Our Work
Skype’s premium group video calling allows people to get together whenever apart. We were briefed to explore ways of showcasing the benefits of Skype Premium – focusing on Facebook users who may not have considered upgrading. Our challenge was to find a way of socializing the experience of the group video call.
We created the ‘Say it with Skype’ Facebook app that enabled friends to send special messages with the help of artists and performers – all framed in a group video experience that users could join via webcam.
We launched with a ‘Happier Birthdays’ section with the help of artists including Bowling for Soup, Ash, Scarlet Grey, Imogen Heap and CSS.
And to help spread the word we created personalized group video messages for Skype users on Twitter.
Next we added a ‘Happier Holidays’ section for Xmas with the help of acts like Alice Cooper and Boyz II Men and Autumn in Disguise.
So far, the campaign has generated over 85 million social connections across bought, owned and earned channels. There have been 600,000 visitors to the campaign site and over 52,000 user generated videos have been created and sent through the app. All this in a little over two months since launch…
Nokia: Foursquare enabled gift machine
To celebrate Nokia’s sponsorship of Social Media Week 2011, we built this Foursquare activated machine for all and sundry to enjoy. And they did…
YouthNet: The Morning After Brewery
YouthNet asked us to help them talk to young people in a fresh and innovative way about the issues of sex and alcohol. And so the Morning After Brewery was born…
Disney / Nokia: Tron franchise
We supported Nokia’s sponsorship of the Tron movie franchise with a social engagement program that brought the movie experience to life in social media and reached millions online.
F-Secure: Be Smarter Than John
How do you get everyone talking about internet security?
With the launch of their new Internet Security 2011 product, F-Secure wanted to communicate the need to be as savvy with personal information online as you would be in the real world.
We worked with 358 to build a fully integrated, cross channel campaign that encouraged people think about being smarter with their online data by creating real life situations that challenged and disrupted.
We brought John to life, a fictional character active on and offline, with an unhealthy disregard for the safety of his personal information. The campaign combined outdoor display, guerrilla, social media channel takeovers, Facebook apps and influencer engagement in order to reach our target audience in a very personal way – wherever they were.
Everything we did linked on and offline seamlessly to empahasize that being safe and savvy with personal information shouldn’t stop once you’re online.
Proving that with SKINS ordinary people can achieve extraordinary things, we discovered Quentin Field Boden – a 51 year old UK blogger and amateur road cyclist who had grand plans to ride the entire Tour de France route – and made his dream happen.
While Quentin trialled SKINS’ new products by cycling the route three days before the professionals and sharing his experiences in social media at every step, a further set of influential cycling enthusiasts in the UK and Australia were sent SKINS products to trial at home through challenges that reflected the hardships of the Tour.
Ovi Maps: Making navigation social
How do you make Nokia’s navigation solution conversational and get new audiences talking?
We used insights and worked back from what people naturally love to talk about. We then developed a social strategy that engaged and inspired our target audience of automotive enthusiasts as well as technology fans to experience, review, and ultimately recommend Nokia’s leading navigation solutions and accessories.
