Tuesday, May 31st, 2011
This gorgeous, gorgeous piece of work from the smart chaps at Intel is one of the most perfect uses of the Facebook social graph API that I have ever seen.
Click through to the site, give up virtually all of your Facebook access privileges (we’ll come back to that one later) and just sit back and watch as Intel’s application accesses all of your photos, videos, friends, likes and links and displays them all in a glorious installation that even Getty would be proud of.
If you haven’t done this yet, click through and do it now. Once you’re done, come back again – we need to talk.
Right, welcome back. Done it yet? You have?
So exactly why is this beautiful application so damn good? Let’s explore further.
First, the sticking point: all those access points that the app demands.
I must admit that even I wavered there for a second.
Granting ‘access’ I have no problem with, it’s the ‘Post to my Wall’ part that niggles at me. But, forward you go – why? Because Intel aren’t some start-up off the street, nor are they a second rate newspaper looking for a quick way to proliferate their words and stories and, to be completely fair, if Intel do end up breaking my trust after I hit the ‘Allow’ button, so be it! I can still go back in afterwards and disable their access, right?
And of course, let’s be totally clear here: the combination of all of the above along with the fact that perhaps, just maybe, after the clicking of agreement above I might have my very own ‘Museum of Me’, is more than enough to tempt even the most doubtful of Facebook users – the ol’ ego stroke; gets us every time.
Moving on, what makes the The Museum of Me so special in its delivery is that – through the API access you’ve granted above – it delicately creates a uniquely personalised and deeply personal journey through your social graph in a way that one might perhaps hope their life might be celebrated after they’re gone. Through pictures, screens, connections – they whole exhibition is dedicated to you and it could only really be totally appreciated for what it is by you.
Just enough virtual praise to be flattering, just enough branding to be quietly understood and, to top it all, just enough subtlety in the sharing functionality to entice you to push it out to your friends.
You pushed the like button – didn’t you?.
Speaking of which, at the time of writing the app has been liked just shy of 7800 times. 12hrs from now? When it’s gone viral, who knows what number it’ll hit.
For me, the great thing about this work is that the idea is simple, but the execution is flawless. I can’t show you how great it is, because my version wouldn’t work for you. You have to experience it for yourself. And that – in today’s world of mass information and constant personalisation – is definitely worth three minutes of your day.
Go to it.