This morning, Mashable is reporting the launch of Ticketmaster‘s latest layer of Facebook integration, a move that allows users to see exactly where their Facebook friends will be sitting at various different events and gigs across the globe. Live on over 9000 events across the Ticketmaster website, the new interactive map enables seat tagging, which [...]
Earlier this week, James wrote about Klout, sparking debate as to whether hotels and airlines that are using the influence-rating site to reward high-scoring customers demonstrate that social media is still being used to benefit the same old privileged few. However, if we look at the other end of the scale, the travel world also gives [...]
I’m an ardent supporter of all things Foursquare-related; be that through either [on a consumer level] meaningless badges acquired through a specific number of check ins or [on the brand side] a fairly robust off-the-shelf loyalty card system – I think the possibilities with the platform, should it hit critical mass, are endless. But that’s [...]
We’ve been talking about running different themes here at the ‘heads of late and one that continually pops up over and over is that of Travel and Tourism; who’s engendering positive word of mouth and who isn’t. Not one to focus on the negatives, I thought I’d kick this session off with a focus on [...]
Three and a half years ago, I joined as a ‘copywriter’. It was a bit of a misnomer, as back then every ‘head did pretty much everything – research, engagement, client services, reports. But although I have now moved into the more strategic realms of our social business consultancy, I have always remained a logophile at [...]
