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Here’s our pick of stories from around the social web this week…

  
Facebook introduces cash gambling

This week marked Facebook’s emergence into the online gambling world with a new bingo app from Gamesys. The app allows users to gamble with real cash and chat to friends while playing. For now, it will only be available in the UK and not appear to under 18s or people from other countries. All players need is a £10 deposit and £30 to play.

Marketing Magazine has the rest.

  
100 meters wins Twitter race

Using SMG’s data, The Wall Blog has delved into conversations around the 100m and 200m final day. The men’s 100m final was by far the most-talked about event with Usain Bolt amassing an incredible 1.5m mentions on the day. Day 13 also saw #TeamUSA came in first for Olympic Twitter chatter, peaking at over 108,000 mentions in a day. #TeamGB were not too far behind with 98,056 mentions.

  
But who’s winning advertising gold?

“Everybody’s talking about the Summer Olympics – but what about the sponsors and advertisers who are footing the bill?”, asks Ad Age. Good question. And here’s their answer c/o Bluefin lab data and happy reading for the likes of Budweiser, Nike and Visa.

  
Call Me Maybe meets Chatroulette

YouTuber Steve Kardynal’s Chatroulette inspired homage to Carly Rae Jepsen’s Call Me Maybe earned approaching three million views and over 100,000 likes when it was uploaded on Friday. It’s sure to rack up some serious numbers in the following weeks. Brace for impact…

  
Instagram coming to Nikon cameras?

Could Nikon be working on an Instagram packed SLR? Maybe. Fascinating stuff from Mashable here speculating that “The (Android powered) camera will be part of Nikon’s CoolPix line of point-and-shoots, and it’s said to connect directly to the Google Play market to download apps that will run on the camera.”

  
This week’s fastest growing Facebook apps

Wondering which Facebook apps are spreading fastest? Well, as you might imagine, Instagram and Spotify are right up there. Astrology is positively exploding and SongPop and Shufflr are making moves. Inside Facebook has the list of the week’s biggest movers and shakers via its AppData chart.

  
Pinterest poised to pass Yahoo in terms of traffic

As Pinterest continues to gather pace, it may be about to pass a significant web milestone. Tech Crunch reports that Pinterest is set to bypass Yahoo for organic traffic in August, despite a slightly slowing growth rate (see graph below). The data comes from Shareaholic and is based on referral traffic to more than 200,000 publishers who reach more than 270 million people each month.

  
YouTube app dropped on iOS6

There’s been much conversation and speculation this week (far too much actually) about the lack of native YouTube app on the latest iOS. A short but very interesting piece by Stowe Boyd may raise some eyebrows from 3rd party developers. In his words, “YouTube is doing exactly what Twitter is doing: they will undo the ecosystem of third-party apps, talk about a ‘consistent user experience’, and pocket the ad revenue”, he says. Apple’s own statement (via The Verge) reads as follows;

“Our license to include the YouTube app in iOS has ended, customers can use YouTube in the Safari browser and Google is working on a new YouTube app to be on the App Store.”

  
Facebook launches new mobile ads for apps

Facebook has made a mobile ad move designed to drive more traffic to apps. The company says the new feature will give mobile app developers a new way to “grow their business with an ad unit that helps them reach and reengage their users.”

CBR online has the story.

  
Foursquare brings ‘Nearby friends’ feature back

The recent Foursquare redesign caused some consternation with the omission of the ‘nearby friends’ feature. However, Foursquare has remedied the situation in its latest roll out. The update launched on iOS and Blackberry this week, while a Google Android version is on the way. If you’re a Windows Phone user and you’re wondering where you stand, don’t worry, WP retained the feature all along.

The Next Web has the story.

  
Does not using Facebook mean you’re a psychopath?

Social media has forever changed the way we communicate and network. Few of us could imagine a world without it. But what about the opt outs; those who have chosen not to?

The Daily Mail ran an article this week entitled: “Is not joining Facebook a sign that you’re a psychopath?” pulling in opinion from Der Taggspiegel, Forbes and Slashdot. Although the article is clearly designed to provoke, it does prompt the question: What’s your gut instinct when someone tells you they don’t ‘do’ social networking?

Read more on The Daily Mail.

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