Here’s our pick of this week’s stories from around the social web…
Could Twitter commerce be coming?
Twitter’s CEO, in an interview with CNBC on Wednesday, mooted that Twitter could be considering ecommerce in the future.
“It’s particularly interesting in areas where you’ve got things like perishable inventory, like tickets. We observe that and are paying attention to that, and are thinking about the kinds of ways we could participate in that value exchange.”
Twitter toyed with ecommerce in 2010 with its Early Bird initiative. Twitter promoted discounts from retailers via an @EarlyBird account and earned revenue from the sales. However, it was shut down after just a few months.
More on CNBC.
Myspace gets a redesign
Now owned by an ad network and backed by Justin Timberlake, Myspace has tarted itself up and the reaction has been extremely positive all round. Using elements of Pinterest and Windows8, the designers have done a great job. Adage has compiled some industry reactions.
“Once-dominant now-withered social network MySpace has returned with new owners and a new design — and, in all honesty, it looks pretty cool.” Wired’s Ian Steadman.
“If you haven’t seen the new Myspace redesign, you’re missing something. It makes FB look like MS-DOS.” Bloomberg Businessweek tech columnist Ben Kunz.
Here’s a promo video to announce the refresh.
Facebook teams up with Dropbox for group file sharing
Facebook groups will soon be able to share files via Dropbox. Documents, photos and videos will be sharable from users’ Dropbox accounts straight onto their group’s wall. To get started using Dropbox, users will need to click the ‘Add File’ button on their group’s page and then link their Dropbox account. The feature is expected to hit Facebook on Wednesday.
Twitter upgrades the Discover tab
Following updates in December and May, Twitter has made more changes to the Discover tab. Users will now see a continuous stream of expandable tweets, showing the most relevant stories and photos. The updated format “is rolling out gradually to everyone” according product manager Sara Mauskopf on the Twitter blog.
Klout adds support for Facebook pages
This week, Klout has added support for Facebook pages which Adithya Rao and Girish Lingappa announced in a blog post on Friday. Klout estimates that a user with a score between 70-80 has an average of 13,000 users talking about their Facebook page.
Instagram beats Twitter for mobile visits in US
The latest comScore data puts Instagram ahead of Twitter in terms of daily mobile visits in the US. In August, smartphone users visited Instagram more frequently and for longer periods. Instagram had an average of 7.3 million daily active users compared with Twitter’s 6.9 million. What’s more, the average Instagram user spent 257 minutes accessing the photo-sharing site via a mobile device in August compared to 170 minutes viewing Twitter.
Pokes become realtime
A Facebook intern tweaked some code and made poking realtime. Facebook now sends an update that you’ve been poked back via pop up, instead of the user needing to refresh the page. A slow news day at TechCrunch led to the invention of Poke War. Watch it, if for nothing else, to hear a mariachi version of Metallica’s classic Master of Puppets.
Klout partners with Bing
Klout’s just signed a strategic investment and partnership with Microsoft that will create a product and business relationship with Bing. Klout scores are to start appearing in Bing searches. Search topics like ‘personal training’ and users will see people with high relevant Klout profiles appear in the results. Search results from Bing will also start contributing to Klout’s scoring algorithm.
More on TechCrunch.
Facebook launches Gifts
This week, Facebook launched Facebook Gifts. Gifts will be integrated with birthday reminders so that users will see notifications urging them to give gifts to people with upcoming birthdays. Users will also be able to send gifts from their friends’ timeline pages. The product has been developed from the same team who handled its acquisition of Karma, a gift buying startup, in May for $80 million.
Search Engine Watch releases report on Facebook ads
Search Engine Watch this week published a few interesting stats on how Facebook ads are being used by advertisers. Here are some choice cuts:
Unlike Google or Bing pay-per-click, advertisers have a tendency to promote groups and applications very aggressively on Facebook. In terms of the amount of copies: 58 percent of Facebook ads advertise domains, 3 percent advertise apps, and the remaining 39 percent feature Facebook groups. Therefore, 42 percent of Facebook ads do not send users beyond Facebook itself.
Pew release stats on news consumption via social and mobile
According to Pew’s latest study on news consumption, social media as a source for news grew from 9 percent to 19 percent in the last two years. 13 percent of respondents got some news from Twitter. The percentage of the public that sees news via social sites such as Facebook, Google+, or Twitter increased from 29 percent in 2010 to 47 percent in 2012.
Read more on the Pew site.
Facebook continues fake fan pogrom
Facebook is not wavering in its commitment to purge its network of fake profiles. This week, Mashable published a list of the most affected brands and personalities so far and their losses. In real terms the numbers are pretty teeny but it’s the statement that really matters.
1. Texas Holdem Poker: -198,344 fans (-0.30%)
2. CityVille: -72,631 fans (-0.29%)
3. Lady Gaga: -65,505 fans (-0.12%)
4. Rihanna: -49,861 fans (-0.08%)
5. Shakira: -48,359 fans (-0.09%)
6. AKON: -47,937 fans (-0.11%)
7. Justin Bieber: -45,274 fans (-0.10%)
8. Mafia Wars: -39,708 fans (-0.21%)
9. Michael Jackson: -36,751 fans (-0.07%)
10. Enrique Iglesias: -35,271 fans (-0.12)
AMC v Oreo Twitter battle
Cinema chain AMC Theatres bit back on Tuesday after Oreo asked fans if they ever sneak cookies into a movie. “NOT COOL, COOKIE” was the @AMCTheatres response, which was retweeted over 200 times. Game on. Here’s how the friendly banter played out.
Shane Adams, Community manager at AMC (“Oreo Eyes” above), summed up the head to head on his blog and underlined some really valuable lessons for brands who want to engage more meaningfully through social channels. Here’s his take out – a near-certain swipe at overzealous internal comms or legal folks IMO.
I cannot emphasize this enough. As the AdWeek story circulated around the office, I wanted to make one thing clear to my superiors: successes like this are not purely the result of being clever. Being given the latitude to react and respond is critical for a social media group within a brand. Trust matters. The trust that we have been given is an invaluable asset in instances like this. And I will continue to live up to that trust…why wouldn’t I? I am a representative of the brand (a brand that I am proud of), so why would I do anything that would harm the brand?
That ownership in what we do better equips myself and my colleagues to do amazing things. It helps if you have a brand whose voice is defined as “fun and engaging.”