Date(s) - 03/09/2012 / 6:30 pm - 8:00 pm
Katy is joining in this debate where Rory Sutherland, Sue Unerman and Andy Nairn will be asking big questions about the value of social data, including:
Are creative agencies losing out because they’re finding it harder to make systematic use of data (despite feeling like they should be using it somehow)?
Are media agencies in control because they live and breathe the numbers? Or do they start with the numbers but never get to great ideas?
Do integrated agencies use data brilliantly but end up atomising audiences and fail to deliver big brand shifts?