When I first started working at 1000heads, I was regularly asked what I did, and I usually began by explaining, ‘We build relationships with key influencers to affect conversations about brands.’ Actually it started out a lot more convoluted than that, with references to insight and advocacy and amplification; the number of glazed expressions prompted [...]
Two weeks ago we released our research white paper, ‘Meet the Family: A new model for social influence.’ Our aim was to explore the different influences that impact upon purchasing behaviour within the family; but also, crucially, to identify which ones are most important, for which types of people. So this week we’ve been reading [...]
Exciting news! Today sees the official launch of Different Size Feet, our specialist family consultancy unit designed to deliver in-depth insight into the area of family social influence. Working closely with us here at 1000heads, Different Size Feet, (headed up by our family brands expert, Carrie Grafham) was developed to meet a need for greater [...]
