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Here’s our pick of stories from around the social web this week.

Digg reveals new look

Digg’s on a six week sprint to reinvent itself and is documenting the process in a project they’re calling Rethink Digg. The team involved are sharing everything from the design scribbles to early wireframes. Follow their progress on the Digg blog.

Actors turn Yelp reviews into dramatic monologues

Yes, we’ve seen celebrities reading tweets. If you’ve missed, check out last week’s social round up for Kimmel’s mean tweets series. Now we’ve got Yelp reviews immortalised in video.

Facebook launch ‘Stories’

Facebook introduced Facebook Stories this week. It’s a standalone site showcasing some of the more extraordinary ways people are using Facebook. If you want to contribute your story, you’re able to do so via a dedicated Facebook app. Each month there will be a new theme launched to inspire and categorise content.

Viggle hits a million users

As it hits a seven figure user base, Viggle, the second screen loyalty app, has opened up the platform to allow developers to create custom experiences for Viggle users around the shows they watch. Features will include polls, stats, quizzes, cards, trivia and mood-o-meters.

According to Viggle’s Chris Stephenson, “Opening the Viggle platform to networks, cable operators and producers allows our partners to optimize the in-show experience for Viggle users. Partners will benefit from the power of our rewards ecosystem while creating their own unique programming enhancements.”

New Yorker mag hands over Instagram account to guest photographers

The iconic magazine is set to rotate ownership of its Instagram account to a roster of photographers who will be responsible for content creation for weeks at a time. Photographer Martin Schoeller is the first in a series of guests to take over the account and started his stint on Wednesday.

Read more on the New Yorker blog.

Yammer gets live chat a la Facebook

Microsoft bought Yammer for $1.2 billion in June. Yammer’s first new feature is a live chat option similar to Facebook.

Here’s what they told The Next Web.

This week, Yammer began letting a small set of their users try a new feature that allows people to see who is available and instantly start a private discussion with one or more users. Microsoft is committed to continuing the pace of innovation with Yammer, and the new feature reinforces this goal. Moving forward, Yammer will continue to deliver value to its customers while we work together to create great connected social experiences across Office.

Read more on The Verge.

Twitter celebrates Wiggins gold with nearly 1/4 million tweets

According to Starcom MediaVest’s ECHOscreen, nearly 250,000 tweets were recorded during the Men’s time trial – that’s over 12,000 per minute documenting the run up to Bradley Wiggins winning Olympic gold. They released this handy infographic to tell the story in context with some of the other social Olympic milestones to date.

Read more on The Wall.

How Facebook users are reacting to the Olympics

Using data up until 1st August, Compass Labs put together some stats on who the most popular US athletes have been so far in terms of Facebook conversations.

All Facebook takes a closer look at how the social Olympics is playing out on Facebook so far.

John Goodman appears as Colonel Sanders

John Goodman’s Funny or Die clip hit a million views in just two days this week. He plays Colonel Sanders musing on the recent ‘guilty as charged’ anti-gay comments from Dan Cathy, Chick-Fil-A President.

Despite the negative backlash, Chick-Fil-A have broken records in-store and exponentially increased engagement through their social channels suggesting there’s no such thing as bad publicity.

Facebook report says 83 million profiles are fake

Facebook’s latest report says 8.7% of profiles on the platform (on put in other terms – a number larger than entire population of Germany) aren’t real. 46 million are duplicate profiles, spam profiles account for around 14 million and other ‘user-missclasified’ profiles include ‘personal profiles for a business, organisation or non-human entity such as a pet’.

More on The Guardian.

YouTube streaming over four billion hours of video a month

This equates to over 456,000 years of content consumed each month on the platform. Some more eye poppers. 72 hours of video are uploaded to YouTube every minute. Over 800 million unique users visit YouTube every month. 500 years of YouTube video are watched every day on Facebook. Staggering stuff.

More on Social Times.

McAfee to launch Facebook social protect browser plug-in for photos

To help people protect their collections and stop drag-to-desktop downloads, McAfee and Intel are launching a browser based plug-in for Facebook pictures which automatically blurs your images to all except people authorised via the same plug-in.

The plug-in will launch on PC via Chrome, Firefox, IE with Mac and mobile versions arriving soon after.

Google acquires Wildfire

The industry convergence continues. Having failed to snag up Buddy Media back in June, Google has acquired Wildfire for a rumoured $250 million+.

An impressive exit from the successful startup, Wildfire will integrate into Google’s growing display advertising repertoire and continue to build a powerful platform for managing digital media.

Read more at AllThingsD.

Xbox community gets streamed Mars landing

Microsoft have teamed up with NASA to provide exclusive content for their Xbox Live community. This weekend, you can stream the historic landing of the Mars Rover Curiosity straight from your Xbox dashboard. Those that fancy themselves as an astronaut can even have a go at landing the spacecraft using the free, Kinect powered, Mars Rover simulator.

More on Major Nelson.

Facebook launch ‘save for later’ feature

As documented by iMore on Tuesday, Facebook’s adding a ‘save for later’ feature to allow you to save updates to a saved folder for review at a later date. The feature will be available on Facebook for mobile as well as the desktop version.

Twitter bans journo. Apologizes

No wrap up would be complete without a mention of #freeguyadams. Guy Adams is The Independent’s Los Angeles bureau chief. His Twitter account was suspended after he criticised NBC’s 2012 Olympics coverage and disclosed the email address of one of its execs. The ruckus that ensued under the #freeguyadams hashtag was finally resolved with his account being reinstated and a muted apology from Twitter.

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