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Here’s our weekly update of news and views from around the social web.

  
Klout overhauls its scoring

Love it or hate it, Klout’s helped shape a growing industry around influencer measurement and identification. Unlike Kred, Klout has been criticised for being less open about the inputs that go into producing its single number influence score.

This week, Klout announced some updates to the service and has been more forthcoming about what those signals are. Founder Joe Fernandez’s post on the Klout blog outlines all updates to the platform – most interesting of which is the way Klout will show stand out updates and interactions (called ‘moments’) that go into defining your score. In his words;

“This feature displays the content and ideas that have been most influential across all of your networks, all in one place. Moments will also help you see interaction patterns emerge that can help you shape your influence and improve the quality of your ideas.”

Additionally, check out this video walkthrough from Chris Voss.

  
Airtime fails to take off. Adds new features

Fanning and Parker’s Airtime, the recently launched Facebook chat app has not exactly been doing loop the loops and is looking for other ways to gain traction. Candidly, 90,000 monthly users after a $33 million investment is not a great return.

In response, new features released this week will allow users to use the service even if friends aren’t on Airtime or online. These include creating video messages that can then be shared with friends via Twitter or Facebook.

Read more on TechCrunch.

  
Twitter co-founders launch Medium

Biz Stone and Evan Williams launched Medium this week to a select group of users. According to Stone, Medium is on a mission to redefine publishing and is organised around ‘collections’ like ‘This happened to me’ or ‘When I was a kid’. The service borrows heavily from other platforms like Pinterest and Digg but is a blogging tool at heart (both actually met at Blogger before founding Twitter).

Read more on Medium’s about page.

  
Teens listen to more music on YouTube than on radio

So says Nielsen’s Music 360 Report released this week. 64% of teens are using YouTube to listen to music compared to 56% on radio, 53% on iTunes and 50% on CD. It’s not a platform that suits discovery with only 7% of users saying they find new artists on YouTube. Music recommendations from friends are also the most significant purchase trigger among this group followed by online conversations on blogs, forums etc.

Read more on the Nielsen blog.

  
GetGlue releases new guides

Get Glue, the social TV platform, has released what they are calling a reimagined guide for shows, movies, and sports that changes the way people choose what to watch and aids discovery of the best related content through the second screen. Here’s a feature overview of their latest iPad release courtesy of the GetGlue blog.

  
New species discovered on Flickr

Entomologist Shaun Winterton was sitting at home browsing Flickr when he came across Guek “Kurt” Hock Ping’s uploaded pic of a yet-to-be classified derivative of the Malaysian Lacewing insect. Shortly after, it was confirmed by experts at the Natural History museum that a new species had indeed been discovered.

So the next time some ill informed prat asserts the social web is only good for lolcats and Justin Bieber tittle tattle, you’ll know the retort..

Read more on Engadget.

  
18 million Viggle live questions answered during Olympics

Viggle only launched in January but has recently jumped past one million users and signed up some heavyweight networks to its client roster. Viggle Live was used throughout the games to poll viewers who were watching the games in real time. Users who answered questions earned points that were turned in for rewards from companies like Groupon, Best Buy and Sephora. Earlier this week they released the below infographic to showcase some Viggle Live highlights.

Read more on Lost Remote.

  
Alexa Dell kicked off Twitter

Alexa Dell (daughter of Dell founder, Michael Dell) posted an Instagram photo, which she also shared to Twitter, of her brother Zach scoffing a buffet on a private jet on the way home from Fiji. It was then picked up by the Tumblr hit blog Rich Kids of Instagram.

Dell’s security team went to work wiping social media clean of the content, including binning her Twitter profile. Dell spends nearly $3 million per annum on family security and appears to have a zero tolerance policy on glimpses into the Dell inner sanctum – even if these come from the inside.

Read more on Business Week.

  
Identify your fake Twitter followers

This week, Status People released a new tool that examines the authenticity of your Twitter followers. It also posts a regularly updated faker’s list, naming and shaming fake accounts. It’s unclear how they classify fake (red), inactive (yellow) and good (green) profiles, but it’s certainly worth a go.

  
Social retrospective on London 2012

No week in social update would be complete without a final look at social activity around the Olympics. The Wall Blog graciously obliges…

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