Archive for the ‘B2B’ Category

IBM: a social business case study

I’m often asked for case studies of great social businesses, and I must admit that it can be a hard task. Many brands are doing elements of social business well – BestBuy’s customer service, say, or Deloitte’s social recruitment – but very few yet are demonstrating a thoroughgoing commitment to being social from the inside [...]

Molly Flatt, July 29th, 2011
Posted in B2B, Case Studies, social business / One comment

B2B and Social Media – #dellb2b

Last week 1000heads was invited to attend the B2B edition of ‘Social Media Huddle’ hosted by Dell, Google and For Immediate Release [FIR]. The networking event – the third in its series – takes the unconference route in its execution, whereby guests can create their own sessions for others to attend on the day. I’ve [...]

James Whatley, March 22nd, 2011
Posted in B2B, Case Studies, Events / One comment