Facebook hits a billion active users
On October 4th, Zuck announced that Facebook surpassed the one billion active user mark. This happened for the first time on September 14 at 12.45 PM Pacific time. A staggering achievement. Here’s his note to the world, posted on the Facebook blog.
“This morning, there are more than one billion people using Facebook actively each month. If you’re reading this: thank you for giving me and my little team the honor of serving you. Helping a billion people connect is amazing, humbling and by far the thing I am most proud of in my life. I am committed to working every day to make Facebook better for you, and hopefully together one day we will be able to connect the rest of the world too.”
And to mark the occasion, Facebook tapped W+K to produce this ad.
Tumblr gets social analytics tool
Tumblr’s Rick Webb announced news of the new tool on stage during his keynote at Ad Week’s OPS conference. The app was built by Union Metrics on the Tumblr firehose and has licensed access to Tumblr’s firehose via Gnip. Tumblr currently hosts more than 75 million blogs and 32 billion posts, with over 70 million new posts going up daily.
Screenshot above courtesy of TNW.
Twitter rolls out surveys
This week, Twitter rolled out a survey tool which will be used by advertisers to measure reactions to their campaigns. Targeted users will see a tweet asking them to take a survey, and if they click on it, the message will expand within their timeline and trigger a brief series of questions. Nielsen will work with Twitter to analyse the results.
Read more on Marketing Vox.
Lady Gaga is first to hit 30 million followers
Another social milestone has been achieved this week. Lady Gaga’s Twitter channel has broken through the 30 million mark. She was first to hit 20 million – a feat achieved not long back in March of this year.
Read more on Digital Spy.
Foursquare partners with OpenTable for reservations via mobile
You can now make restaurant reservations directly through Foursquare’s mobile apps. Foursquare has partnered with OpenTable to run the initiative across 25,000 restaurants that allow online booking through OpenTable. Qualifying restaurants will have a Make Reservation button on its Foursquare profile.
Nobody from Foursquare has mentioned anything about monetization, but presumably Foursquare will be taking a cut from each restaurant that secures a customer using the reservation feature.
Bing handpicks writers for its social sidebar
Bing announced this week that writers will now be being featured in Bing’s Social Sidebar. US based searchers will see journos appearing in the People Who Know section of the Bing sidebar. These authors will be mixed in with people who have answered questions on Quora or who tweet regularly about the search topic. With the Klout partnership, users will likely also see a lot more content from Klout high scorers as well. Writers will be identifiable by the words writes for in their mini bio next to their avatar.
Read more over at Search Engine Land.
Jay-Z to stream live on YouTube
Jay-Z’s eight-performance concert series at the Barclays Center in Brooklyn, NYC ends with a YouTube live stream. It’s part of YouTube’s aim to bring more original programming to the site. He’ll hope the initiative boosts the already impressive channel stats – 117,000+ subscribers and over 304+ million video views to date.
Facebook clarifies new ad suite in blog post
Facebook has consolidated info on its new ad offerings into a concise and easy to follow post – leading with the prime directive of protecting users’ privacy. In short, Facebook Exchange is a real time ad bidding market. Custom Audiences helps advertisers use existing CRM data to target Facebookers. Additionally, Facebook’s recent Datalogix partnership allows marketers to track in-store purchases based on previous Facebook ad engagements. Forbes has a great (and in some areas eyebrow raising) lowdown – examining Facebook’s strategy and direction.
What works on Twitter
This week, The Wall Blog has crunched data and pulled various research pieces together to deliver this handy infographic on Twitter content best practices.
Read more on The Wall Blog.
SLJ’s message to Obama tops this week’s viral chart
With approaching 500,000 shares in the past seven days, WAKE THE FUCK UP is the most shared ad this week.
See the whole top 10 on Brand Republic.
Zynga shares fall to all time low
Zynga’s shares fell more than 20 percent to an all-time low in after-hours trading. Zynga cut its bookings projections to be between $1.085 billion and $1.100 billion, down from $1.150 billion to $1.225 billion. CEO Mark Pincus commented “The third quarter of 2012 continued to be challenging and, while many of our games performed to plan, as a whole we did not execute to our satisfaction”
KitchenAid insults Obama with dead grandma tweet
KitchenAid posted the below to their official US account (with over 24,000 followers) during Wednesday’s presidential debate.
“Obamas gma even knew it was going 2 b bad! ‘She died 3 days b4 he became president’. #nbcpolitics”
Obama had mentioned his grandmother during the debate. She died just before he’d been elected president. KitchenAid immediately issued a Twitter apology but was too late to contain the conversation.
Stubhub employee lets off steam
Stubhub’s PR team are apparently “investigating the origins of this tweet”, one that slipped out onto the social web on Friday – likely by an employee posting to the wrong account. As above, a quick retraction and apology was not enough to stem the flow of retweets, screenshots and conversations.
How to engage Redditors
Billed as the front page of the internet, Reddit receives 2.5 billion page views per month. However, spam is an increasing concern to the community. This handy infographic was put together by Prestige Marketing to keep content marketers on the straight and narrow.
Thanks to Social Media Today for the heads up.
1000heads nominated for 12 industry awards
Permit me a bit of a selfish addition but we are very proud to have picked up no less than eight category nominations (including social agency of the year) in Friday’s Social Buzz Awards as well as another four award nominations at BIMA on Wednesday night. The nominated work spans the entire agency and includes a range of clients across multiple offices. Thanks to the judges and props to all the ‘heads.