As part of our active membership of the Internet Advertising Bureau (IAB) Social Media Council, it’s our duty to discuss, debate and disclose details and information about the issues facing the industry today. Effective immediately, we’ll be contributing a monthly column to the IAB UK Social blog pages and that kicks off today with this [...]
This morning, Mashable is reporting the launch of Ticketmaster‘s latest layer of Facebook integration, a move that allows users to see exactly where their Facebook friends will be sitting at various different events and gigs across the globe. Live on over 9000 events across the Ticketmaster website, the new interactive map enables seat tagging, which [...]
The Challenge: How do we use WOMTrak to help market both 1000heads and its insights and analysis suite? The Insight: 1000heads excels at reactive work. Contemporaneous content will always get bigger pick up, so throughout June we planned to keep our eyes peeled for an event where we could do just that. What We Did: [...]
Last week, after getting all excited about this past weekend’s BIG FIGHT, I tasked our hardcore team of crack word of mouth analysts with monitoring and tracking all the social media buzz leading up to, during and after the main event. Working tirelessly through the weekend (along with our creative team here internally and our [...]
On my morning trawl of the internet this morning (on the search for awesome content to share over the newly awesome 1000heads Twitter feed), I came across this awesome video from HBO. [contains mild swearing] You’re forgiven if you don’t stick around for the whole thing; although compelling, if you’re no boxing fan then I [...]
— aka The Social Season Ticket — One of the biggest problems facing almost all sports teams and associations today is the question of how to maintain and/or boost attendance figures. And frankly the reason the question keeps popping up so regularly is because it’s such a hard thing to affect – no matter which [...]
It’s a new month and so we embark upon a new theme of conversation for 1000heads.com. For April, we’ll be sporadically focusing on all things Retail and, as resident sporty-head here at 1000heads HQ, I’ve taken it upon myself to apply some of my usual sports-based thinking to that of the retail world. Ready? Here [...]
“Radio was put on the map by the abdication of King Edward in 1936, 17 years later TV was put on the map by the coronation, and the Olympics is going to do for digital, what the coronation did for TV and the abdication did for radio. This is going to be the digital Olympics [...]
