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Here are some stories that caught our eye on and around the social web this week.
Women trust Pinterest more than Twitter

Created in conjunction with BlogHer, this infographic explores ‘Women, blogs and social media’. According to the study, blogs and Pinterest are the most trusted sources of content for women. It’s also interesting to see how different platforms are being used. Blogs come out highest in stimulating purchase intent, while Facebook rules the roost for having fun, building community and entertainment.


A Facebook ‘Want’ button in the works

While not publicly listed on the Facebook developer site, the plug-in was discovered that may well allow you to add products to a virtual wish list. The plugin will only work for open graph objects marked as “products” and should be ideal for e-commerce businesses to allow customers to create their online shopping list. It will be interesting to see how this unfolds, but it could be a great tool for creating birthday and Christmas wish lists.

Read more on Inside Facebook.
Flickr gets map upgrade

Flickr have partnered with Nokia (one of our clients), to upgrade their mapping and geotagging capabilities. According to Markus Spiering, Head of Product at Flickr;

“Whether you’re geotagging one of your photos, discovering places, or simply want to see where other people’s amazing images were taken – you’ll see up-to-date maps from one of the largest and best mapping providers in the world. Our new maps will provide you a much greater level of detail and let you zoom in much further than before.”

Read more on TNW.
YouTube Marketplace launches

At VidCon this week, Shishir Mehrotra, YouTube VP of product management, announced the launch of their Video Creation Marketplace, a portal connecting content creators with brand marketers and agencies.

Read more on AdAge
Oreo creates a Gay Pride cookie

This week, Oreo generated controversy by uploading a picture to their Facebook page of a rainbow stacked Oreo cookie. 49,000 comments, 263,000 Likes and 83,000 shares later, it’s become the talk of the social web and has added to Oreo’s already mega stats in social.

Read more on AdWeek.
Nara launches

Nara describes itself as a personal discovery engine based on the human brain. It’s built to provide restaurant recommendations based on your locality. You give Nara a small amount of information about you and it builds and elaborate recommendation map across over 50,000 restaurants it has in its database. All it needs is three of your restaurant choices as its cue.


Google gives you 8 trillion lego blocks to play with

Google and Lego Australia have created Build, a chrome game that asks you to plonk your virtual lego creation on a section of the Australian map. You can then share it via Google+. Although it is planned to start with Oz, New Zealand is next and then the world.

Read more on TNW.
Facebook email blast


* Image courtesy of Lifehacker.com

Despite launching in 2010, Facebook email has never become the Gmail slayer it was predicted to be. Facebook’s answer is to change everyone’s default email address anyhow. According to Facebook, it’s a move that “gives people the choice to decide which addresses they want to show on their timeline”. Others haven’t been so welcoming, and it has, as expected, caused more than a few negative reactions.

Read more on Forbes.
How teens view their digital life

This study from Common Sense Media examines teens in context with their social media habits and their wider social life. Well over a third say they sometimes wish they could go back to a social life before Facebook. 50% say they prefer f2f communication compared to 7% who prefer virtual exchanges. There are some interesting stats on social media usage with most respondents believing social media has an overall positive influence on their social behaviour.


Tyson vs Holyfield on Twitter

June 28th marked the anniversary of the famous ear biting incident. The two heavyweights have been in touch over Twitter to reminisce and engage in a little bit of polite self promo. In true social media style, fans have also entered ring.



Google Glass demo

Sergei took to the stage yesterday and announced that the demo “could go wrong in 500 ways”. Lucky for him they pulled it off. Google glass allows people to see the world throughout the eyes of others – in the case of the below video, skydivers. A technology with some huge social potential.


Amar’e Stoudemire’s tweet gets slammed

The New York Knicks forward Amar’e Stoudemire is the newest sports star to be caught foul of the ill-thought-out public tweet. Although meant as a DM, clearly the huge plates for hands affected the dexterity and DM turned public status update. And voila, another fine social media mess and a $50,000 fine.

Read more on The Root.
Title IX mosaic unveiled at Newseum

To celebrate the 40th anniversary of Title IX, the landmark legislation that banned sex discrimination in schools, ESPN pulled together the largest-ever collection of women and girls’ sports images – all submitted by the athletes themselves. They were turned them into an interactive video, broadcast onto the 74-foot high First Amendment marble tablet on the front wall of the museum of news in Washington DC. The result looks pretty stunning.


We love Real

We’re also really pleased our Welcome to Real site made Pocket Lint’s site of the day this week. Real is the world’s physical network letting members keep their updates in the world they inhabit.

Follow the project we’re running with the Royal Mail via @welovereal and get involved.

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