The Golden Hedgehog Awards were announced at Villa Park in Birmingham last night. To our delight, we won not one but two trophies!
First up was Social Media Campaign of the Year, for our work with F-Secure (and 358) on Are you smarter than John? And second was a win for Tron: Legacy (with Nokia), in the Community Management Campaign of the Year category.
Awards are great. They are, of course, welcome public recognition for the amazing work our team delivers. But more importantly, they give us the perfect excuse to celebrate and share a collective pat on the back for all the hard work we put in. Not to mention the fact that we can legitimately treat ourselves to cake.
We’re always looking for new people to join our (award-winning) teams in London, New York, Sydney and Berlin, so check out what we’re looking for here. It’s a sure-fire way to lots of cake.
Picking up a silver award in the ‘Best use of existing social media platforms/sites’ category for ‘Nokia / Tron: Legacy’ as well as a Digital Impact ‘Highly Commended’ award in the ‘Best use of online video’ category for ‘Behind the E7‘.
We’re immensely proud of our work on both of these wins and, as ever, we celebrated in the correct and proper way!
Fancy joining us for celebratory tea and cake? Why not apply to be part of our [multi] award-winning team?
We’ve just won a wealth of new clients and we need fresh, smart and hungry talent to help us deliver even more spectacular work for some of the best clients in the world.
Just over a year ago, the 1000heads Nokia account team were gearing up for one of the biggest/most intense workloads of our collective history as we headed towards the 24hr Nokia / Tron: Legacy takeover.
Here, in October 2011, it is still look upon as one of the best pieces of activity we have ever worked on and – for our client – it is continually held up and referred to as their best Facebook campaign, ever.
To put it lightly, we’re chuffed to bits!
A few thank yous:
To the SoMeComms judging panel for recognising our fantastic work.
To our partners at Disney and Propaganda, without whom none of this would’ve happened.
To the ‘heads who worked tirelessly (through the night on some occasions!) to make sure that this activity came together perfectly.
Last, but by no means least, to our awesome client(s) who continually challenge us and brief us into being able to dream, create and ultimately perform best in class and industry-defining work in the social media space.
Thank you, all of you.
Right, let’s get that champagne…
Awards are great, we love them, but what we love more is delivering great work for inspiring clients.
If you’re looking for a career change and want to work with some of the best and smartest people in the industry, then get in touch.
Following up on our recent shortlist success with N8Producers (awards announced later this week!), 1000heads are proud to announce a further five shortlist placements for two separate pieces of work.
First up, Behind the E7
In February of 2011, Nokia was launching its flagship enterprise phone: the Nokia E7. With more and more of their devices being well-reviewed for their industrial design, Nokia wanted to give a ‘behind the scenes’ demonstration video that not only highlighted the product itself, but also gave an insight into the design philosophy that exists within the very DNA of the company…
Hitting over 100,000 organic views in the first 24hrs was a huge success for both us and the client. Combining that with the top secret competition hidden in the video (did you spot it?) meant that overall, this is one of our best video creations to date.
Thanks to these results, Behind the E7 has been shortlisted for the following two awards -
At the end of 2010, Nokia partnered with Disney for the launch of the film Tron: Legacy. With the majority of the plot set ‘online’, it made perfect sense to compliment this with a social media campaign reflecting and building upon those elements. As the world’s leading word of mouth marketing agency, 1000heads were perfectly placed to deliver against this brief…
To date, this is Nokia’s most successful Facebook campaign, ever.
With that in mind, it’s great to see the above work has now been shortlisted for the following three awards -
When international recovery and compression sports clothing brand SKINS wanted to replicate the grassroots loyalty they had secured in Australia and the USA in Europe, they knew that word of mouth chimed with both their early underground viral success and their ambitions to be a challenging and empowering brand.
Proving that with SKINS ordinary people can achieve extraordinary things, 1000heads discovered Quentin Field Boden – a 51 year old UK blogger and amateur road cyclist who had grand plans to ride the entire Tour De France route – and made his dream happen. While Quentin trialled SKINS’ new products by cycling the route three days before the professionals, uploading his experiences and engaging with cross-Channel sports communities along the way, a further set of influential cycling enthusiasts in the UK and Australia were sent SKINS products to trial at home through challenges that reflected the hardships of the Tour.
Spanning three countries simultaneously, Tour de Velo dramatically increased traffic to the international SKINS sites, generated high volumes of positive, independent WOM – and positioned SKINS as the company that promoted the voice of the ordinary fan amidst the saturated brand promotions at one of sport’s biggest events.
Before we get share all the great case studies, keynotes and insight we gleaned from the WOMMA (Word of Mouth Marketing Association) Summit 2010, we have to simply celebrate and say thank you to our team by highlighting the WOMMYResearch Award we won for our #NokiaNav campaign.
Collecting the award alongside Craig Hepburn, Global Head of Digital for Nokia
The WOMMYs are the most prestigious and rigorous awards in the word of mouth industry, and we are delighted that we’ve been acknowledged for “Best strategic thinking to measure the impact/success of WOM”. With #NokiaNav,we focused on understanding, measuring and shifting the sentiment of conversation around Nokia’s accessories and navigation tools. We believe that this approach, which moves beyond reach to the context and meaning of word of mouth, is essential in creating truly effective campaigns.
Here are a few of the guys who really deserve the credit: our Nokia Account and Community team Katie, Simon, Frank and Joel. They share billing equally with the Analyst Team of Joe, Allan and Marzena – who weren’t around for this photo but who did all the incredible data and insight work that made #NokiaNav possible – an awesomely talented bunch.
You can buy WOMMA’s Word of Mouth Works book to see full case studies of all winners; in the meantime get in touch if you’d like to know more about what we did!
That’s what the super-smart bods over at New Media Age have said we are anyway -
Each year, NMA release their ‘Top 100 Interactive Agencies’ league table and, although we’re not in the overall rankings, we have been given the rather prestigious nod in the ‘Ones to Watch’ section.
As they say themselves -
“‘This section in the guide lists agencies the publication believes has done some exciting work over the past 12 months and has really tried to be innovative in their approach to digital.”
Thank you very much New Media Age, we’re honoured to be included.
A couple of months ago we entered a little creative awards ceremony known The Chip Shop Awards. Billed as ‘creativity with no limits‘, the categories include such prestigious titles as; ‘Best work any brand you haven’t a hope of winning’, ‘Best reject’ and ‘Best use of shocking copy’.
The ‘original’ idea was to take last year’s plagiarism winner and re-enter it as our own. As it turned out, the judges loved it.
— Yes, the ‘award’ is an actual bottle of vinegar. Amazing —
Special thanks to 1000heads CEO, Mike Rowe,for coming up with the ‘original’ idea and of course, it wouldn’t be fair to accept this without a special nod to last year’s winner (and creator of the ad in the first place), Miss Ali Turner.
Ali, drop us a line or leave a comment – we’d love to send you some cake
Miele are a delight to have on the 1000heads client list. Our Word of Mouth approach combined with their strong brand allegiance in the consumer sector has meant for a particularly successful union.
And it is the quality of the product and associated customer service that fosters such an allegiance among owners of the brand. This combination saw success at the Which? Awards 2010 yesterday. Miele claimed the title of Best Domestic Appliance Brand for the third time in four years. Peter Vicary-Smith, CEO at Which?, described the category as a ‘hard fought accolade’, citing Miele’s ‘exceptional product range’ and ‘consistently high customer satisfaction scores’ as the factors that impressed the judges. Congratulations Miele! A full list of winners can be seen on the Which? Awards 2010 website.
Having worked with Miele since early 2008, 1000heads has aggregated online discussion with our Word of Mouth hub Forever Better, creating a resource for consumers to read what others think of the brand. Beside this we’ve run tailored activities and hosted voices at events where Miele have had a presence, incorporating passion groups across food, fashion and design.
