One week on. Social trends and platforms. Digested. Go…
Paywalls are often a painful experience and Y Combinator-backed Survata wants to serve up anonymous surveys as an alternative compensation.
Instead of pulling out the plastic, users can take quick and effortless surveys in order to gain access to the premium content they desire. Uniting publishers and market research provides prompt consumer insights as well as another way for publishers to monetize their exclusive content. Researchers simply input their questions and select who they want to hear from, with highly granular targeting criteria such as location, web browser, or operating system. The surveys are swift and straightforward, taking only around 20 seconds to complete, and Survata monitors the speed and answer patterns to preserve the integrity of the data.
Despite some existing competition from Google, there is plenty of room for disruption in this massive addressable market. Expect to see them gravitate towards mobile apps as this turnkey solution provides an additional revenue stream for developers.
Known more for its inventive touchpads and mobile touchscreens, Synaptics has just announced that it will now venture into the world of keyboards. The new ThinTouch technology is over 40% thinner than alternative keyboards and has many ultrabook OEMs salivating. With impressive improvements in reliability, better backlighting, and plenty of design flexibility, this will allow for less bulk and more battery power. It even includes a sensor to disable the laptop’s touchpad while you’re typing. Still no word yet on which PC manufacturers will have a chance to slim down with the ThinTouch, but expect to see plenty of ultrabooks integrate the keyboard when it starts shipping next year.
With last week’s controversial API updates post, Twitter has been taking some serious heat from its developer community. Between the incessant storm of press and the timing of Dalton Caldwell’s App.net project, many have been encouraged to grab their pitchforks.
In reality, these API changes are inevitable as it matures into a media company, but the lack of clarity and vague wording fueled the short tempers of an already frustrated dev ecosystem. Despite the reputation for uncertainty that Twitter has acquired over the past few years, there is one bright spot of consistency worth mentioning.
Bootstrap, Twitter’s open source front-end framework for web development, has just celebrated its one-year birthday. Yesterday’s release of a polished version 2.1 will score Twitter some points with its commitment to open source software. However, it will take more goodwill to regain the confidence and trust of its overall development community. If Twitter can model its future communications efforts after the straightforward, honest, and general best practices of Bootstrap, it will be in a much better place.