We’ve built our expertise over the last 10 years in order to offer our clients a fully integrated solution for social and word of mouth encompassing;
Consultancy
Insights and measurement
Engagement
Advocacy Relationship Management (ARM)
Social Business Unit
1000heads has more than 10 years experience helping global FMCG brands, academic institutions and charities build internal knowledge and develop social strategies.
We run WOMAcademy, a workshop programme designed for companies who want to understand the theory, tools and application of word of mouth for measurable business success. Our alumni include Cancer Research, Mars, BT and Heineken.
We’re also experts in word of mouth within the family unit. We set up Different Size Feet as a specialist division of 1000heads which focuses on family WOM strategy and engagement – not simply for traditional ‘family’ brands such as FMCG and leisure but for all brands seeking to engage with mums, dads and children.
WOMTrak™
WOMTrak™ is our proprietary social analytics suite. WOMTrak™ combines smart technology with human expertise to help brands understand online and offline social interactions, opinions and behaviours impacting on reputation and revenue. We’ve also developed VoiceBox™ to identify key voices shaping these discussions and measure the impact of advocacy and influence. Get in touch for more info.
Conversational Creative
Conversation thrives on good ideas – creative, relevant, tactical, memorable WOM triggers. And the best ideas are based on insight and understanding. That’s why our creative is born out of listening. Our activations have driven word of mouth, and won awards and industry recognition, for some of the world’s top brands including STA Travel, Nokia and P&G.
Social Product Programmes and Influencer Activation
We can help clients crowdsource innovation, and build social into the DNA of the product development experience itself – from design to market. We’re also able to get their products and services into influential people’s hands to experience, review and recommend. Our profiling tools identify the right voices for each brand we work with, so they are talking with people passionate about them. We handle the fulfilment through our dedicated logistics team.
Check out some of our recent work.
Building advocates is about more than just campaigns and big ideas. We help brands use a variety of strategies to achieve ‘always on’ relationships between them and people.
Community Services
If you are looking to grow an existing community or build relationships with new communities, we can help – online and offline. Our dedicated in-house community and social channel management team have experience working with different audiences from fashion and beauty, to technology, travel, sport and fitness. Have a look at what we’re doing for Nokia, Veria and Aussie.
Managing negative word of mouth is an integral part of our community management approach. Our team are able to support customer care channels and can be deployed to assist with detractor management and crisis management.
Building a community doesn’t just happen through social media. We have more than 10 years experience connecting digital with physical – organising and running offline social engagement inc ARGs, events, meetups and experiential activities to strengthen bonds between advocates and deepen relationships.
VoiceBox™ is our proprietary profiling and advocate management tool providing real-time information about the social behaviour and conversation of brands’ advocates and influencers. VoiceBox™ also connects the conversational with the transactional by adding social insight to CRM systems, enabling our clients to measure their customers’ word of mouth and influence. Intrigued? Get in touch for more info.
Find out more
Last week, I attended a conference in Egypt all about the uses and abuses of social media in a changing world. One of the questions that kept cropping up during discussions was on the variable nature of the online network, and the implications this will have on our social behaviour.…
I held out for as long as possible, but a few months ago, I allowed my 11yr old son to open a Facebook account (their ‘terms of service’ state they have to be 13). Frankly, I was just as concerned about the necessity of lying about his age as I was about the safety issues, and even more so about the temptation to spend yet more time in front of a screen.…
In a world where brands are striving to be more human and authentic, isn’t it natural to make mistakes or get burnt every now and again? Often brands find themselves looking at a difficult situation, whether it’s because of a mistake or simply a competitor trying to devalue their reputation, and have to ask themselves… “What do we do now?”
I’d like to share a story with you about two unlikely companies that have both received a surge of interest and positive publicity because of the way they handled a tricky situation.…
Facebook has launched a campaign with the UK and US organ donation services to encourage new donors to register and post on their Timelines.
While the decision to become a donor is a very personal one, sharing it seems natural. Why wouldn’t we want others to know we’ve signed up, especially if it might motivate them to do the same?…
We’ve been a keen supporter of Like Minds from its foundations in 2009. Over the years 1000heads has presented keynotes, hosted lunches and attended summits, and we will be running an immersion session at the 2012 conference in May. However, we realise that while a number of ‘heads are actively involved, not everyone gets the opportunity to add their minds to the Like Minds mix.…
My name is Molly, and I am an introvert.
There, I’ve said it. Few of my colleagues or acquaintances would believe it. My job as Social Business Director at 1000heads demands some of the most ‘extroverted’ activities you can imagine – speaking at international conferences, running training programmes for clients, internal evangelism – activities that demand constant sociability and public gregariousness.…
We’re launching a grad scheme, offering three people the opportunity to work with us for three months, with the possibility of a permanent position afterwards.
Interested? Follow the instructions.
UPDATE – the grad scheme is now closed.…
I’m new to 1000heads, and have often been asked by family and friends what it is we do. Here’s just one example.
We recently supported the Nokia US launch of the Nokia Lumia 900. The brand and international rap superstar Nicki Minaj teamed up to host a launch of epic proportions, live from Times Square.…
VoiceBox™