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Archive for the ‘The week in social’ Category

Week In Social: Reddit trolls, Spotify Now, and Pinterest Cinematic Pins

Sunday, May 24th, 2015

Spotify expands service to include podcasts, videos, and radio for runners

Last week, Spotify announced new ways it plans to deliver personalized audio and video experiences, through an expanded offering called Spotify Now. First are the video and podcast features, where users can now access video series and podcasts directly through their account, from top broadcasters and content creators. Spotify is also featuring a more personalized playlist function that is tuned to your listening habits, including the time of day you are listening as well as what you have listened to in the past. Finally, for avid runners, Spotify can now detect your running pace and create a station based on that data to help you keep momentum on your run.

Read more on Spotify Business Blog.

 

Facebook updates Events

Facebook is rolling out seven new Events features over the next year. Events will now be featured more prominently in a user’s news feed. Additionally, after a person RSVPs to an event in their news feed, a “related events” feature will show up to let a user know other events they may be interested in. Users will be able to share an event using Facebook messenger and will be able to invite non-Facebook friends too. For small private parties where a head count is vital, you will soon be able to see which of the invitees have viewed your Facebook event, along with getting a receipt notification. Facebook continues to explore the idea of having a stand alone Facebook Events app, but it remains to be seen when or if this will happen.

Read more on Mashable.

 

Reddit cleans up trolls

Reddit has re-defined their harassment policy to help battle trolls on their site. Surveyed Reddit users said they are much less likely to recommend the site to friends because of harassment. Reddit has made their policy as clear as possible, stating that “Systematic and/or continued actions to torment or demean someone in a way that would make a reasonable person [1] conclude that Reddit is not a safe platform to express their ideas or participate in the conversation, or [2] fear for their safety or the safety of those around them.” A user only has to email Reddit staff and Reddit will investigate and summarily ban a user if need be.

Read more on Social Times.

 

Pew research study shows more public mistrust online

The Pew Research Center’s latest study highlights the public has very little trust that their personal information is protected. 69% of Americans believe that the government is not capable of keeping their personal data safe. Additionally, 50% of the people surveyed believed that online advertisers who place ads on websites you visit should not be able to save records or archive any of behavioral data for any length of time. Another 44% believed that online video services should not retain records of activity. Lastly, only 9% feel like they have control over what is being collected and 13% believe they have no control at all.

Read more on TechCrunch.

 

Pinterest debuts Cinematic Pins

Pinterest has launched video ads – which it’s calling Cinematic Pins. The feature will show a moving pin when a user is scrolling through their feed. As soon as they stop scrolling the pin stops moving, then if the user clicks the pin, it will animate once again. Pinterest general manager of monetization Tim Kendall explains Pinterest’s approach: “Our view is that auto-play is interruptive. Our new mobile ad format gives brands the ability to tell their story with motion. But critically important, it keeps users in control of the motion.” Pinterest also plans to provide better audience targeting for promoted pins in an attempt to entice more advertisers onto the platform.

Read more on Mashable.

 

Facebook testing response rate metrics

Recently Facebook admins have been noticing a new metric on their side bar when they look at their main Page. In addition to providing Page Likes and post reach, there is now a response rate and response time metric. These stats provide a more granular view at the engagement around a Page’s content, and could potentially be used by brands to determine the parameters around posting. It remains to be seen if this will be rolled out to a larger user base, as Facebook has a tendency to test changes for a small group of users.

 

Read more on Social Times.

 

Socialbakers launches Instagram analytics and more

Earlier this week, Socialbakers made several key announcements about its service. One of the key parts of this announcement is newly announced analytics for Instagram. Socialbakers is also providing a deeper Facebook insights and ads integration. The new insights for Facebook include the evolution and distribution of interactions, filter effectiveness, follower growth, top content, promoted post detection, and social video analysis. Socialbakers have also updated the Executive Dashboard of their product with features including redesigned PDF reports, promoted posts strategy chart, charts on Socialbakers Builder labels, searchable user lists, searchable dropdown report lists, and a Socialbakers wish-list. Lastly, the update included the announcement of analytics for Sina Weibo. Analytics available on Sina Weibo include fan acquisition and behavior, content, engagement, customer care, ad effectiveness, and market trends.

Read more on Socialbakers Business Blog.

 

Facebook updates Messenger app

Facebook has just released a new feature for Messenger. Now, if a person you don’t know or a Facebook friend you have never talked to on Facebook messages you, it will provide information in the chat window to let you better identify who you are talking to. Facebook has stated they will only use the information that a person allows to be seen, so the new feature will not violate any privacy settings. Additionally, this will not affect the ‘Other’ folder in the messenger inbox, just help place who the people are in that inbox.

 

Read more on TechCrunch.

 

LinkedIn adds more robust analytics for post analysis

Originally LinkedIn was limited to brand and business Page analytics, but now they have added new features to aid users in seeing the analytics related to specific posts from users. Amongst these new data points are demographics on readers, industry breakdowns, job titles, locations and traffic sources. For each metric there will be a top four category that will show with a percentage. Right now there are only analytics for posts that have been made within the last 6 months.

Read more on Social Times.

 

Microsoft developing cloud-based OneClip

Microsoft is currently working on a cloud based clipboard called OneClip that allows users to copy anything, from any device onto a cloud and be able to access it on another cloud-connected device, similar to the functionality of how copy & paste works on a local device. Once launched the service will work with all Windows platforms, as well as devices running iOS and Android.

 

Read more on The Verge.

The week in social: Tango, Bleep, and Percolate

Monday, May 18th, 2015

Carousel format now available on Facebook mobile app ads

Based on the success of the carousel ad format that Facebook recently introduced for advertisers which has driven 30-50% lower cost per conversion on average and 20-30% lower cost per click on average, the format is being extended to mobile app ads. The new format of the ad, when clicked, will bring a user to the application store where they can download the advertised app. The advertisements work by showing not just one image of an ad in the news feed, but several that the user can scroll through to get different pieces of information and imagery.

 

Read more on Facebook Business Blog.

 

Local ads on Facebook can now feature a “call now” CTA

Facebook is adding two more options to the list of CTA options on local awareness ads, a “call now” and “get directions”, as a method of helping small businesses expand their reach and give their customers and prospects direct ways to interact with their businesses. The button for “call now” appears on the bottom right corner of an ad in the news feed which when clicked, will use the smart-device to automatically make a phone call to the business. The “get directions” button works the same way, opening the natively programmed navigation app to help guide the use to the business location.

More information on Business News Daily.

 

Nearly 2 billion interactions occur on Facebook for Mother’s Day 2015

This past Mother’s Day generated more interactions on Facebook than the last Super Bowl, the NCAA championship, and the last Olympics combined, according to the company. There were a total of 1.8 billion interactions (social actions including likes, comments, and shares), completed by 229 million users. The United States led in terms of interactions, but top countries also included India, the Philippines, Turkey, and Canada. The US counted for approximately 1 billion of the interactions.

Read more on Adweek.

 

Pinterest and Tumblr are the fasting growing social networks of the last year

In the last year, both Pinterest and Tumblr have seen incredible growth as social networks as a function of active usage, with Pinterest rising by 97% and Tumblr rising by 94%. Other social networks, including Twitter, YouTube, and Google+ experienced ranging increases of 7-13%. This is in stark contrast to Facebook, which experienced a decline of 8%. It is speculated that this could be due to saturation for the social network, and the cropping up of other specialist social networks. Specific behaviors have also migrated to these other networks, with photo uploads increasingly happening on networks such as Instagram.

 

Read more on Global Web Index.

 

Tango updated to feature social shopping integration

With 300 million registered users, Tango is an already successful mobile messaging application, and it has recently been updated to feature new social shopping integration. In a collaboration between Tango, Walmart and AliExpress, the companies now allow social shopping of a catalog of million of products, with suggested curated based on the preferences of the user. Item collections can be created and shared with contacts, friends and family, with the ability to purchase items from the aforementioned retailers. There are plans to expand the service to additional retailers in the near future, as well as further regions outside of the US.

More information on Recode.net.

 

More than half of Facebook users visit multiple times per day

A new study conducted by GlobalWebIndex shows that 54% of Facebook users are on the site more than once per day. The statistic is in stark contrast to other such networks like Twitter and Instagram, where are 30% and 28% respectively. The contrast is even greater with networks such as Pinterest, with only 15%. The infographic study goes on to say that less than 8% of Facebook’s total audience accesses the service less than once per week. The research was based on a user survey rather than tracking usage or gathering statistics from networks themselves, so it is based on the recollection of those users surveyed, a strong indication of their intent to use.

 

Read more on Global Web Index.

 

Facebook debuts instant articles

Facebook has created a new tool for content publishers to share interactive content through Facebook. Instant Articles, which debuted earlier this week, the crux of the new feature is that articles uploaded with this tool will load much faster than a shared article on Facebook, which has historically taken 8 seconds or more. In addition to this, instant articles will provide additional features such as the ability to zoom in on photos by tilting the smart-device, and videos included in articles will auto-play, much like they do on the news feed. Additional interactive features will highlight the articles, in an attempt to make the user experience richer than clicking offsite to another article.

 

More information on Facebook Media Blog.

 

LinkedIn changes and updates its developer program

In an effort to improve its user experience, LinkedIn has introduced major sweeping changes to its developers program as of earlier this week. The change log was detailed back in February but have only started recently rolling out, and among the inclusions are allowing users to represent their LinkedIn profile online using the API, allowing users to post certifications straight to their profiles, enabling companies to share professional content to LinkedIn with the company API, and more. Users are encouraged to reference LinkedIn API troubleshooting tips for any problems with the new updates.

More information on Adweek.

 

Percolate raises $40M in series C funding

Percolate, a marketing startup focused on providing social media tools across a variety of functions, has just closed on its next round of funding, a total of $40M USD. President James Gross of the company said that while the tools are still a major function of what the company, the business has expanded to become more of a “system of record” for marketers. The system is now meant to help marketers across all functions of their business, and Percolate states that the average Fortune 500 business is using 50 different software to manage the marketing process. The company’s customer base has grown by approximately 200 percent in the last year, and their next round of funding was led by Lightspeed Venture Partners.

Read more on TechCrunch.

 

BitTorrent encrypted messaging app Bleep adds new features

Bleep, an encrypted P2P (peer to peer) messaging app build by the popular file-sharing service BitTorrent, has just moved on from its alpha phase where it currently has 200,000 users across different platforms. The next phase of its development sees an iOS version that has just launched, that will also come with a “Whisper” mode, where messages are deleted after 25 seconds no matter what, and cannot be saved through any method, including taking a screenshot of the device screen. In recent years, BitTorrent has moved away from its reputation of being strictly a file-share service to introduce other products such as Bundles, Sync, and Maelstrom.

 

Read more on TechCrunch.

The week in social: National Geographic, Klout expertise, and Meerkat API

Monday, May 11th, 2015

National Geographic hits 1 billion likes for content on Instagram

National Geographic has just announced a major milestone for its activities on Instagram, stating that it has now reached over 1 billion likes across all of its content. This is in addition to the fact that the network boasts over 17 million followers. Instagram frequently features content from National Geographic photographers, and guest photographers, with associated captions from the content author’s perspective. Nat Geo also stated that 70% of their current followers are from outside of the US, and that they have followers in every country in the world. With this announcement, Nat Geo is officially the non-celebrity channel with the most content likes on Instagram.

 

Read more on NationalGeographic.com.

 

Klout adds user expertise measurement and other new features

Throughout the month of May, Klout will be rolling out expertise badges on user profiles for those who are considered among the top few percentage of people who have expertise in the given topic. The badge appears as a small tag with a star next to it, and the name of the subject in which the user is deemed to be an expert. Klout is also expanding to offer several of its unique features in different languages; Arabic, French, German, and Spanish. Lastly, Klout expertise will become visible on other digital profiles, the form of which is TBD based on the available information on a company blog post, but with the aim of making it easier for those having conversations online to measure who knows what they are talking about.

 

Read more on Klout Blog.

 

Infographic shows only 26% of users tweeting about Cinco de Mayo are Hispanic

A new infographic from StatSocial, took a study of over 80,000 Twitter users tweeting about Cinco de Mayo, and that stats proved to show a wide-range of different conclusions. Some of the more outstanding stats included that 53% of users who posted were female, 26% were millennials (being under the age of 35), and only 26% were hispanic. The infographic also went on to analyze the interests and brands that these same users follow, and some of the standouts included Huffington Post, Food Network, and Buzzfeed, among others.

 

Read more on Social Times.

 

Facebook launches new tools for native ads

To help ease the process of creating native ads on Facebook, the company has released a number of new tools. These tools work off the audience network, the expansion of the Facebook Ads network to mobile applications and places outside of Facebook. As this portion of the ads business started to grow for the company, they conducted research that found that users dislike banner ads, prefer integrated, native ads, and poor experiences with ads lead to less engagement. As a result, the new tools Facebook has created include native ad templates, improved management tools, and horizontal scroll for ads, a way of potentially showing more ads without taking up vertical space in a feed of content.

 

More information on Facebook Developers Blog.

 

Meerkat adds support on Facebook

As Meerkat is becoming farther removed from Twitter, an update over the last weekend now integrates the live-streaming social network app more directly with Facebook. Users can publish feed alerts directly on Facebook, and new users can sign-up and sign-in with Facebook, no longer needing a Twitter account. On top of this, users can now integrates with the address book on their device to add contacts to their network more seamlessly. Integrating more heavily with another social network is likely a response to its dwindling popularity in the face of Periscope’s (Twitter’s own live-streaming app) new-found popularity.

More information on The Verge.

 

LinkedIn starts providing analytics for published content

LinkedIn analytics for Pages and Profiles are nothing new, but the professional social network is now offering analytics for published content, a priority for the business as it expands to be a center for content creation online. The new feature has not rolled out to all users yet, but some now have access to a full analytics suite, so they can see who has viewed their published content over time, as well as engagement stats such as comments and likes. Furthermore, users can see the demographic data surrounding their readers, and who specifically is engaging with the content.

 

More information on LinkedIn Blog.

 

Google+ introduces Collections

Google+ earlier last week introduced a brand new feature that turns content into organized sets, called Collections. This has been cited by many news sources to be similar to how Pinterest encourages users to sort similar content or pins onto a board, and content in Collections is organized by a generally similar theme. Collections can be shared publicly, within all connections, with specific people, or be kept completely private. Google stated that the new feature was created based on observation of how content shared on the network was based around particular themes, and wanted to give users a better way to officially do this.

 

More information on TechCrunch.

 

Facebook Messenger hits milestone of over 1 million video calls

Facebook Messenger, the standalone app from parent company Facebook, a little more than a week ago announced video calling available through use of a WiFi network, and since then, over 1 million calls have been made. Video calling is available in 18 countries, and the overall application itself has over 600 million users. Prior to this, in April of last year, Facebook Messenger introduces voice calling, and now accounts for 10% of all calls made on VOIP worldwide. Facebook has also recently rolled out voice calling through WhatsApp, the messaging service it acquired last year.

More information on Mashable.

 

Facebook debuts in-app purchase app install ads

App-install ads have become an increasingly popular option for marketers, and a valuable source of revenue generation for Facebook, and the company is taking the ad option one step further. Advertisers can now use in-app purchase app installs ads, meaning that an ad can drive a user to download an application, but then also take them directly into an in-app purchase page within that application, a point of conversion for many mobile apps that are free-to-use. This is achieved through use of deep-linking technology that does two functions simultaneously. An article by TechCrunch goes on to provide an example for the app HotelsTonight, where this new form of advertisement could be used not just to have a user download an app, but bring them to a specific search results page for a place they may want to visit.

More information on TechCrunch.

 

Meerkat launches developer tools and an API

Live-streaming tool Meerkat has created a developers platform and a new API to allow third-party developers to create tools to enhance the service. Meerkat is publicly supporting these developers of applications on top of the app as a way of differentiating itself from Periscope, its main competitor, owned by Twitter. It is estimated that there are 37 different entities that have built solutions on top of Meerkat, and these include uploads to YouTube, provision of analytics, and more. The API currently allows users and developers to pull current or scheduled streams, and their details and viewers.

Read more on The Next Web.

The week in social: Instagram emoji, Twitter Q1, and Tumblr growth

Monday, May 4th, 2015

Pinterest launches program for Marketing Developer Partners

Earlier this week, Pinterest announced a new program for businesses, called Marketing Developer Partners, that helps businesses scale their work and marketing efforts on Pinterest. Pinterest has selected a small grouping of partners that will develop additional uses and extensions of the Pinterest API to help make the service more useful for businesses. Pinterest listed out the first set of partners on an official blog post, including; Ahalogy, Buffer, Curalate, Expion, Newscred, Percolate, Shoutlet, Spredfast, Sprinklr and Tailwind. In addition, Pinterest is currently testing an Ads API specifically in the United States, with the intent of helping ad partners and advertisers enhance their work with sponsored content on the platform.

More information on Pinterest Business.

 

Instagram updates platform with new filters and emoji hashtags

On Monday of this past week, Instagram released 3 new filters for its mobile app. The filters, Reyes, Lark, and Juno, add to an already extensive set of filter and photo editing options on the service. Perhaps even more newsworthy is that Instagram now supports hashtag emojis. This allows users not only to place a hashtag emoji in a comment thread, but makes them discover-able within search as well. This a very progressive move for Instagram, as other social services such as Facebook and Twitter do not support this. It remains to be seen if the option becomes popular, and how other social networks will respond.

 

Read more on Huffington Post.

 

Facebook hits 40 million small business Pages

On the heels of announcing several new programs for small businesses, Facebook also announced this week that there are over 40 million small business Pages in existence. This number is an increase from 30 million approximately one year ago. Out of this number, only 5%, or two million of them, are advertising with Facebook, and it is the company’s aim to make it easier for these businesses to reach new audiences. Facebook will begin hosting programs and events across the country to help with Facebook marketing in general, and the Facebook’s director of small business for North America, Jonathan Czaja, said that having a Facebook Page is an “asset in its own right”.

More information on TechCrunch.

 

Twitter has its Q1 earnings leaked early on its own service

Selerity, a financial data service, earlier this week gained access to earnings reports regarding Twitter its Q1, and leaked them online straight through tweets. Within the tweets, it was shown that Twitter did not have a very successful or expected first quarter, in that it missed analyst expectation. The company reported $436 million in revenue for the quarter, which although is an increase of 74% from the same quarter last year, still falls short of projections. Although revenue has grown for the company year over year, investors are more largely concerned with profit.

More information on Fortune.

 

Instagram debuts @Music

Being considered by many media outlets as its first content vertical, Instagram is launching @Music, a community focused around music creators and others involved in the industry, under the @Music account name. The genesis of the account came from the amount of content on Instagram that is focused around music, nearly 25% of the most followed accounts are those from musicians. The account will cover a range of different content, from up and coming artists, to music fans, concerts, and studio sessions. The account will also have series-based content, denoted with hashtags, and the account will limit content to just 6 posts for week to ensure each is meaningful.

Read more on TechCrunch.

 

Tumblr, LiveJournal, and Reddit showing high growth

In a new infographic released from Bitly, online communities LiveJournal, Reddit, and Tumblr are showing significant growth in Q1. Bitly analyzes 600 million links and eight billion clicks, and used this information to analyze the traffic of these sites for Q1. Tumblr experienced a 128% growth in traffic for the quarter year over year, while Reddit experienced a 42% increase, and LiveJournal experienced a 58% increase. LiveJournal’s scenario is particularly striking, because many users migrated away from the service once other social networks such as Facebook and Twitter became more popular.

 

Read more on Social Times.

 

Facebook launches a preferred friend option for news feed

Amid many other news feed and algorithm updates from Facebook recently, the company announced that it will now let users choose several friends pages whose content they would like to have appear on top of their news feed. This has not been released for all users, but for those whom it has, they will see a dialog box with an animated dog pop up that prompts the user to, “see more of what you love”. From there, the user has to choose friends, and content from these pages will be prioritized above the algorithm. It remains to be seen if this will be rolled out to all users in the US, or even worldwide in the near future.

 

Read more on Social Times.

 

Google Plus finally sends its first ever tweet

Four years ago, Google+ created a Twitter account. And this past week, it sent its first ever tweet. The account was created in 2011, and the first tweet, when sent, said, “Hello Twitterverse! Can we get some love for our #firstTweet?”. The news of its first tweet is particularly interesting, because Google recently announced that Google+ would be split up into two products, streams, and photos. It is strongly considered that by sending a tweet, that Google Plus is positioning itself not as a social network anymore, but that it will still have a strong presence in the digital sphere.

 

Read more on Mashable.

 

Facebook encourages users to upload native video

Facebook video has been developing into a significant rival for other services such as YouTube, with general users and marketers alike starting to upload video directly onto the service instead of linking to somewhere else. Facebook has started serving some users a notification encouraging them to upload to Facebook directly, citing that native uploads get more engagement, and statistics can be tracked through Page insights. The notification is not popping up for all users, but irrespective, it may reduce in incidence as more users become aware of native upload capabilities on Facebook.

 

Read more on Social Times.

 

Facebook users contribute $10 million to Nepal relief efforts

Facebook has used the “donate now” button for several good causes over the last several years, and the latest of these worthy efforts is to gather donations for relief of victims of the Nepal earthquake on April 25th. The button appears on the top of the news feed, and within two days of it being up, over half a million users donated $10 million to relief efforts. Facebook announced that it would match donations made by users, and it also donated an additional two million on top after reaching the first milestone. Other examples of Facebook gathering donations for a cause included during the Ebola crisis in 2014, and the for the Philippines typhoons in 2013.

 

Read more on Mashable.

The week in social: Facebook dialer, WhatsApp voice calling, and Twitter Highlights

Monday, April 27th, 2015

Facebook news feed changes prioritize content from friends

Earlier this week, Facebook announced a change to its news feed algorithm which means that brand and business Pages will have their content appear less in individual news feeds. Previously, organic Page reach was reduced to around 1-2%, so this shift presents a further challenge to businesses. Based on user feedback and engagement statistics, Facebook has decided that users wish to see more content straight from friends, rather than from pages, a driving force in these changes. The three core changes for the update include promoting friends’ content, showing less “irrelevant” content, and creating greater variety in content shown.

More information on Business News Daily.

 

Brands post more on Facebook to deal with poor Page reach

Based on research completed by the Adobe Digital Index, brands are posting more and more in the beginning of 2015, largely due to a decrease in the reach of their pages. Posts from brands increased approximately 31% in the first three months of 2015, compared with the same period one year ago, and in the same time frame comparison, impressions were down 35%. Paid impressions rose 8%, potentially due to the fact that brands are putting more investment behind Facebook ads, as the network becomes more of a “pay to play” scenario for businesses.

 

Read more on Social Times.

 

Facebook organic Page reach was 2.6% in March

From an analysis of 5,000 brand Pages completed by Locowise, a social research and analytics company, Brand page reach on Facebook has been measured at 2.6% of total audiences, and a lower 2.26% for Pages that have more than 1 million likes. The research shows that the small the overall audience is, the larger percentage of reach the Page has, but this would also mean a lower total, or nominal reach. Out of the average of 2.6% of users reached, a subset of 11.38% of those users engaged with the content shown to them. The type of content that performed best in terms of generating likes were Links, followed by status updates, photos, then videos. Out of all the Pages analyzed in the study, only 7.38% used Facebook ads to boost their content.

 

Read more on Locowise.

 

Facebook remains dominant social network for SMBs

Based on a survey 1,000 Facebook users completed by Gannett, 73% of felt that the network was the most important in terms of finding local businesses, ahead of Twitter with 3% and LinkedIn with 2%. Other interesting statistics from the same study cite that 51% of respondents used discounts to push them to visit a particular brand’s website, and 54% said discounted offers would cause them to book an appointment (with a service-based business). One point related to customer service on social media from the study points out that 58% of users expect a response within 1 business day, whereas with Twitter, only 42% of users have this expectation.

More information on Social Times.

 

Facebook introduces dialer application Hello for Android

Facebook has stepped into the Dialer arena, releasing a new app for Android devices earlier this week, with the aim of replacing the core dialing and calling function provided by mobile devices. The new application, centered around Facebook technology, lets users make free calls over Wi-Fi, and uses Facebook to identify callers. The app also employs a powerful search function to help make it easier for users to find numbers to local businesses. The free Wi-Fi calls using VoIP have previously been a featured available on the stand-alone Facebook Messenger app, but will likely see more use in a separate application dedicated to calling. The release of the new app is the next step in Facebook’s strategy of creating an application eco-system on mobile devices.

 

Read more on The Verge.

 

WhatsApp adds voice calling to iOS app

After recently announcing a new milestone of reaching 800 million monthly active users, WhatsApp announced that it would be rolling out free voice calling to all iOS users over the next few weeks. The feature allows users to call any contact, but locally and abroad, over data connection with no extra cost. The voice calling feature initially rolled out to users in February on Android as an invitation only, but rolled out for all Android users at the end of March.

More information on PC Mag.

 

Facebook testing new notifications tab

Multiple news outlets have recently noticed that Facebook is testing a new notifications tab, potentially meant to function as a miniature news feed, pulling information from across the entire site. The tab will be rolled out to US users first, with the rest of the world rolling out afterwards, but timing has not yet been confirmed. The feed will be comprised of eight different sections, birthdays, life events, events, nearby places, trending topics, news shared locally, today in the past, and nearby friends. It is possible for users to customize this feed, but it remains to be seen if that feature will remain once it rolls out worldwide.

More information on Mashable.

 

Instagram has the most engagements per post of major social networks

In study completed by social media analytics company Quintly, it was found that average engagement on Instagram is 10 times higher than on Facebook. The average Facebook user posts 1.5 times per day, and while the amount of posts per user on Instagram is less, at about 1, the interaction rate on the latter is 4.8, while on the former it is only 0.72. Interaction per post on Twitter is even less, at an average of 0.25. In addition, in the first quarter of 2015, the interaction rate actually increase by 1%, showing a trend of increased engagement on the network as a whole.

 

Read more on Quintly.

 

Twitter rolls out new Highlights feature

A new feature for Android users on Twitter, Highlights rolled out earlier this week. The feature acts similar to the “While you were away” function on the app, except that the new feature sends users notifications on their devices to tell them about specific content they may be interested in on Twitter. The feature is available for English-speaking users for now, and users have to turn it on. When a user clicks one of the notifications, they will be taken into the Twitter app itself, and cards will be shown based on tweets from users followed, and trending topics, among other factors.

More information on Mashable.

 

Facebook reaches 1.44 billion monthly users mark

Facebook announced its Q1 earnings in a report earlier this week, and the findings showed incredible numbers for the biggest social network, highlighting that there are now 1.44 billion monthly average users on average. The number shows an increase of 13 percent year over year. The report goes on to cite that 1.25 billion of these were mobile users, an increase of 24% from the same period last year. Daily usage for Facebook has also increased, with 936 million daily users, which is a 17% increase from last year.

 

Read more on VentureBeat.

The week in social: Pinpoint, Elevate, and Instagram on Tinder

Monday, April 20th, 2015

Facebook chat helps you remember your friends’ birthdays

It’s a well known fact that friends use Facebook to help remember each other’s birthdays. Now, Facebook is making that hint a little more obvious with the introduction of a new icon. When users have Facebook chat open, a cake icon will appear next to users whose birthday it is. Although a small feature, it goes a long way to making Facebook the main network where users will wish each other happy birthday. Other ways that Facebook has prioritized user birthdays have included putting birthdays at the top of the mobile news feed, and adding upcoming birthdays to the right-hand corner of the main desktop news feed.

 

Read more on Social Times.

 

Instagram updates usage guidelines for inappropriate content

Based on feedback from users abou lewd content, the photo sharing app Instagram has updated its terms of use, or “Community Guidelines” with stricter, and more specific wording around nudity and harassment. Rules now state that users cannot encourage any sort of violence or attacks or people based on race, sexual orientation, religion, disability, or a number of other characteristics. In terms of nudity, photographs featuring intercourse, genitals and more will be removed, however certain types of nudity will be allowed including breastfeeding and mastectomy scarring, as an answer to what the Instgram community finds tasteful or tolerable in photo feeds.

More information on Engadget.

 

Foursquare launches Pinpoint advertising

Earlier this week, Foursquare unveiled a new advertising serviced called Pinpoint, that allows advertisers to target users based on locations they have previously visited. The interesting part of this announcement is that the ads will be available across a wider system of approved applications, not just Foursquare itself. Launch partners for this new system of advertising include Samsung, FedEx, and AT&T. Advertisers will be able to use psychographic audience segments and also deep custom audiences to help strengthen the relevancy of their targets.

 

Read more on VentureBeat.

 

Tinder officially integrates with Instagram for photo feeds

Tinder released an update earlier this week that integrates with Instagram, letting users scroll through the Instagram feeds of users they are potentially interested in matching. Because many users link to, or provide their Instagram account names as part of their Twitter profiles, this integration was a natural fit. Users who click through to see an Instagram profile can see the most recent 34 pictures. The update also includes common connections, and lets users see an expanded list of Facebook interests, where before only common interests were displayed.

 

Read more on TechCrunch.

 

LinkedIn launches Elevate platform to promote brand content

LinkedIn has created a new platform that helps companies promote content through their employees, pushing it out specifically via LinkedIn and Twitter. The tool is available on the desktop, and mobile operating systems iOS and Android. The main functionality of the platform is that specific pieces of content can be shared from a company to employees to share with their individuals networks, based on the premise that content is more well received when it comes from an individual than an entity such as a brand. The app provides analytics to see how shared content is performing and uses insights to suggest the best times to share and post.

More information on The Next Web.

 

Meerkat seeking beta testers for Android application

Until now, the boom of live streaming mobile apps have been focused on iOS, but that is potentially set to change, specifically with Meerkat. The application is now having an open call for Meerkat Android beta testers, and while there is no additional information surrounding the release, this is an indication that an Android app will be appearing in the near future. Meerkat’s future in general is uncertain since Twitter stopped supporting it recently and offered its own alternate, Periscope.

 

Read more on Social Times.

 

Facebook testing sidebar status

Facebook is testing a new method of showing the status of friends to users through chat. Whenever a user opens up a sidebar on the mobile application in test markets Taiwan and Australia, they are shown the latest status that the user posted to their account under them name and their online status, the colored circle that says if they are active, away, etc. The open status will remain under the name for 12 hours, or until a new status is posted, whichever comes first. Users who have this feature active can also pin specific friends to the top if they want to have easier access to their statuses. This is similar to how with instant messaging services users would post “away messages”, with a specific example being AOL Instant Messenger.

 

Read more on Mashable.

 

Sprinklr expands into Japan

Social posting, monitoring, and reporting tool, Sprinklr, has expanded further into the Asian market by announcing a joint venture to create Sprinklr Japan KK, which will be located and headquartered in Tokyo. The moves comes as the company seeks to offer a solution for Japanese enterprises similar to what it offers other companies around the world, and the joint venture is an effort between Sprinklr, PIPED BITS Co., Ltd., Recruit Strategic Partners Co., Ltd., and Suneight Investment Co., Ltd. Sprinklr recently announced an additional round of funding it has received of $46 million, to bring it to a total valuation of approximately $1 billion USD.

More information on Business Wire.

 

Twitter debuts Star Wars emoji

As a follow up to all of the buzz surrounding the brand new Star Wars movie and its recently released trailers, Twitter is now offering users the ability to display emoji of popular characters from the series by entering hashtag commands. The first set of emoji debuted earlier this week, including C-3PO, the Stormtrooper, and the new droid BB8. Although it remains to be seen if there will be others, due to the overwhelming amount of social conversation generated by the recent trailer, it is likely that other popular characters will soon be featured. In order to use the emoji, a user just has to enter a hashtag and the character name into a tweet.

 

Read more on Twitter Blog.

 

Twitter debuts brand new homepage

In an effort to attract new users, and non-logged in users, Twitter debuted a brand new homepage format this past Wednesday. The new homepage look has been in testing since February, but it was officially rolled out to all users, as announced by a blog post from the company. The homepage shows snippets of popular real time content, and also allows users to search for any subject. The purpose of the layout is to portray Twitter has a useful, real-time information service. The update has been rolled out for English-language desktop users first, and will expand over time.

 

Read more on Mashable.

The week in social: YouTube Subscriptions, Tinder Ads, and Lobster

Sunday, April 12th, 2015

YouTube testing subscriptions

Imagine a YouTube with no ads. Imagine there were no more poorly targeted pre-rolls, no mid-scene pop-ups blocking the picture, and never again would you feel the anguish unique to waiting for the “Skip” button to appear. YouTube may debut a subscription program that allows you to leave all of these things behind.
 

 
Read more on Mashable.
 

Tinder tries Ads: you know, just to see what it’s like

Last week, Tinder unveiled its first venture into the ad space by serving a video for Budweiser’s #upforwhatever campaign. The video/ad is fed into the regular content as a user is swiping through, and there are more advanced interaction options built into the advertisement page. Of course, Tinder will be reporting back to the brand on numbers for left/right-swipes.
 
Read more on TechCrunch.
 

Snapchat provides ephemeral geofenced filters at Coachella

Coachella Festival-goers using Snapchat were treated to a set of custom filters paired with specific time periods. Users could share messages that showed not just that they were at the well attended music extravaganza, but that they saw specific artists while they were playing. It’s an interesting study in enabling users to create and share exclusive content that has a meaningful connection to their passion points.
 

 
Read more at TechCrunch.
 

Brands on Periscope

New streaming platforms were all the rage in March, and it’s not surprising that innovative brands arrived soon after. GE, Mountain Dew and Spotify were quick to take their audiences behind the scenes with Periscope, offering their audience raw, unique access to the likes of Neil DeGrasse Tyson, Bill Nye, and Irish indie band The Villagers.
 
Read more on AdWeek.
 

Facebook releases Messenger stand-alone site

Facebook launched a new site that will play host exclusively to it’s Messenger features. While you can still use the regular Facebook page for messaging, the new site promises to provide communications with a minimalist design, and without the distractions of the regular Facebook feed.
 

 
Read more on Mashable.
 

Facebook focus on SMBs

Small to Mid-sized businesses have a new set of publishing tools available, courtesy of Facebook’s Creative Shop. New brands coming to the platform will have access to pre-packaged campaign ideas, creative tips for producing written/photo/video assets for a business page. and a gallery of case studies to stoke out inspiration for using Facebook to promote business.
 
Read more on AdWeek.
 

Imgur adds embed code

The colossal public image host has added new options that enables you to copy a line of HTML for use in embedding on outside sites. By adding this simple feature, Imgur gains ground on the ability to quickly and easily serve images with proper attribution, as well as track more info about image usage, shares and views.
 
Read more on TechCrunch.
 

Retweets get more character(s)

If retweeting content without comment has never been your cup of tea, Twitter has a launched the solution for you. Using the Retweet button on Twitter.com now allows 116 characters to be attached to the original content without the need for any additional editing. That said, brevity likely remains the soul of wit.
 

 
Read more on Twitter
 

Search updates on Twitter

Some users will begin seeing a revamped version of Twitter’s search page. The added features will enable sorting search results by the popularity of the content, or by the chronology of the resulting posts, and a new “People” option will allow combined searches for keywords with specific user accounts. Twitter has not confirmed if these new features will be released to a broader audience in the future.
 
Read more on Mashable.
 

Influencer Marketing

The Shelf released a new infographic this week highlighting the importance of influencer marketing. Blogs are the third-most consulted resource (behind Retail and Brand sites) listed in the customer decision-making journey. Further, sharing content through influencers showed a 3-10 times higher conversion rate than sharing over brand channels.
 

 
Read more on AdWeek.
 

Lobster – the Google of UGC

Lobster aims to stand at the crossroad of user generated content, multi-platform search, and digital rights management. The service will provide brands and publishers a single place to search platforms like Instagram and Flickr, with plans to loop Twittern, Vine, Facebook and Vimeo in the future. Once the content has been selected, Lobster will take on the task of contacting the content owner to secure the proper permission and compensation.

 
Read more on TechCrunch.
 

The week in social: Twitter launches Curator, Instagram ads, and Facebook raises its video game

Sunday, April 5th, 2015

Twitter introduces Curator

Curator leads the news in Twitter updates this week. Publishers, broadcasters and other media organizations can take advantage of the new product to mine relevant content for their own readers and viewers. Complex searches can be constructed to find posts by keywords, authors, location, follower count, retweets and more. Curator provides a platform-native set of tools that span Twitter and Vine, and are focused on surfacing content in real time, rather than “after the fact”. The development will have a deep impact on live monitoring and engagement during broadcasts and events.
 

 
Read more on TechCrunch
 

Facebook Scrapbook

In a few years, Facebook will become a teenager. So too will the countless children that have been featured in photos by their parents over the years. Facebook will now allow official presences of children under 13 years of age, but those presences will rest safely in the confines of a Scrapbook maintained by the parent. The new tagging will allow proud parents to share pictures of their children in a consolidated space among their networks. Facebook reports they are looking into a means to allow teens to control that tagging once they’ve come of age and take on the profile for themselves.

Read more on TechCrunch.
 

Snapchat ousting third-party devs

Ephemeral messaging was SnapChat’s value proposition from the day it launched. On the second day, outside developers began working on ways to defeat Snapchat’s native impermanence. VP of Engineering Tim Sehn reports that every security issue the company has experienced has related to API abuse. Snapchat has maintained that the use of third-party apps is a violation of the terms of service. In a recent series of releases and interviews, the mobile-messaging giant states they’re doing everything from blocking third party apps, to locking accounts for repeat offenders.


 
Read more on Mashable
 

Facebook: Preferred Page Audience

Along side the ever dwindling reach of organic posts, Facebook is rolling out options to let page admins designate their preferred audiences. With precious few impressions coming from organic content, the feature will allow brand pages to target their primary market among the mass of followers they’ve already curated. These early signs allow designation by location, interest and age. We expect to see further refinement in the coming months.
 
Read more on AdWeek.
 

Facebook Riff | Exquisite Corpse

An early 1900′s parlour game gets a mobile reboot with Facebook Riff. The app provides an easy point of entry: create a 20 second video using your mobile device (no importing possible – yet), send the video to your friends with a prompt to add their video to the chain, and send on to the next friend. Each new user in the chain can view/share the video collage as it grows and spreads. Facebook has no public plans to monetize Riff yet, but will most certainly incorporate video ads if it gains traction within the user population.
 

 
Read more on TechCrunch.
 

Ventoura connects travelers and locals

The latest entry into travel networking apps, Ventoura has a unique approach, offering 2 distinct profiles. “Travelers” can connect with other travelers for advice based on common destinations or impromptu meetups. “Locals” can sign on to the app to provide small services and expert advice to Travelers in the area. Ventoura will offer payment options via the app, which will open up quite a few possibilities for travelers seeking more specialized experiences.
 

 
Read more on TechCrunch.
 

Facebook raising its video game

Facebook continues to grow competitive offerings with the likes of YouTube and Vimeo by up’ing its native video capabilities. The F8 developers conference revealed that the user path for uploading videos will be redesigned in the coming months to include factors like expiration dates and audience restrictions. Along with that announcement, Facebook released a new set of Embed tools that allow public videos to be shared on outside sites. Videos can be controlled, liked and shared from the remote viewer, though the prevalence of use will remain to be seen.
 
Read more on Facebook.
 

Instagram report: 6 months of ads in the UK

Instagram has posted on the results on their first 6 months of ad unit testing in the UK. The visual storytelling platform has been very carefully testing paid placement in user feeds since witnessing a large community backlash last year. John Lewis, Channel 4 and Cadbury were among the brands that have reported significant lifts in ad recall and purchase intent since participating in these early stages of Instagram’s advertising platform.
 

 
Read more on Instagram.
 

Smartphones & Social Media

A recent Pew study found that 91% of respondents between 18-29 use their smartphones to access social networks. 75% of those respondents indicated having used social networks over mobile within the previous hour during the survey. 64% of U.S. adults are now smartphone owners, having grown 35% over the last 4 years.
 

 
Read more on AdWeek.
 

Twitter Ads on Profile Pages

You’ve seen your fair share of promoted tweets in your regular Twitter feed. Starting this week, you’ll begin seeing them in a new spot – profile pages. Twitter has begun putting paid ads in the native profile page under the heading “Suggested by Twitter”. The move prompts a discussion about what happens when brands can buy placement on the profile pages of specific users, though verified accounts are not yet subject to these new ads.
 
Read more on Recode.
 

The week in social: Periscope vs. Meerkat, Instagram Layout, F8 developer conference

Monday, March 30th, 2015

The battle between Meerkat and Periscope

Late February Meerkat was announced catching the attention of the media. However, just this week Twitter launched Periscope, its own living stream app. Periscope, with Twitter’s backing is able to show users which of their Twitter followers are also using the live-streaming app. Also, unlike Meerkat, Periscope allows users to save their videos so users can watch them late. Even though this is an incentive to use Periscope, it takes away from the “catch-it-if-you-can” appeal of Meerkat. The battle is on, and now it’s time to figure out which one you like the most!

 

Read more on TIME.

 

Report: Facebook page likes are down

Recently, Facebook removed page likes from users who had not logged into their count for at least six month. This number lowered page likes by an average of 3 – 4%. Social analytics provider, Quintly, created a report around this move and found that even though page likes had been lowered, analytics figures on Facebook became more accurate because deactivated users were no longer counted in engagement.

Read more on Social Times.

 

Facebook LiveRail update

During the F8 developer conference, Facebook announced that it will now support non-video mobile ads on LiveRail. Facebook acquired LiveRail last year, and with this announcement it allows advertisers to manage a variety of ad types. According to Elizabeth Closmore from Sprinklr, this change also gives advertisers more freedom to take their Facebook content and campaigns beyond the social platform.

 

Read more on TechCrunch.

 

Improved Facebook news feed

At the F8 Developer Conference, Facebook explained how it decides what shows up on a user’s news feed. This algorithm has evolved over years by asking users what they prefer to see on their news feed. Facebook said it created three major buckets for data: relationship with friends, content, and activity on the post. Advice from Facebook to marketers is to not push posts that your users will find annoying, because those posts are most likely to be pushed to the bottom of the news feed.

Read more on Forbes.

 

Facebook’s “On this Day”

Facebook launched “On this Day” an app almost identical to Timehop. Unlike Timehop which aggregates data from Twitter, Facebook, Instagram, Foursquare, Flickr, Dropbox, iPhoto or your camera roll, Facebook’s On This Day, only allows users to see what they posted a year ago on Facebook. Even though Facebook has not commented on the similarities between On This Day and Timehop, the similarities are oddly recognizable.

 

Read more on TechCrunch.

 

How social media profiles affect job recruitment

Jobvite, a recruiting software company, created an infographic highlighting insight onto what recruiters look for in potential hires’ social channels. Top social sites searched include LinkedIn (92%), Facebook (66%) and Twitter (52%). Recruiters were most interested in professional tenure, evidence of professional experience, specific skills, and industry related posts. They also considered illegal drug use, sexual posts, and poor spelling and grammar as negatives.

 

Read more on Social Times.

 

Twitter teams up with Foursquare

Through a partnership with Foursquare, Twitter is now able to place location based tweets. Twitter users will now be able to tap the location button and find a list of nearby places. This update can do a lot for Twitter advertising, by potentially allowing marketers to create location-relevant tweets.

Read more on TechCrunch.

 

Twitter helps bullied Teens

The story of #OdinBirthday begins with a mother posting a message on her Facebook support group’s page asking them to send messages to her son Odin, whose difficulties with Asperger’s led to none of his classmates RSVPing to his birthday. After the Toronto Raptors wished Odin happy birthday on Twitter, everything went viral. Odin received approximately 11,000+ tweets and 5,000+ texts on his birthday!

Read more on TIME.

 

Instagram brings hashtag pages to its platform

Unlike before, Instagram will now allow users to click on hashtags and be sent to a page that shows photos and videos from users who used the same hashtag. However, if a user has set their account to private, only approved followers will be able to see shared photos on hashtag pages. This update is available on both the web and app versions.

Read more on Instagram.

 

Instagram’s new standalone app: Layout

Instagram has rolled out Layout, a standalone app that creates a collage on Instagram. Users can pick up to nine images from their camera roll, and the app organizes the photos into three sections: “recent snaps, photos with people’s faces in them, and an area for all your shots.” Layout also has a “Photo Booth” feature that allows the smartphone’s front-facing camera to quickly take four snaps instantaneously.

 

Read more on Mashable.

 

Livestreaming app to watch people sleep

YouNow is a livestreaming app similar to Periscope and Meerkat, except this app has caught the attention of teens and tweens in a major way. The app has a popular hashtag called #SleepingSquad, which shows users sleeping throughout the night. Besides having teens broadcast themselves sleeping, popular YouTube stars have taken to this app where their main followers can comment and interact with their videos.

Read more on Buzzfeed.

 

Facebook expands tools for marketers

With two million active advertisers on Facebook, the social media company announced three new tools for advertisers. Blueprint is for large brands and includes online certification for purchasing, managing, and targeting ads. Learn How, which is offered in 14 different languages, is a set of courses for advertisers new to Facebook. The third, Ad Copy Cheatsheet, provides tips for writing ad copy.

Read more on The Hub.

The week in social: Facebook payments, mobile deep linking, and Conceirge

Monday, March 23rd, 2015

Facebook Messenger debuts friend to friend payments

As speculated, Facebook recently announced that its Messenger app will allow users to conduct friend-to-friend payment. The app now features a “$” sign on the keyboard, to take users to the payments interface. Users will then be promoted to enter a debit card and send money to a friend. Facebook has a team of anti-fraud specialists to monitor for suspicious payments. The social networking site announced that the new feature will be rolled out for Android, iOs, and the Web in the United States in coming months.

FBpayments

 

Read more on The Next Web.

 

Facebook introduces new targeting to help marketers reach people abroad

Facebook has introduced expat targeting worldwide in all its ads interfaces and API. The new targeting option will allow advertisers to target those living with a specific country and expats originating from a specific country. The example given by Facebook is that expat targeting allows businesses to target expats living in Brazil and people born in Brazil but living abroad. The social networking site found success with Etihad Airways who used expat targeting and received a 50x return on investment.

expats

 

Read more on Facebook Business.

 

Sosh brings Concierge to New York

This past week, Sosh launched the app Concierge, an app similar to Uber but for dining in New York City. After San Francisco, New York City is the company’s second market. Concierge essentially creates a tasting menu inventory for the Sosh community, and allows users to reserve a table, pay for the prix fixe meal, and request an Uber for the end of the night all through the app. Concierge had a high success rate in San Francisco with zero cancellations and filled every reservation that Sosh partners put on the platform. The company is now focusing on data entry, so it can shorten the process of setting up Sosh in new locations.

concierge

 

Read more on TechCrunch.

 

Views behind the Internet in developing nations

The Pew Research Center recently released a study about internet usage in developing countries. The center surveyed more than 36,000 people in 32 emerging countries. Its study revealed that although 64% of people believe in the Internet’s positive influence on educating its citizens, 42% are wary of the negative affect on morality. The study also highlighted social networking usage in these countries. The Philippines had the most adults on social networking sites such as, Facebook and Twitter with 93% of its citizens, while China had the least social networking usage with 58%.

developing nations

 

Read more on Pew Research Center.

 

Kenshoo releases study of Android vs. iOS users

Facebook marketing partner, Kenshoo recently released a study about mobile app ads on iOS vs Android. Key results from the study included that specifically targeting English speaking countries led to more costly ads; that iOs as an operating system was more costly than Android; and iOs users were more likely to download an app after clicking on the ad. The study also revealed that click-through rates (CTR) had fallen at the end of the year, but Android systems had better CTRs than iOs. Kenshoo recommended that marketers should target by country rather than language and that advertises should target iOs and Android systems separately to maximize ad performance.

 

Read more on Social Times.

 

Facebook announces new plans for its Messenger App

During this coming week’s FB Developer Conference, Facebook is to announce new features to its Messenger App. This week the company announced Friend-to-Friend payment through the app, but now the company is hinting at opening Messenger to new features, similar to popular messaging apps like LINE and We-Chat. The company is possibly going back to its roots and updating parts of the platform that worked best, such as its gaming central. Facebook could also see potential for businesses to use the app to connect to their consumers and create richer content to be shared on its social network. The FB Developer Conference is set for March 25 -26, 2015.

Messenger

 

Read more on TechCrunch.

 

Introducing mobile deep linking to Bitly

On March 17th Bitly introduced mobile deep linking as part of its Bitly Brand tools and has expanded its business for advertisers to help increase app installs and re-engagements. When users click on the mobile Bitly, they will be asked to either download the app or use the mobile website. According to the launch, 86% of mobile users spend time on apps giving this feature a strong potential for success.

bitly

 

Read more on Bitly.

 

Kenshoo expands support for Facebook Audience Network

Facebook marketing partner, Kenshoo, expanded its Facebook Audience Network to include custom audiences and lookalike audiences. Creating a custom audience is easy and can be found in Facebook’s Ad Manager by clicking on “Audiences”. The company stated that since tracking cookies on mobile applications is more difficult, this expansion allows advertisers to better connect and convert across various devices and boost mobile advertising performance.

 

Read more on Social Times.
 

55% of Facebook users access the mobile app

GlobalWebIndex found that Facebook is the most popular social networking site for smartphone and tablet usage and leads the way with 55% of an active user base accessing its app. According to GWI, the reason Facebook is a leader in mobile app usage is because the platform has engrained itself in our normal routines and has become a daily networking behavior for its audience. YouTube and Instagram followed Facebook with 47% app usage and 46% app usage respectively.

GWI

 

Read more on Social News.

 

The value of video

Facebook commissioned a Nielsen study to find the value behind a video. The study created a test and control group and found that even before an ad was viewed (under 1 second) users were affected by the ad for ad recall, brand awareness, and purchase consideration. The data showed that the ad created up to 47% of total campaign value for those who watched three seconds or less. As expected, the effect of the ad increased as more of the video was watched.

video

 

Read more on Facebook.

 

Vine update for iOs

Twitter has implemented network caching and introduced a new, smaller video file with speed boost and offline support. The app now starts downloading the app’s data before it is opened. The improvements will allow users to view and browse Vines offline. However, users won’t be able to download new Vines until they are back online. The update is currently only available for iOs systems, but the Android update will be coming soon.

 

Read more on Venture Beat.
 

Twitter makes it easier to report threatening messages

In a continued effort to stop bullying and harassment on Twitter, the company released a new feature that compiles harassment reports and allows users the option of contacting law enforcement. To report a threatening tweet, users can click the “email report” button. However, the company isn’t going to send reports for its users, instead Twitter will recommend contacting local law enforcement if people are concerned about their safety.

twitter

 

Read more on Venture Beat.
 

LinkedIn acquires Careerify

LinkedIn acquired Toronto based Careerify with the goal of automating the referrals process. The acquisition will help LInkedIn develop a referral service to support companies with finding prospective clients through an employee’s existing contacts and networks, such as LinkedIn, Facebook, and Twitter. The company has not released specific details around the deal.

 

Read more on The Next Web.