interaction rate on the latter is 4.8, while on the former it is only 0.72. Interaction per post on Twitter is even less, at an average of 0.25. In addition, in the first quarter of 2015, the interaction rate actually increase by 1%, showing a trend of increased engagement on the network as a whole.

 

Read more on Quintly.

 

Twitter rolls out new Highlights feature

A new feature for Android users on Twitter, Highlights rolled out earlier this week. The feature acts similar to the “While you were away” function on the app, except that the new feature sends users notifications on their devices to tell them about specific content they may be interested in on Twitter. The feature is available for English-speaking users for now, and users have to turn it on. When a user clicks one of the notifications, they will be taken into the Twitter app itself, and cards will be shown based on tweets from users followed, and trending topics, among other factors.

More information on Mashable.

 

Facebook reaches 1.44 billion monthly users mark

Facebook announced its Q1 earnings in a report earlier this week, and the findings showed incredible numbers for the biggest social network, highlighting that there are now 1.44 billion monthly average users on average. The number shows an increase of 13 percent year over year. The report goes on to cite that 1.25 billion of these were mobile users, an increase of 24% from the same period last year. Daily usage for Facebook has also increased, with 936 million daily users, which is a 17% increase from last year.

 

Read more on VentureBeat.

The week in social: Pinpoint, Elevate, and Instagram on Tinder

Monday, April 20th, 2015

Facebook chat helps you remember your friends’ birthdays

It’s a well known fact that friends use Facebook to help remember each other’s birthdays. Now, Facebook is making that hint a little more obvious with the introduction of a new icon. When users have Facebook chat open, a cake icon will appear next to users whose birthday it is. Although a small feature, it goes a long way to making Facebook the main network where users will wish each other happy birthday. Other ways that Facebook has prioritized user birthdays have included putting birthdays at the top of the mobile news feed, and adding upcoming birthdays to the right-hand corner of the main desktop news feed.

 

Read more on Social Times.

 

Instagram updates usage guidelines for inappropriate content

Based on feedback from users abou lewd content, the photo sharing app Instagram has updated its terms of use, or “Community Guidelines” with stricter, and more specific wording around nudity and harassment. Rules now state that users cannot encourage any sort of violence or attacks or people based on race, sexual orientation, religion, disability, or a number of other characteristics. In terms of nudity, photographs featuring intercourse, genitals and more will be removed, however certain types of nudity will be allowed including breastfeeding and mastectomy scarring, as an answer to what the Instgram community finds tasteful or tolerable in photo feeds.

More information on Engadget.

 

Foursquare launches Pinpoint advertising

Earlier this week, Foursquare unveiled a new advertising serviced called Pinpoint, that allows advertisers to target users based on locations they have previously visited. The interesting part of this announcement is that the ads will be available across a wider system of approved applications, not just Foursquare itself. Launch partners for this new system of advertising include Samsung, FedEx, and AT&T. Advertisers will be able to use psychographic audience segments and also deep custom audiences to help strengthen the relevancy of their targets.

 

Read more on VentureBeat.

 

Tinder officially integrates with Instagram for photo feeds

Tinder released an update earlier this week that integrates with Instagram, letting users scroll through the Instagram feeds of users they are potentially interested in matching. Because many users link to, or provide their Instagram account names as part of their Twitter profiles, this integration was a natural fit. Users who click through to see an Instagram profile can see the most recent 34 pictures. The update also includes common connections, and lets users see an expanded list of Facebook interests, where before only common interests were displayed.

 

Read more on TechCrunch.

 

LinkedIn launches Elevate platform to promote brand content

LinkedIn has created a new platform that helps companies promote content through their employees, pushing it out specifically via LinkedIn and Twitter. The tool is available on the desktop, and mobile operating systems iOS and Android. The main functionality of the platform is that specific pieces of content can be shared from a company to employees to share with their individuals networks, based on the premise that content is more well received when it comes from an individual than an entity such as a brand. The app provides analytics to see how shared content is performing and uses insights to suggest the best times to share and post.

More information on The Next Web.

 

Meerkat seeking beta testers for Android application

Until now, the boom of live streaming mobile apps have been focused on iOS, but that is potentially set to change, specifically with Meerkat. The application is now having an open call for Meerkat Android beta testers, and while there is no additional information surrounding the release, this is an indication that an Android app will be appearing in the near future. Meerkat’s future in general is uncertain since Twitter stopped supporting it recently and offered its own alternate, Periscope.

 

Read more on Social Times.

 

Facebook testing sidebar status

Facebook is testing a new method of showing the status of friends to users through chat. Whenever a user opens up a sidebar on the mobile application in test markets Taiwan and Australia, they are shown the latest status that the user posted to their account under them name and their online status, the colored circle that says if they are active, away, etc. The open status will remain under the name for 12 hours, or until a new status is posted, whichever comes first. Users who have this feature active can also pin specific friends to the top if they want to have easier access to their statuses. This is similar to how with instant messaging services users would post “away messages”, with a specific example being AOL Instant Messenger.

 

Read more on Mashable.

 

Sprinklr expands into Japan

Social posting, monitoring, and reporting tool, Sprinklr, has expanded further into the Asian market by announcing a joint venture to create Sprinklr Japan KK, which will be located and headquartered in Tokyo. The moves comes as the company seeks to offer a solution for Japanese enterprises similar to what it offers other companies around the world, and the joint venture is an effort between Sprinklr, PIPED BITS Co., Ltd., Recruit Strategic Partners Co., Ltd., and Suneight Investment Co., Ltd. Sprinklr recently announced an additional round of funding it has received of $46 million, to bring it to a total valuation of approximately $1 billion USD.

More information on Business Wire.

 

Twitter debuts Star Wars emoji

As a follow up to all of the buzz surrounding the brand new Star Wars movie and its recently released trailers, Twitter is now offering users the ability to display emoji of popular characters from the series by entering hashtag commands. The first set of emoji debuted earlier this week, including C-3PO, the Stormtrooper, and the new droid BB8. Although it remains to be seen if there will be others, due to the overwhelming amount of social conversation generated by the recent trailer, it is likely that other popular characters will soon be featured. In order to use the emoji, a user just has to enter a hashtag and the character name into a tweet.

 

Read more on Twitter Blog.

 

Twitter debuts brand new homepage

In an effort to attract new users, and non-logged in users, Twitter debuted a brand new homepage format this past Wednesday. The new homepage look has been in testing since February, but it was officially rolled out to all users, as announced by a blog post from the company. The homepage shows snippets of popular real time content, and also allows users to search for any subject. The purpose of the layout is to portray Twitter has a useful, real-time information service. The update has been rolled out for English-language desktop users first, and will expand over time.

 

Read more on Mashable.

The week in social: YouTube Subscriptions, Tinder Ads, and Lobster

Sunday, April 12th, 2015

YouTube testing subscriptions

Imagine a YouTube with no ads. Imagine there were no more poorly targeted pre-rolls, no mid-scene pop-ups blocking the picture, and never again would you feel the anguish unique to waiting for the “Skip” button to appear. YouTube may debut a subscription program that allows you to leave all of these things behind.
 

 
Read more on Mashable.
 

Tinder tries Ads: you know, just to see what it’s like

Last week, Tinder unveiled its first venture into the ad space by serving a video for Budweiser’s #upforwhatever campaign. The video/ad is fed into the regular content as a user is swiping through, and there are more advanced interaction options built into the advertisement page. Of course, Tinder will be reporting back to the brand on numbers for left/right-swipes.
 
Read more on TechCrunch.
 

Snapchat provides ephemeral geofenced filters at Coachella

Coachella Festival-goers using Snapchat were treated to a set of custom filters paired with specific time periods. Users could share messages that showed not just that they were at the well attended music extravaganza, but that they saw specific artists while they were playing. It’s an interesting study in enabling users to create and share exclusive content that has a meaningful connection to their passion points.
 

 
Read more at TechCrunch.
 

Brands on Periscope

New streaming platforms were all the rage in March, and it’s not surprising that innovative brands arrived soon after. GE, Mountain Dew and Spotify were quick to take their audiences behind the scenes with Periscope, offering their audience raw, unique access to the likes of Neil DeGrasse Tyson, Bill Nye, and Irish indie band The Villagers.
 
Read more on AdWeek.
 

Facebook releases Messenger stand-alone site

Facebook launched a new site that will play host exclusively to it’s Messenger features. While you can still use the regular Facebook page for messaging, the new site promises to provide communications with a minimalist design, and without the distractions of the regular Facebook feed.
 

 
Read more on Mashable.
 

Facebook focus on SMBs

Small to Mid-sized businesses have a new set of publishing tools available, courtesy of Facebook’s Creative Shop. New brands coming to the platform will have access to pre-packaged campaign ideas, creative tips for producing written/photo/video assets for a business page. and a gallery of case studies to stoke out inspiration for using Facebook to promote business.
 
Read more on AdWeek.
 

Imgur adds embed code

The colossal public image host has added new options that enables you to copy a line of HTML for use in embedding on outside sites. By adding this simple feature, Imgur gains ground on the ability to quickly and easily serve images with proper attribution, as well as track more info about image usage, shares and views.
 
Read more on TechCrunch.
 

Retweets get more character(s)

If retweeting content without comment has never been your cup of tea, Twitter has a launched the solution for you. Using the Retweet button on Twitter.com now allows 116 characters to be attached to the original content without the need for any additional editing. That said, brevity likely remains the soul of wit.
 

 
Read more on Twitter
 

Search updates on Twitter

Some users will begin seeing a revamped version of Twitter’s search page. The added features will enable sorting search results by the popularity of the content, or by the chronology of the resulting posts, and a new “People” option will allow combined searches for keywords with specific user accounts. Twitter has not confirmed if these new features will be released to a broader audience in the future.
 
Read more on Mashable.
 

Influencer Marketing

The Shelf released a new infographic this week highlighting the importance of influencer marketing. Blogs are the third-most consulted resource (behind Retail and Brand sites) listed in the customer decision-making journey. Further, sharing content through influencers showed a 3-10 times higher conversion rate than sharing over brand channels.
 

 
Read more on AdWeek.
 

Lobster – the Google of UGC

Lobster aims to stand at the crossroad of user generated content, multi-platform search, and digital rights management. The service will provide brands and publishers a single place to search platforms like Instagram and Flickr, with plans to loop Twittern, Vine, Facebook and Vimeo in the future. Once the content has been selected, Lobster will take on the task of contacting the content owner to secure the proper permission and compensation.

 
Read more on TechCrunch.
 

The week in social: Twitter launches Curator, Instagram ads, and Facebook raises its video game

Sunday, April 5th, 2015

Twitter introduces Curator

Curator leads the news in Twitter updates this week. Publishers, broadcasters and other media organizations can take advantage of the new product to mine relevant content for their own readers and viewers. Complex searches can be constructed to find posts by keywords, authors, location, follower count, retweets and more. Curator provides a platform-native set of tools that span Twitter and Vine, and are focused on surfacing content in real time, rather than “after the fact”. The development will have a deep impact on live monitoring and engagement during broadcasts and events.
 

 
Read more on TechCrunch
 

Facebook Scrapbook

In a few years, Facebook will become a teenager. So too will the countless children that have been featured in photos by their parents over the years. Facebook will now allow official presences of children under 13 years of age, but those presences will rest safely in the confines of a Scrapbook maintained by the parent. The new tagging will allow proud parents to share pictures of their children in a consolidated space among their networks. Facebook reports they are looking into a means to allow teens to control that tagging once they’ve come of age and take on the profile for themselves.

Read more on TechCrunch.
 

Snapchat ousting third-party devs

Ephemeral messaging was SnapChat’s value proposition from the day it launched. On the second day, outside developers began working on ways to defeat Snapchat’s native impermanence. VP of Engineering Tim Sehn reports that every security issue the company has experienced has related to API abuse. Snapchat has maintained that the use of third-party apps is a violation of the terms of service. In a recent series of releases and interviews, the mobile-messaging giant states they’re doing everything from blocking third party apps, to locking accounts for repeat offenders.


 
Read more on Mashable
 

Facebook: Preferred Page Audience

Along side the ever dwindling reach of organic posts, Facebook is rolling out options to let page admins designate their preferred audiences. With precious few impressions coming from organic content, the feature will allow brand pages to target their primary market among the mass of followers they’ve already curated. These early signs allow designation by location, interest and age. We expect to see further refinement in the coming months.
 
Read more on AdWeek.
 

Facebook Riff | Exquisite Corpse

An early 1900′s parlour game gets a mobile reboot with Facebook Riff. The app provides an easy point of entry: create a 20 second video using your mobile device (no importing possible – yet), send the video to your friends with a prompt to add their video to the chain, and send on to the next friend. Each new user in the chain can view/share the video collage as it grows and spreads. Facebook has no public plans to monetize Riff yet, but will most certainly incorporate video ads if it gains traction within the user population.
 

 
Read more on TechCrunch.
 

Ventoura connects travelers and locals

The latest entry into travel networking apps, Ventoura has a unique approach, offering 2 distinct profiles. “Travelers” can connect with other travelers for advice based on common destinations or impromptu meetups. “Locals” can sign on to the app to provide small services and expert advice to Travelers in the area. Ventoura will offer payment options via the app, which will open up quite a few possibilities for travelers seeking more specialized experiences.
 

 
Read more on TechCrunch.
 

Facebook raising its video game

Facebook continues to grow competitive offerings with the likes of YouTube and Vimeo by up’ing its native video capabilities. The F8 developers conference revealed that the user path for uploading videos will be redesigned in the coming months to include factors like expiration dates and audience restrictions. Along with that announcement, Facebook released a new set of Embed tools that allow public videos to be shared on outside sites. Videos can be controlled, liked and shared from the remote viewer, though the prevalence of use will remain to be seen.
 
Read more on Facebook.
 

Instagram report: 6 months of ads in the UK

Instagram has posted on the results on their first 6 months of ad unit testing in the UK. The visual storytelling platform has been very carefully testing paid placement in user feeds since witnessing a large community backlash last year. John Lewis, Channel 4 and Cadbury were among the brands that have reported significant lifts in ad recall and purchase intent since participating in these early stages of Instagram’s advertising platform.
 

 
Read more on Instagram.
 

Smartphones & Social Media

A recent Pew study found that 91% of respondents between 18-29 use their smartphones to access social networks. 75% of those respondents indicated having used social networks over mobile within the previous hour during the survey. 64% of U.S. adults are now smartphone owners, having grown 35% over the last 4 years.
 

 
Read more on AdWeek.
 

Twitter Ads on Profile Pages

You’ve seen your fair share of promoted tweets in your regular Twitter feed. Starting this week, you’ll begin seeing them in a new spot – profile pages. Twitter has begun putting paid ads in the native profile page under the heading “Suggested by Twitter”. The move prompts a discussion about what happens when brands can buy placement on the profile pages of specific users, though verified accounts are not yet subject to these new ads.
 
Read more on Recode.
 

The week in social: Periscope vs. Meerkat, Instagram Layout, F8 developer conference

Monday, March 30th, 2015

The battle between Meerkat and Periscope

Late February Meerkat was announced catching the attention of the media. However, just this week Twitter launched Periscope, its own living stream app. Periscope, with Twitter’s backing is able to show users which of their Twitter followers are also using the live-streaming app. Also, unlike Meerkat, Periscope allows users to save their videos so users can watch them late. Even though this is an incentive to use Periscope, it takes away from the “catch-it-if-you-can” appeal of Meerkat. The battle is on, and now it’s time to figure out which one you like the most!

 

Read more on TIME.

 

Report: Facebook page likes are down

Recently, Facebook removed page likes from users who had not logged into their count for at least six month. This number lowered page likes by an average of 3 – 4%. Social analytics provider, Quintly, created a report around this move and found that even though page likes had been lowered, analytics figures on Facebook became more accurate because deactivated users were no longer counted in engagement.

Read more on Social Times.

 

Facebook LiveRail update

During the F8 developer conference, Facebook announced that it will now support non-video mobile ads on LiveRail. Facebook acquired LiveRail last year, and with this announcement it allows advertisers to manage a variety of ad types. According to Elizabeth Closmore from Sprinklr, this change also gives advertisers more freedom to take their Facebook content and campaigns beyond the social platform.

 

Read more on TechCrunch.

 

Improved Facebook news feed

At the F8 Developer Conference, Facebook explained how it decides what shows up on a user’s news feed. This algorithm has evolved over years by asking users what they prefer to see on their news feed. Facebook said it created three major buckets for data: relationship with friends, content, and activity on the post. Advice from Facebook to marketers is to not push posts that your users will find annoying, because those posts are most likely to be pushed to the bottom of the news feed.

Read more on Forbes.

 

Facebook’s “On this Day”

Facebook launched “On this Day” an app almost identical to Timehop. Unlike Timehop which aggregates data from Twitter, Facebook, Instagram, Foursquare, Flickr, Dropbox, iPhoto or your camera roll, Facebook’s On This Day, only allows users to see what they posted a year ago on Facebook. Even though Facebook has not commented on the similarities between On This Day and Timehop, the similarities are oddly recognizable.

 

Read more on TechCrunch.

 

How social media profiles affect job recruitment

Jobvite, a recruiting software company, created an infographic highlighting insight onto what recruiters look for in potential hires’ social channels. Top social sites searched include LinkedIn (92%), Facebook (66%) and Twitter (52%). Recruiters were most interested in professional tenure, evidence of professional experience, specific skills, and industry related posts. They also considered illegal drug use, sexual posts, and poor spelling and grammar as negatives.

 

Read more on Social Times.

 

Twitter teams up with Foursquare

Through a partnership with Foursquare, Twitter is now able to place location based tweets. Twitter users will now be able to tap the location button and find a list of nearby places. This update can do a lot for Twitter advertising, by potentially allowing marketers to create location-relevant tweets.

Read more on TechCrunch.

 

Twitter helps bullied Teens

The story of #OdinBirthday begins with a mother posting a message on her Facebook support group’s page asking them to send messages to her son Odin, whose difficulties with Asperger’s led to none of his classmates RSVPing to his birthday. After the Toronto Raptors wished Odin happy birthday on Twitter, everything went viral. Odin received approximately 11,000+ tweets and 5,000+ texts on his birthday!

Read more on TIME.

 

Instagram brings hashtag pages to its platform

Unlike before, Instagram will now allow users to click on hashtags and be sent to a page that shows photos and videos from users who used the same hashtag. However, if a user has set their account to private, only approved followers will be able to see shared photos on hashtag pages. This update is available on both the web and app versions.

Read more on Instagram.

 

Instagram’s new standalone app: Layout

Instagram has rolled out Layout, a standalone app that creates a collage on Instagram. Users can pick up to nine images from their camera roll, and the app organizes the photos into three sections: “recent snaps, photos with people’s faces in them, and an area for all your shots.” Layout also has a “Photo Booth” feature that allows the smartphone’s front-facing camera to quickly take four snaps instantaneously.

 

Read more on Mashable.

 

Livestreaming app to watch people sleep

YouNow is a livestreaming app similar to Periscope and Meerkat, except this app has caught the attention of teens and tweens in a major way. The app has a popular hashtag called #SleepingSquad, which shows users sleeping throughout the night. Besides having teens broadcast themselves sleeping, popular YouTube stars have taken to this app where their main followers can comment and interact with their videos.

Read more on Buzzfeed.

 

Facebook expands tools for marketers

With two million active advertisers on Facebook, the social media company announced three new tools for advertisers. Blueprint is for large brands and includes online certification for purchasing, managing, and targeting ads. Learn How, which is offered in 14 different languages, is a set of courses for advertisers new to Facebook. The third, Ad Copy Cheatsheet, provides tips for writing ad copy.

Read more on The Hub.

The week in social: Facebook payments, mobile deep linking, and Conceirge

Monday, March 23rd, 2015

Facebook Messenger debuts friend to friend payments

As speculated, Facebook recently announced that its Messenger app will allow users to conduct friend-to-friend payment. The app now features a “$” sign on the keyboard, to take users to the payments interface. Users will then be promoted to enter a debit card and send money to a friend. Facebook has a team of anti-fraud specialists to monitor for suspicious payments. The social networking site announced that the new feature will be rolled out for Android, iOs, and the Web in the United States in coming months.

FBpayments

 

Read more on The Next Web.

 

Facebook introduces new targeting to help marketers reach people abroad

Facebook has introduced expat targeting worldwide in all its ads interfaces and API. The new targeting option will allow advertisers to target those living with a specific country and expats originating from a specific country. The example given by Facebook is that expat targeting allows businesses to target expats living in Brazil and people born in Brazil but living abroad. The social networking site found success with Etihad Airways who used expat targeting and received a 50x return on investment.

expats

 

Read more on Facebook Business.

 

Sosh brings Concierge to New York

This past week, Sosh launched the app Concierge, an app similar to Uber but for dining in New York City. After San Francisco, New York City is the company’s second market. Concierge essentially creates a tasting menu inventory for the Sosh community, and allows users to reserve a table, pay for the prix fixe meal, and request an Uber for the end of the night all through the app. Concierge had a high success rate in San Francisco with zero cancellations and filled every reservation that Sosh partners put on the platform. The company is now focusing on data entry, so it can shorten the process of setting up Sosh in new locations.

concierge

 

Read more on TechCrunch.

 

Views behind the Internet in developing nations

The Pew Research Center recently released a study about internet usage in developing countries. The center surveyed more than 36,000 people in 32 emerging countries. Its study revealed that although 64% of people believe in the Internet’s positive influence on educating its citizens, 42% are wary of the negative affect on morality. The study also highlighted social networking usage in these countries. The Philippines had the most adults on social networking sites such as, Facebook and Twitter with 93% of its citizens, while China had the least social networking usage with 58%.

developing nations

 

Read more on Pew Research Center.

 

Kenshoo releases study of Android vs. iOS users

Facebook marketing partner, Kenshoo recently released a study about mobile app ads on iOS vs Android. Key results from the study included that specifically targeting English speaking countries led to more costly ads; that iOs as an operating system was more costly than Android; and iOs users were more likely to download an app after clicking on the ad. The study also revealed that click-through rates (CTR) had fallen at the end of the year, but Android systems had better CTRs than iOs. Kenshoo recommended that marketers should target by country rather than language and that advertises should target iOs and Android systems separately to maximize ad performance.

 

Read more on Social Times.

 

Facebook announces new plans for its Messenger App

During this coming week’s FB Developer Conference, Facebook is to announce new features to its Messenger App. This week the company announced Friend-to-Friend payment through the app, but now the company is hinting at opening Messenger to new features, similar to popular messaging apps like LINE and We-Chat. The company is possibly going back to its roots and updating parts of the platform that worked best, such as its gaming central. Facebook could also see potential for businesses to use the app to connect to their consumers and create richer content to be shared on its social network. The FB Developer Conference is set for March 25 -26, 2015.

Messenger

 

Read more on TechCrunch.

 

Introducing mobile deep linking to Bitly

On March 17th Bitly introduced mobile deep linking as part of its Bitly Brand tools and has expanded its business for advertisers to help increase app installs and re-engagements. When users click on the mobile Bitly, they will be asked to either download the app or use the mobile website. According to the launch, 86% of mobile users spend time on apps giving this feature a strong potential for success.

bitly

 

Read more on Bitly.

 

Kenshoo expands support for Facebook Audience Network

Facebook marketing partner, Kenshoo, expanded its Facebook Audience Network to include custom audiences and lookalike audiences. Creating a custom audience is easy and can be found in Facebook’s Ad Manager by clicking on “Audiences”. The company stated that since tracking cookies on mobile applications is more difficult, this expansion allows advertisers to better connect and convert across various devices and boost mobile advertising performance.

 

Read more on Social Times.
 

55% of Facebook users access the mobile app

GlobalWebIndex found that Facebook is the most popular social networking site for smartphone and tablet usage and leads the way with 55% of an active user base accessing its app. According to GWI, the reason Facebook is a leader in mobile app usage is because the platform has engrained itself in our normal routines and has become a daily networking behavior for its audience. YouTube and Instagram followed Facebook with 47% app usage and 46% app usage respectively.

GWI

 

Read more on Social News.

 

The value of video

Facebook commissioned a Nielsen study to find the value behind a video. The study created a test and control group and found that even before an ad was viewed (under 1 second) users were affected by the ad for ad recall, brand awareness, and purchase consideration. The data showed that the ad created up to 47% of total campaign value for those who watched three seconds or less. As expected, the effect of the ad increased as more of the video was watched.

video

 

Read more on Facebook.

 

Vine update for iOs

Twitter has implemented network caching and introduced a new, smaller video file with speed boost and offline support. The app now starts downloading the app’s data before it is opened. The improvements will allow users to view and browse Vines offline. However, users won’t be able to download new Vines until they are back online. The update is currently only available for iOs systems, but the Android update will be coming soon.

 

Read more on Venture Beat.
 

Twitter makes it easier to report threatening messages

In a continued effort to stop bullying and harassment on Twitter, the company released a new feature that compiles harassment reports and allows users the option of contacting law enforcement. To report a threatening tweet, users can click the “email report” button. However, the company isn’t going to send reports for its users, instead Twitter will recommend contacting local law enforcement if people are concerned about their safety.

twitter

 

Read more on Venture Beat.
 

LinkedIn acquires Careerify

LinkedIn acquired Toronto based Careerify with the goal of automating the referrals process. The acquisition will help LInkedIn develop a referral service to support companies with finding prospective clients through an employee’s existing contacts and networks, such as LinkedIn, Facebook, and Twitter. The company has not released specific details around the deal.

 

Read more on The Next Web.

The week in social: Meerkat off Twitter, feeling fat, and Lasso

Thursday, March 19th, 2015

Facebook introduces topic data app

Facebook has teamed up with DataSift to finally allow users to dissect what people are actually saying about brands, events, and various activities. Topic data will help further communicate the value of social media. Facebook user content such as status messages will be used for ad targeting, and the topical data will allow Facebook advertisers to learn more about their audience and create more relevant ads. In turn, advertisers will want to invest even more into Facebook ads. For now, data will primarily be limited to only partners of DataSift in the U.S. and U.K.

Read more on AdWeek.

 

VaporChat gives users full control of their texts

Last week VaporChat launched its mobile messaging app, which positions itself as the “first mobile platform to allow senders to be in total control over anything they send.” The app is said to be a departure from other messaging apps due to the amount of settings available for a user to control their content. One example of this is the ability to delete messages or even entire conversations from not only their own device but the recipient’s device as well. Users also have the option to chat in “vapor” mode, which provides a self-destructing conversation timer. Unlike many other “disappearing” messaging apps, users can also prevent a recipient from copying or saving anything they receive.

 

Read more on TechCrunch.

 

Apple Watch details released

Pricing and release details for the highly anticipated Apple Watch have been released. The Apple Watch will be available for pre-order online and in-store April 10, roughly two weeks before it goes on sale April 24. The ‘Watch’ edition will be available from $ $700 – $1400, depending on the size and band combination. It is said to endure small amounts of water submersion and will feature touch-screen navigation. The Apple Watch will also come equipped with Siri as well as heart rate and calorie measurements. For some, battery issues may be an immediate question for concern, however Apple CEO asserts that the watch will last 18 hours on average. Notifications are touted to be one of the major features of the app, allowing users to stay in touch via email and social apps.

 

 

Read more on The Inquirer.

 

Verizon Wireless named Facebook’s most socially devoted brand in February

According to a recent infographic by Socialbakers, Verizon Wireless has been named the most socially devoted brand on Facebook for February. A few metrics that factor into this title include response time, response rate and the difference of answered minus unanswered questions (AMUQ). Socialbakers also found that retail edged the food category as the industry with the most Facebook likes. Disney remained the top media brand while Walmart still holds its place as the top brand on Facebook with over 32 million likes. The top brand on Twitter was Starbucks while the e-marketplace Etsy came on top for Twitter interactions.

Read more on AdWeek.

 

WhatsApp hits 1 billion Android downloads

Last week, mobile messaging app WhatsApp became the second non-Google app in history (besides Facebook) to hit 1 billion installs on Android devices. This comes slightly over a year since Facebook bought Whatsapp for $16 billion. The milestone makes WhatsApp the most popular mobile messaging app on the market.

Read more on AndroidHeadlines.com.

 

YouTube now supports 360-degree video

YouTube has announced its support of 360-degree videos, a feature largely geared towards action-oriented content such as sports. One of the main features of these types of videos is the ability to show an entire scene, allowing content creators to capture even more within their videos. The amount of 360-degree clips is expected to grow with the popularity of 360-degree camera systems coming to market. One unique aspect of this feature is the ability to provide users with a “choose-your-own-adventure” video, where content is viewed based on where the viewer is looking.

Read more on The Verge.

 

Meerkat cut off from Twitter graph

The increasingly popular live video-streaming app, Meerkat, was abruptly cut off from Twitter’s social graph. This came merely hours before the SXSW interactive conference, where Meerkat was positioned to be the next big tech app featured. A few drawbacks come as a result of this decision, including the inability for users to immediately see their map of friends while streaming. Users will also receive fewer push notifications when friends begin streaming their videos via Meerkat. Despite the hitch, many see this as a evidence of Meerkat’s popularity and potential to dominate as a video streaming app.

Read more on The Verge.

 

Twitter to launch second screen TV experience

It comes as little surprise that one of the main portals of television conversations will soon launch a “second-screen” experience. This means that users who tweet show-related hashtags will be prompted with a message to try out Twitter TV Timelines. The timelines will present the viewer with an aggregation of all of that show’s related content, including photos, videos and more. This is Twitter’s solution to cutting through any non-TV noise and giving Twitter users more content relevant to their favorite shows.

 

Read more on Mashable.

 

“Feeling Fat” offends

Catherine Weingarten of international local-global initiative Endangered Bodies took offense to the “feeling fat” option on Facebook. After launching a petition on Change.org for the social network to remove that option, Facebook released a statement promising to remove this as an option for status updates, “which could reinforce negative body image.”

 

Read more on USA Today.

 

Photobucket buys Lasso

Photobucket recently announced the acquisition of Lasso, a private photo-sharing and chat app. The app was originally designed to simplify the process of requesting photos from family and friends. Along with this deal one of Photobucket’s original founders, Alex Welch, will return as a co-founder to serve as adviser to Photobucket. The deal also includes a combination of cash and stock. Specific terms are not being disclosed.

Read more on The Denver Post.

 

Snapchat wants to feature March Madness games

Snapchat is reportedly in talks to acquire the necessary rights to feature NCAA basketball games during the Final Four. With the launch of the “discover” media tab, the app has renewed its image as a valuable platform for both users and brands.

Read more on Fast Company.

 

Alibaba invests in Snapchat

Online shopping network Alibaba is preparing to invest $200 million into the infamous self-destructing messaging app Snapchat, with a valuation of $15 billion. Alibaba, second to Amazon as largest e-commerce company worldwide, looks to further expand into entertainment and social networks. According to Bloomberg, the investment in Snapchat would grow Alibaba’s total equity investments to $6.3 billion in the past 12 months.

Read more on The Next Web.

The week in social: Meerkat, BriefMe, and Tinder Plus

Sunday, March 8th, 2015

Startup Meerkat brings live video broadcast to Twitter

Built on top of Twitter’s identity, distribution and communication systems, Meerkat is a real-time video broadcast app that automatically connects to your Twitter account, allowing for instantaneous contact lists and content pushes. Links to broadcasts are sent to your twitter stream with video comments and interactions delivered via Twitter @ replies. Broadcasts can be scheduled up to 24 hours in advance and once you’re done filming, the content disappears unless you save it to your phone. This is a key consideration given the auto-tweet links will live on forever in tweet form even if the content is no longer in existence. Meerkat’s primary challenge will be to keep its app filled with enough compelling content to ensure continual user engagement.

More information on TechCrunch.

 

Google overhauls Contacts app

Earlier this week, Google unveiled an update to its Contacts app that employs a new material design, and lets users integrate other Google app functions such as email and calendar appointments. The integration of these features lets users see emails and events exchanged between each other when a specific contact is viewed. In addition to these updates, contacts are auto-updated based on Google profiles to include information such as job titles and updated profile photos. The app is currently available for consumer GMail users, and a version for Google Apps users is currently being worked on.

 

Read more on The Next Web.

 

WWE takes title of most popular YouTube sports channel

Last week, World Wrestling Entertainment, otherwise known as the WWE, became the biggest sports channel on YouTube. With a total of 4.2 billion views in the last 12 months, the channel also has 5.2 million subscribers, more than the NBA, NHL, MLB, and NFL combined. In all of social media combined, the company has 450 million total likes/follows, an increase of 75% year over year. In addition to a strong company following, John Cena, the top billed performer, has over 36 million likes/follows, being the most followed active American athlete on social media.

More information on Lost Remote.

 

BriefMe application helps rank popular stories by social media activity

Powered by a propriety ranking algorithm that scores articles partially by how popular they are on social media, a new application for iOS, BriefMe, is changing how articles are served to users on mobile apps. The application will send users 3 articles per day via push notification using this algorithm. There is a home feed that will also show users the top ten articles of the moment, and has separate feeds for specific categories. Every article has a “BriefMe Score”, that uses the algorithm to show a user how popular it is. Lastly, there is a “stream” section that shows an endless scrolling list of news, and each article has to option to be shared on social, which ultimately increases the “BriefMe Score”.

 

Read more on Social Times.

 

Facebook Slingshot now lets users Explore

In attempt to add new functionality to their Slingshot app, Facebook has added an “Explore” option, that lets them discover new and exciting users. Facebook announced the new feature in a blog post this past Tuesday, saying that they are answering requests from users to find a way to discover “funny, inspiring and creative” people. The Explore feature is focused on popular users, and is the next attempt my Facebook to drive usage of one of its standalone apps. One of Slingshot’s last major app updates came in December with a major design overhaul.

More information on Venture Beat.

 

Tinder launches Tinder Plus

Tinder, the popular swiping social dating app, has launched a premium version that allows users to redo swipes to reject another user with a “rewind feature”, and gives them a larger total number of swipes. The catch for the service is that it will cost users who are above the age of 30 more money. For users between age 18-29, the service costs $9.99, and users over 30, it jumps to $19.99, with these prices being relative to the United States.

 

Read more on Huffington Post.

 

Instagram debuts carousel ads to help users learn more about brands

Facebook-owned Instagram earlier this week debuted a new ad format that lets marketers tell more sequenced stories about their products, services, or brands. Users can swipe to the left of an ad that they like, and get more imagery related to that ad, in a carousel-like function. The new format is available on a limited-basis, like much of Instagram advertising has been, and there is no official word yet on what advertisers are using it currently. Instagram advertising has seen a slow trickle since its inception, allaying user fears that ads would take over their photo-feed, but it remains to be seen if more ad partners will start using the service.

 

More information on Mashable.

 

Google+ splits offering into separate products

It’s been alluded to over recent weeks, but Google+ has officially confirmed a network split into three distinct products as a way to focus on independent, tailored development. With the company’s product VP heading up the offering, Google+ will shortly be split into photo management and streams. In addition, Google is also looking to distance Hangouts from the network. It is yet to be seen what changes or impact this split will have on the user experience.

More information on The Next Web.

 

Twitter purchases Vine content discovery company Niche

Twitter has recently announced the acquisition of Niche, a discovery platform of content creators on Vine. With a hefty price tag of $50M (in cash and stock), it is proof that Twitter is placing a premium on social influencers and the kind of reach they can bring for brands and advertisers. Several social influencers on Vine, such as “Princess Lauren”, earn around $2,000 per sponsored Vine, and many popular content creators earn a living off the of the deals they have made on Niche. Although Vine is not the only social media site where social influencers do partnerships with brands, it is one of the fastest growing, being a still relatively young network.

More information on Business Insider.

 

Imgur launches brand new iOS application

Imgur is taking a second stab at launching a mobile application, creating an experience that will let its users browse through images, photos, and GIFs. The experience on the mobile app is intentionally different than on the web, and users are presented cards in an endless row, that contain an image and caption. Users can tap on the card to share, like, or make a comment, or continue swiping to see more images. The initial stream of photos provided are the sites most currently popular or viral. There currently is no feature for uploading photos, and CEO Alan Schaaf notes that he wanted to start small and get the critical pieces right.

 

Read more on The Verge.

The week in social: Wayin, Google Helpouts, and Tweet your secrets

Sunday, February 22nd, 2015

Facebook launches product ads

Earlier this week, Facebook unveiled a new way for marketers to promote all of their ads. Called Product ads, the new units let advertisers promote their ad on any device and can follow a user through the entire buying process, from product discovery through purchase. The creation of this ad unit was based on marketer desire to showcase more than one type of product a company offers, and ads can showcase multiple different products, or focus on a high-selling one. Product ads can also be used with the conversion pixel to optimize what is shown based on each individual consumer. In a test completed by Brand Networks, the ads were shown to have a 360% yield on ad dollars spent.

 

Read more on Venture Beat.

 

Twitter releases Answers as stand-alone product

Twitter’s mobile analytics product Answers is now available as a stand-alone tool for all marketers. Previously a feature only available within the Crashlytics dashboard, Twitter has reacted to the growing demand for in-depth and real-time mobile analytics outside of the developer circle. The product makes understanding your user base easier with intelligent auto alerts and simple installation. Answers is still available as part of the Crashlytics dashboard, but marketers who are keen to learn more about app performance without the technical details within the developer suite can sign up for access at answers.io.

More information on Twitter Blog.

 

New social search engine Wayin is launched

Although it is common for the average consumer to search for general information through search enginges like Google and Bing, they have not been able to do so from specifically social media sources such as Facebook and Twitter until now. Announced earlier this week, the Wayin search engine will allow users to searches across specific terms, in depth, on Twitter, Facebook, and Instagram. Search results can be broken down by common demographic parameters, such as location and gender. Mainly focused as a brand tool, it function more as a common search engine, with usability at the core. Additional features of the searches allow users to see sentiment and causes of particular conversation.

 

Read more on Social Times.

 

New tool lets users tweet anonymously

A new tool is allowing users to tweet out to their followers and the general public, masking their handle, so they can what’s really on their minds, without fear of retribution. The service, called “Tweet Your Secrets”, lets users type their secret into a dialog box, and it is tweeted out via the @tweetursecrets handle to the over 14,000 followers the account has. Although the company promises to respect to privacy of its users, they are encouraged to still review the privacy policy before participating.

 

Read more on Social Times.

 

Snapchat seeks $19 billion valuation

Snapchat is hoping to raise as much as $500 million from investors to reach a new valuation of $19 billion, making the app the third-most valuable venture-backed company in the world. Snapchat’s move toward an entertainment destination could help with ad sales and wider audience engagement. The company’s founder turned down a $3 billion acquisition offer from Facebook in 2013, leading the company to hit $10 billion in valuation last year. If Snapchat achieves its goal, they would be close behind Facebook’s $22 billion deal for What’sApp last year.

More information on Bloomberg.

 

Pinterest planning to disable affiliate linking

Although Pinterest was the no. 2 website in terms of driving referral traffic in 2014, a lot of this traffic was driven by affiliate linking from users who were trying to generate their own revenue. In an email to its user-base, the pin-sharing social network stated that all affiliate links, redirects, and trackers on pinned content would be deleted automatically. Pinterest is said to be cutting down on the practice because it has caused a large influx of irrelevant pins to be featured on feeds. Many fashion bloggers, users who most often utilize these practices, have complained that they were not given any advance warning and more still have threatened to leave the social network. It remains to be seen if general sentiment towards the user experience on Pinterest will improve as a result of the change.

More information on Wall Street Journal Blog.

 

96% of millenials in Mexico are on social media

Based on a survey conducted of 20-30 year olds in Mexico by the Competitive Intelligence Unit, it has been found that 96% of the demographic uses social media in one form or another, and that in addition, 95% of them use instant messaging. With only 57% of the demographic owning smartphones, the statistics show that desktop social networking is also extremely popular. The group makes up half of Internet users in the country, and a total of 63% of all social media users.

 

Read more on EMarketer.

 

Facebook takes stance on viewed impressions

Facebook took to its blog to share its position on impression measurement, stating that advertisers shouldn’t pay for an ad that hasn’t been seen. The two types of impressions, served and viewed, are differentiated by whether the ad format has appeared within the viewers screen and is not related to effectiveness or active viewing. Facebook uses viewed impressions to measure ad delivery across desktop and mobile and aims to apply this measurement standard to organic content from businesses in the coming months. Working with the Media Rating Council (MRC), Facebook has pledged its commitment alongside other advertisers to develop robust standards for viewable impressions, ensuring value and consistency are upheld.

More information on Facebook for Business.

 

Google Helpouts to shut down this April

Google Helpouts started in 2013 as a way of helping users learn new things or solve problems through video tutorials. However, the service has not grown as much as Google had hoped, and as such the service is being shut down in April of this year. The service was launched with corporate partners such as Weight Watchers and Sephora, and the service was free to use for consumers who wanted to view videos from volunteers, or there would be a $20 charge for users who wanted to view partner content. Google has let users know that they can export their Helpout history starting on April 20th until November 1st of this year.

More information on The Verge.

 

Facebook lets users add stickers to photos on mobile apps

With a new update to their app on iOS and Android, Facebook users can now add stickers to their photos before uploading them. Stickers have already been a part of different aspects of Facebook, with users being able to apply them to status updates, and to photos within the stand-alone Messenger app, but this marks the first time they will be usable with any photos on the social network. Users only have to update to the latest version of the app to try this, and it remains to be seen if the functionality will be added for desktop users after a period of testing.

 

Read more on TechCrunch.

 

New York Fashion Week generates almost 21m engagements on Instagram

New York Fashion Week has seen its most successful seasonal event in terms of Instagram engagements, with a total of 20.8 million during the week long event, with over 340 thousand photos shared. With over 20 million likes, and over 440 thousand comments, there was 193% more Instagram engagement for NYFW than the Spring/Summer event back in September. The top hashtag for photos of the event was #fashion, with 88,676 images shared, according to research from Curalate. The brand that generated the most engagement was Michael Kors, with the #AllAccessKors hashtag generating approximately 1 million engagements.

 

Read more on AdWeek.

 

TweetDeck gives teams secure account access

For the first time in 10 years, Twitter users can give teams access to Twitter accounts without having to share passwords. The Team tool, built into TweetDeck, is available in the latest update for web, Chrome and Windows, however the Mac app is yet to be released. Project leads with password access will be able to create team lists granting a range of permission levels without ever having to divulge a password. For the tool to work, all members must be using the TweetDeck client.

More information on Twitter Blog.

The week in social: Facebook relevance scores, Twitter Curator and Pinterest App Pins

Sunday, February 15th, 2015

Facebook introduces relevance scores

This week Facebook introduced a relevance score for advertisements in an aim to ensure people see content that matters to them. The relevance score – a number between 1 and 10 – is calculated based on positive and negative feedback. While ads with guaranteed delivery like those bought through reach and frequency are not impacted by scores, the feature is said to help advertisers test ad creative, optimize campaigns in progress and lower the cost of reaching people. The tool is available globally via Ads Manager.

 

Read more on Facebook.

 

Curator: Twitter’s new tool for media outlets

Twitter has launched a new app that allows media organizations to create embeddable collections of tweets and Vines as a way to create rich stories. The Storify competitor, which builds on Twitter’s collection tool, allows you to filter content by user profile and post qualities like sentiment. Curator also gives broadcasters the ability to create on-air graphics with Twitter responses to shows. Twitter is accepting requests from journalists looking to be whitelisted.

Read more on The Next Web.

 

Pinterest releases App Pins

Pinterest’s latest addition to Rich Pins is the App Pin for iOS applications. The App Pin allows Pinners to install iOS apps without having to leave the platform. With more than 75% of traffic to Pinterest coming from mobile devices, it’s a natural evolution of the Rich Pin product. The feature is currently US-only and specifically for iOS apps.

 

Read more on Pinterest.

 

Snapchat experiments with localized Our Stories

Continuing to expand Snapchat’s use case from silly snaps with friends to full exploration channel, Snapchat is toying with a localized version of its Our Stories product. The feature allows users to see Snaps within a certain geographic range. The potential to connect users who are in a uniform location without knowing one another is a large opportunity for engagement at live events.

 

Read more on TechCrunch.

 

Pinterest kills monetization links

Pinterest has decided to end partnerships with affiliate networks in an effort to maintain a high bar of relevancy and quality of Pins. In its first total ban, the network will automatically remove all affiliate links, redirects and trackers on Pins without removing the original content. Pinterest has requested its power users look to monetize their fan base in approved ways, including paid social media marketing campaigns. The change won’t impact or be noticeable to a majority of Pinterest users.

Read more on VentureBeat.

 

Facebook formalizes legacy contact

Facebook has introduced legacy contacts, a feature that allows users to determine who will receive the rights to their Timelines when they pass on. A next step from Facebook’s memorializing of accounts, the update gives users more control over what happens to their profiles. Family members or friends can be identified to manage aspects of the profile from cover images to friend requests and pinned posts. The legacy contact will not be able to view the person’s private messages or log on as the user. It is also possible for users to have their profiles permanently deleted after death. This setting is currently available in the US and is completely optional.

Read more on Social Times.

 

Twitter updates navigation with swipe to dismiss for images

Twitter is changing the way users get out of viewing images in-stream. The change from tapping on an image to swiping up or down to return to the feed is an attempt to align more with current user’s natural navigation motions on mobile. This feature may have been inspired by third-party app Tweetbot, which has historically had a similar swipe-to-dismiss function.

Read more on The Next Web.

 

LinkedIn updates its developer program

LinkedIn is refocusing their Developer Program from primarily open APIs to partnerships in an effort to provide clarity and focus to preferred integrations. Building on their successful partnerships with the likes of Samsung and WeChat and their current Sponsored Update program, LinkedIn will now require developers to become a member of one of the partnership programs. From May 12, 2015, open APIs will be limited to enabling individual members to represent their professional identity, post certifications, share professional content and allow companies to share professional content to LinkedIn.

Read more on LinkedIn.

 

Millions say they use Facebook, but not the Internet

A recent report polling Facebook users in emerging markets revealed that the users of the social network don’t associate the platform with the Internet. Think tank LIRNEasia found that more respondents said they used Facebook than the Internet in Thailand, the Philippines, Indonesia and Myanmar. The disparity between the two has raised some concerns for businesses or organizations looking to engage with populations that are heavily reliant on Facebook with the potential for all communication to be streamlined through the platform in order to ensure reach of message.

 

Read more on CNBC.

 

Google acquires photo startup Odysee

In its latest acquisition play, Google has acquired Odysee, a photo back-up and sharing app. Although no terms have been disclosed, the move sees the Odysee team join Google+ and indicates the platform may be looking to boost its photo product offering.

Read more on Business Insider