Another first for the blog to see us into the bank holiday weekend – this time we welcome Julian Schollmeyer, our Client Services Manager based out of Berlin, with the salutary story of a German social campaign… ^MF It started out as just another social media crowdsourcing campaign along the lines of Walkers’ ‘Do Us [...]
I’m a big fan of itsu. For one thing, there are three outlets very near our office, and their salmon and tuna sushi with extra ginger and wasabi makes my lunchtime just that bit lovelier. For another, they have an inherently social style. Sure, their social media presence is poor. They run some Foursquare deals [...]
When talking with FMCG brands, I hear the same sentiment over and over. Word of mouth is all very well for sexy or luxury brands – but why would anyone bother talking about products that are so everyday? Our instinct is to assume that word of mouth has the biggest influence over the biggest purchases [...]
It’s a new month, so it’s time for a new theme here at 1000heads HQ. For March we’re going to be talking about all things FMCG. So where to start? Having worked with a fair number of larger FMCG brands in the past, today I want to talk about corporations that manage large multi-brand portfolios. [...]
