Archive for the ‘social business’ Category
Wednesday heralded one of Social Media Week’s most exciting events: the Nokia Social Innovation Lab. Four young entrepreneurs gave inspiring presentations about how social tools have helped turn their business idea into reality. Each had a different, but equally fascinating story to tell. Within the packed room, tensions were running high (and so was the [...]
Emanuelle Degli Esposti, February 17th, 2012
Posted in Case Studies, Creative, Events, Offline/Online, social business, Uncategorized /
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A couple of weeks ago, David Cameron announced the introduction of a Co-operatives Bill before the next election. The proposed bill will consolidate and simplify 17 different pieces of legislation, making it much easier for investors to start up and run a co-operative organisation. The People’s Supermarket: run by the people, for the people Why [...]
Molly Flatt, February 15th, 2012
Posted in News, social business /
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Last week, my boiler broke down (bear with me I do have a point here). For two full days during one of the coldest weeks in the year I had no hot water or heating in my flat, and when I called British Gas I was quickly assured that an engineer would be round imminently [...]
Emanuelle Degli Esposti, February 8th, 2012
Posted in Case Studies, ethics, Offline/Online, social business /
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Scarcity, secrecy, exclusivity. Three words that don’t exactly reflect the transparency and freedom of information that brands are supposedly striving for in a social age. But that’s also the reason that they can be so powerful in triggering emotional impact and peer-to-peer conversation when they are used well. Last week, a friend of mine invited [...]
Jess Luper, January 31st, 2012
Posted in social business /
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Becoming a social business is not quick, easy or cheap. You can’t do it with a campaign, a Facebook page or a set of guidelines. It is worthwhile, but like anything worthwhile, you have to work really hard to achieve it. And with social business, you have to keep working and evolving, every day. It’s [...]
Molly Flatt, January 10th, 2012
Posted in social business /
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It’s time for our monthly glimpse at the latest and best thinking, case studies and stats around social business, and December is proving to be a (Christmas) cracker. Edelman have released a deck on Social Business Planning in 2012 (And Beyond) – a behemoth, but a great resource for anyone wanting the big picture of [...]
Molly Flatt, December 16th, 2011
Posted in social business /
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Here at 1000heads we’re huge on psychology (one of us even went to see A Dangerous Method the other day). Everything we do is rooted in the most up-to-date research around behavioural science, anthropology and sociology, as well as insights we can steal from anywhere else – theatre, music, religion, design thinking, gaming, zoology, you [...]
Molly Flatt, December 8th, 2011
Posted in social business /
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I haven’t blogged here for a couple of weeks thanks to a hectic schedule – including delivering a keynote on Innovation + Opportunity for Like Minds 2011 (the best yet) and presenting on Thinking Beyond Social Media at the inaugural Ladies That Tweet event in Cornwall. The decks of my presentations are pretty useless, to [...]
Molly Flatt, November 3rd, 2011
Posted in Events, social business /
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With the social business industry exploding at the moment, here’s a quick digest of some of the recent interesting developments, resources and reads out there to help you keep on top of the latest thinking and case studies. First up, IBM, which we’ve profiled here before, continues to position itself as a leader in social [...]
Molly Flatt, September 15th, 2011
Posted in Measurement, social business /
2 comments
…is not to talk about social tools. Or social business. Or social theories, whitepapers, stats or case studies. It is to get stuff done. The stuff that your business is made of; be that selling shoes or healthcare provision or delivering fish. We don’t call our colleagues on the telephone to discuss how awesome it [...]
Molly Flatt, August 25th, 2011
Posted in social business /
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