Today sees the official launch of WOMMA’s new social media disclosure guide that highlights the best practices and responsibilities for marketers using social media.
The new guide is the result of a long process involving consulting expert panels, gathering crowdsourced feedback, convening the Members Ethics Advisory Panel, and incorporating US and international regulatory/marketplace updates. It covers the responsibilities of both marketers and advocates (the consumers they engage with in social media), how to achieve clear and prominent disclosure, and policy best practices for companies to adhere to. It is intended to be a living document, regularly updated as the landscape evolves.
Not something we’d recommend
WOMMA (the Word of Mouth Marketing Association) has long been an ethical leader in the social space, with their Ethics Code the industry standard. Here at 1000heads we are Founding Members of WOMMA UK, the British division of the organisation, and we were the first word of mouth agency to publish our own company ethics code. Having served two years as President I remain highly active on the Board and moderate an international panel at the annual WOMMA Summit in Las Vegas.
Any brand, agency or researcher working in the social media marketing space should download the full guide and spread it far and wide amongst colleagues, peers and clients. It’s not just a touchy-feely nice-to-have; we all depend on the ethical integrity of this industry in order to protect the trust and value of independent word of mouth for companies worldwide.
If you have any questions about ethics, if you’re worried, confused or just curious about how to work safely and effectively in social media and the offline word of mouth space, just get in touch. We’ll be happy to sit down with a coffee and talk you through it.